“2020 is a difficult year for the global wool industry. The sudden new coronavirus epidemic has had a great impact on the normal operations of the wool textile industry. The wool consumer market has also been suppressed to a certain extent, and demand has been insufficient. .Although the epidemic is not over yet, for the long-term development of the industry, we need to discuss the development trend of the wool industry in 2021 and the prospects of the wool industry in the post-epidemic era. These issues require wool spinning practitioners to face, think about, and take effective actions to deal with. “At the International Wool Roundtable held online recently, Peng Yanli, former president of the China Wool Textile Industry Association and director of the Science and Technology Development Department of the China Textile and Apparel Industry Federation, said.
The global wool textile industry chain is slowly recovering
For a long time, China, as the largest importer, manufacturer and exporter of internationally important wool and other animal fibers, has long-term cooperation with all aspects of the international wool textile industry chain to promote To ensure the stability and development of the international wool spinning community. In recent years, especially since the outbreak of the COVID-19 epidemic in 2020, the threat of trade cutoffs, separation between people, and the ups and downs of changes in the international wool textile market have caused wool spinning practitioners to jointly feel tremendous pressure and be trapped in uncertainty. Sexual vortex.
From the international market, the international wool textile product consumer market has suffered an overall setback. From the first to the third quarter of 2020, the main consumption of wool textile products The total scale of imported woolen products in the market has further declined. The import volume of woolen products from the United States and Japan fell by 43% and 31% year-on-year respectively. From January to July 2020, the import volume of woolen products from the EU fell by 31% year-on-year, and the decline was also lower than that in 2020. It increased by 7 percentage points from January to May. The proportion of China’s woolen products in these markets has basically maintained the level of 2019, and global consumption of woolen textiles is still showing a downward trend.
Liu Jiaqiang, President of the China Wool Textile Industry Association, said: “In 2020, the complete industrial chain of China’s wool textile industry will be affected by the epidemic. China’s international trade has provided positive support and exports have recovered. China’s wool textile industry has also actively made strategic adjustments. Facing the potential and advantages of the domestic ultra-large-scale market, it has utilized the world’s most complete and largest wool textile industry system to implement expansion in China. Under the situation of domestic demand policy, we should better connect the domestic market and the international market, and open up new development ideas for China’s economic development and the recovery of the global wool textile industry chain.”
China’s exports of woolen products are slowly recovering. According to China Customs statistics, from January to September 2020, the total export volume of wool processing and manufacturing products was 244,000 tons, a year-on-year decrease of 33%, and the export volume was 32 billion US dollars, a decrease of 36%. Compared with the decline in 2019, the export volume and export value both rebounded by 7 percentage points. Affected by the downturn in international wool textile consumption, the recovery speed of wool textile product exports is significantly slower than the recovery speed of domestic wool textile production. Since China has a complete wool textile industry chain, there is rigid demand in the international market, and the epidemic has caused the international industrial chain to be blocked. The orders undertaken by China’s wool textile industry have met the rigid demand of the market. Since May 2020, the export volume and export value of China’s woolen products have increased month by month. From the perspective of export products, the export situation of wool yarn and wool knitted garments has shown a rapid recovery, showing the same situation as production.
When analyzing the performance of China’s wool textile market during Double Eleven in 2020, Liu Jiaqiang said: “Compared with previous years, More consumers are searching for woolen products, and businesses are paying more attention to highlighting keywords that reflect product quality, such as pure wool, 100% wool, merino, etc. Chinese consumers are paying more attention to woolen products, and there are many woolen products. Enterprises actively participate in the domestic cycle, participate in online sales, and explore new sales models.”
Carry Live the test of the epidemic and speak with strength
During the epidemic, many woolen textile companies encountered development “icebergs” and faced difficulties in market expansion and financing. Difficulties and other problems have left companies scratching their heads, but many wool spinning companies have risen to the challenge, found new ways to withstand the test of the epidemic, and “speak” with their strength.
In 2020, Sunshine Group relied on its own industrial advantages to seize the development initiative, take multiple measures, and seek opportunities amidst crises. Ensure the completion of annual economic targets and tasks. Chen Lifen, Chairman of Jiangsu Sunshine Co., Ltd., said: “The COVID-19 epidemic sweeping the world has had a huge impact on the world economy. The international trade environment has become increasingly complex, and the instability and uncertainty caused by external risks and challenges have become increasingly prominent. As a traditional industry, the textile industry has also been under great downward pressure. We deeply realize that the more critical the moment, the more we need to strengthen our confidence, work hard, face difficulties, and shoulder our mission.”
Sunshine Group adopted a “three-step” strategy. First, it bucked the trend and quickly converted and upgraded anti-epidemic materials. At the beginning of the epidemic, Sunshine Group Huoxian switched to the production of protective clothing, and achieved a daily output of over 10,000 and over 100,000 pieces of protective clothing in a short period of time. Since the outbreak of the new coronavirus pneumonia, Sunshine Group has sent more than 390,000 pieces of protective materials to Hubei and other places, more than 3 million pieces of protective clothing and more than 16 million pieces of isolation gowns to Romania, Spain, Japan, South Korea and other countries. While accumulating experience in the production of epidemic prevention materials, it also opened a new chapter in Sunshine’s new medical materials business.
In order to adapt to new changes in the market, Xinao Co., Ltd. has taken active measures to respond, such as enriching product structure, flexibly adjusting domestic and overseas market strategies, building domestic business and overseas In the market system of mutual business promotion, we will continue to maintain existing in-depth cooperative relationships and actively develop new customers to prepare for future recovery orders from customers. At the same time, product research and development focuses on functionality, sports and leisure, ecological and environmental protection, etc. “One of Xin’ao’s ultimate goals is to allow consumers to choose clothing made with Xin’ao yarn in the future. Although the COVID-19 epidemic in 2020 has slowed us down, our love for wool will not change, and the wool business Our tomorrow will definitely be brighter.” Zhou Xiaotian said. </p