In the past 2020, many small and medium-sized enterprises blamed the epidemic for their business difficulties. Business owners who were lucky enough to survive began to look forward to a better market in 2021. Okay, I’m here to pour some cold water on you. Don’t be too naive. It will only get worse and more difficult in 2021 because the market has gotten worse. The impact of the epidemic is only part of the reason. The most fundamental reason is because of the market situation. Variety. Bosses working hard in the industry are reminded to operate with caution and be sure to recognize the seriousness of the situation.
The first thing to recognize is that we were too used to increments in the past market. In a market situation that has lasted for more than thirty years of skyrocketing, operating pressure mainly comes from catching up. And by 2021, the growth of all walks of life has encountered an emergency brake, and it has fully entered the stock market, and the competition in the stock market is typical In the cage competition, when the market space is limited, opponents will engage in crazy shopping and produce serious polarization. The good ones are better and the bad ones are worse. In the past, everyone had a piece of the pie. In the past, winner takes all, winner takes all.
The second point to recognize is that the winner after the competition will intensify the industry’s customer concentration. improve. When customer concentration is high, for our small and medium-sized enterprises, profits will be further compressed and costs will be increased. This is because large customers have a better understanding and judgment of your technology, costs, profits, services, and management than our previous small customers, so they have particularly strong control over you, which means that the business destiny of your company is completely Controlled by large customers with high concentration.
The third point is to recognize more clearly that the incremental market is a game between smart people and confused people, so the stock market is a game between smart people and smarter people. Game. This means that surviving companies must have more control over your products, talents, channels, funds, and services, and the cultivation of each of these forces requires hard work.
So in the face of such a situation, what strategies do we have to deal with it? Here are three suggestions for your reference only. First, be prepared to go shopping. Second, stay close to your original supply chain. The supply chain is your profit chain. Don’t lose track of the internal system. Third, practice your strengths until others can’t reach them. This way, your company may still have room to survive.