In 2020, the COVID-19 epidemic will have a profound impact on the textile and apparel industry and bring huge challenges to the professional market format. In the context of an industry where the traditional model has encountered obstacles, my country’s textile and apparel professional market has overcome difficulties, followed the trend, and has the courage to take responsibility. , proactive innovation, demonstrated the professionalism and overall view of professional market people, and achieved a rise against the trend.
From January to December 2020, the total turnover of 46 textile and apparel professional markets (including market groups) monitored by the Circulation Branch reached 1.347783 billion yuan, a year-on-year increase of 4.93%. In the first half of the year, affected by the epidemic, market turnover declined significantly year-on-year. With the epidemic under steady control and the professional market’s online innovation attempts, the single-quarter transaction volume growth rate has turned from negative to positive in the third quarter. The good trend of the peak sales season has continued in the fourth quarter, and the new trend of online and offline integrated development has continued. model, market transactions have made steady progress, transformation has achieved good results, and a smooth ending has been achieved.
01
The overall operation of the professional market from January to December 2020
From January to December 2020, the total turnover of 46 textile and apparel professional markets (including market groups) monitored by the Circulation Branch reached 1.347783 billion yuan, a year-on-year increase of 4.93%. Among them, the transaction volume of 35 markets decreased year-on-year, with an average decrease of 15.32%; the transaction volume of 10 markets increased year-on-year, with an average increase of 20.50%; and the transaction volume of 1 market was the same as in 2019.
(1) Analysis of market operation efficiency
From the perspective of market operation efficiency, 46 key monitoring companies The market’s average operating efficiency was 60,535.59 yuan/square meter, a year-on-year increase of 4.10%; the average store efficiency was 4.6262 million yuan/shop, a year-on-year increase of 4.44%.
(2) Market regional structure analysis
From the perspective of regional structure, from January to December, Among the 46 key monitoring markets, the turnover of the professional market in the eastern region was 1.186041 billion yuan, a year-on-year increase of 10.72%, accounting for 88.00% of the total turnover of the professional market; the turnover of the professional market in the central region was 107.315 billion yuan, a year-on-year decrease of 27.40%, accounting for 88.00% of the total turnover of the professional market. The turnover of the professional market accounted for 7.96% of the total turnover of the professional market; the turnover of the professional market in the western region was 54.427 billion yuan, a year-on-year decrease of 16.91%, accounting for 4.04% of the total turnover of the professional market.
Table丨Analysis of regional turnover of 46 key monitored markets
(3) Analysis of circulation hierarchy structure
From the perspective of circulation hierarchy, the 46 key monitoring market units include 27 production-based professional markets and 19 sales-based professional markets. From January to December 2020, the transaction volume of 27 land-based markets reached 1,204.206 billion yuan, accounting for 89.35% of the total transaction volume, a year-on-year increase of 8.10%; the transaction volume of 19 land-based markets was 143.577 billion yuan, accounting for 10% of the total transaction volume. 10.65%, a year-on-year decrease of 15.80%.
02
Data analysis for the fourth quarter of 2020
(1 ) Market demand increased in the fourth quarter
Affected by various reasons such as weather and epidemic, the total demand for goods in the textile and apparel professional market increased in the fourth quarter, and the demand structure changed. In a single quarter, The operation is good, and the transaction volume increased by 30.87% compared with the same period in 2019.
On the one hand, in 2020, northern my country has entered a cold winter, and most areas have seen the lowest temperatures in many years. The severe cold weather has brought great consequences to the winter clothing market, which is “depending on the weather.” greater market demand. In the fourth quarter, the market demand for warm products including clothing, home textiles, small commodities and other products increased, especially cashmere products, cotton clothing, down jackets, home textiles and other major categories. Puyuan Cardigan Market, Liaoning Xiliu Market Professional markets such as the clothing market and Hebei Qinghe cashmere products market achieved significant sales growth in the fourth quarter.
On the other hand, affected by the sporadic outbreak of the epidemic, professional markets in some areas of Northeast China and Hebei have temporarily suspended operations. The strong market demand for winter clothing has extended to professional markets in other low-risk areas. For example, Liaoning’s Xiliu Garment Market took on customer demand from professional markets in Shenyang and Changchun business districts, and achieved explosive growth in cotton clothing sales in the fourth quarter, bringing a significant increase in annual sales.
