On the seventh day of the Lunar New Year, as the Spring Festival holiday ends, companies gradually resume work and employees return to work. Due to the need for epidemic prevention, masks are still a must-have item. Unlike last year’s Spring Festival when it was “hard to find a mask”, this year’s Spring Festival, New Year masks printed with various blessings have become a sight on e-commerce platforms. The festive masks of the CCTV Spring Festival Gala in the Year of the Ox even became an “Internet celebrity” for a while.
“Spring Festival Gala masks” are hotly searched
In the past Spring Festival Gala, what celebrities wore The outfit, or a certain joke in the sketch, will be on the hot search, and this time the mask worn by the audience has been on the hot search.
During this year’s CCTV Spring Festival Gala live broadcast, some netizens discovered that the audience’s masks were very special, including red and blue, with the Year of the Ox printed on them. pattern.
The masks incorporate New Year elements and provide 12 styles in 6 colors: yellow, pink, red, orange, blue and dark red The style embellishes the festive atmosphere of the Spring Festival Gala with elaborate designs.
In addition to the CCTV Spring Festival Gala, the audience at the Beijing Spring Festival Gala also wore a variety of colorful masks, which was very festive.
E-commerce hot sale of festive masks
“Spring Festival Gala Masks” are popular Since then, “New Year’s masks” on major e-commerce platforms have become consumers’ new favorite. On Taobao, the reporter entered keywords such as “red” and “mask”, and various styles of red masks immediately appeared on the screen. Some red masks have the word “Bullshit” printed on them, with a smiling cartoon cow drawn next to them; some red masks have the word “福” written in different fonts; some red masks offer “Happy New Year” There are many different auspicious blessings for customers to choose from, such as “Niu Zhuan Qian Kun”, “Fu Niu Welcomes Spring” and even “Happy Niu Year”.
It is worth noting that the protective capabilities of these festive masks can Does it meet the standard? According to the Beijing Daily, Zhi Xiuyi, vice president of the Beijing Health Education Association, said: “We wear masks to protect against the new coronavirus epidemic. Whether it is in terms of color or fashion, first of all, the mask must be able to achieve a basic protective effect. “
Considering that our country is still in the context of normalized epidemic situation, the “Guidelines for the Use of Pneumonia Masks to Prevent Novel Coronavirus Infection” issued by the National Health Commission clearly states that it is recommended that the public Use disposable medical masks in non-popular public places. Some professionals suggest that when purchasing disposable medical masks, you can choose regular supermarkets or pharmacies. If you shop online, you need to check whether the online store has a “Business License”, “Medical Device Business Registration Certificate” and “Medical Device Online Sales Enterprise Registration Certificate”. If the online store is opened on a third-party online sales platform, the platform also needs to have an “Internet Drug Information Service Qualification Certificate” and a “Medical Device Online Transaction Service Third-Party Platform Registration Certificate.” At the same time, the product requires a “Medical Device Registration Certificate”. The above-mentioned certificates of the online store must be published on the website.
Mask manufacturers meet new needs
Similarly, in the context of the normalization of the epidemic, in meeting relevant Under the premise of standard requirements, more and more consumers hope to produce some personalized masks according to market demand. If manufacturers can meet the demand in time, they may also make small masks famous.
Since the outbreak, many companies in the textile and apparel industry have switched to producing masks and other anti-epidemic products. Driven by major luxury brands and trendy brands, masks have been transformed from consumables to Medical necessities have become the new favorite of fashion and an economic trend. Big-name items such as LV and FENDI were even sold out.
A pure cotton mask launched by the Italian luxury brand Fendi. Although the price is as high as 190 euros (approximately RMB 1,500), it has not yet been released online. It was sold out.
LV has designed a luxury face mask, priced at approximately RMB 6,500. In the 2021 early spring vacation series, a printed protective mask was also launched, priced at nearly 7,000 yuan.
It is worth noting that in addition to LV and Fendi, many luxury brands such as Burberry, Givenchy, and Chanel are also This year, use masks as an accessory that combines style and practicality.
Givenchy launches a hooded mask priced at RMB 4,081.
In addition to international luxury In addition to cross-border product brands, many domestic companies have also “substantially” crossed over. For example, just 8 days after the official announcement of the cross-border crossover, BYD, a car manufacturer, shipped the first batch of medical-grade no-rinse disinfectant gel to Front-line anti-epidemic personnel; construction machinery manufacturer Tianyi Hi-Tech independently developed and manufactured a fully automatic mask machine in just 20 days; Gree, which makes air conditioners, switched to making masks, and as soon as it was launched, it overwhelmed the Internet and triggered a rush to buy.
This large wave of cross-border operations not only alleviated the shortage of materials at that time, but also found new profit growth points for enterprises during the economic shutdown. This year, during the epidemic Enterprises under normalization also need to break through from the supply side, find new directions and new opportunities, and quickly iterate their products according to new market demands and under the “dual cycle” pattern.</p