Taken together, uncertain factors such as weather and epidemic have brought an unexpected peak sales season to the originally relatively dull fourth quarter. The market is fully prepared in advance and can accurately grasp the situation. , actively seized opportunities and achieved sales growth.
(2) Online sales remain popular
In the first half of 2020, textile and clothing The peak period of online sales model innovation in the professional market. In order to slow down the impact of market closures on total business operations, professional markets across the country have begun to try various models of online transformation. Through online exhibitions, online services, live streaming, cross-border B2B and other means, the professional markets have Moving physical business online has changed the management style of the market and the sales habits of merchants, achieving good results. Professional markets such as Puyuan Woolen Sweater Market and Changshu Garment City have deeply integrated online and offline in 2020, realizing online public services, normalized live streaming of goods, platform-based cooperation in the industrial belt, live streaming training, and ” We have made innovative attempts in cultivating “Internet celebrity boss ladies” and achieved good sales results.
Entering the second half of the year, the professional market has fully resumed business, and offline exhibitions, docking activities, etc. have resumed. The professional market continues to adhere to the model of integrated online and offline development.Efforts will be made to boost transaction volume and accelerate market recovery. In the fourth quarter, the e-commerce industry ushered in the “Double 11” sales cycle with the largest traffic of the year. The professional market continued the online sales boom, using live broadcast as the main mode to carry out online retail, and achieved good results. For example, Jiangsu Dieshiqiao home textile market achieved good sales performance in the peak sales season in the second half of the year through the coordinated development of the two Nantong home textile market districts. Online sales performance was particularly impressive and became an important growth point in market sales; Hangzhou Relying on Hangzhou’s strong Internet industry advantages and benefiting from the prosperity and development of the Internet celebrity industry, the Sijiqing Market achieved significant growth in online supply in the second half of 2020, which has a positive impact on the increase in transaction volume throughout the year.
03
Thoughts on the professional market in the post-epidemic era
(1) Online and offline integrated development has entered a new stage
In 2020, the new crown epidemic has changed the traditional business model of the textile and clothing professional market, and the market and merchants have An Internet mindset has been formed, fully adapted to the online sales model, and after the epidemic has been stably controlled, the online and offline integrated development model will be continued, from the passive “electric shock” in the past to actively seeking the possibility of online and offline integration, inspiring increased market vitality. In 2020, while the overall retail sales of consumer goods fell by 3.9%, national online retail sales achieved a growth of 10.9%, of which the online retail sales of physical goods increased by 14.8%. As an important commodity trading channel, online sales have shown more possibilities, and online competition in the professional market has now entered a new stage of development.
(2) Market procurement trade has become a new highlight of foreign trade
In 2020, the Ministry of Commerce will jointly develop Seven departments including the Reform Commission and the Ministry of Finance jointly issued a document and decided to launch the fifth batch of pilot market procurement trade methods in 17 markets. The total number of pilot markets for market procurement trade methods nationwide has reached 31. Professional markets such as Xiliu Garment City in Liaoning, China Textile City in Keqiao, Shaoxing, Zhejiang, and Jimo International Trade City in Qingdao, Shandong are all on the list of pilots for new market procurement trade methods. The Ministry of Commerce actively guides each pilot market to promote the integrated development of new business formats such as market procurement and cross-border e-commerce, so as to exert a superimposed effect and reduce the impact of the epidemic. From January to November 2020, the national market procurement trade export value was 639.892 billion yuan, a year-on-year increase of 33.7%, becoming a new bright spot in foreign trade and playing a positive role in accelerating the construction of a new domestic and international “dual cycle” development pattern.
(3) Origin-based markets are more resistant to risks
In 2020, the focus of the circulation branch The transaction volume of the 27 monitored origin-based markets increased by 8.10% year-on-year; the transaction volume of 19 location-based markets fell by 15.80% year-on-year. In the overall cold environment of the industry, the origin-based markets have shown stronger ability to resist risks. As the origin of goods, the origin-type market relies on industrial clusters and professional markets as windows to achieve collaborative operations and rapid response across the entire industry chain, and has greater decision-making power and control in product design, production, marketing and other aspects. Faster response mechanism. Against the backdrop of increasingly intensified platform competition and supply chain competition, the origin-based market has shown strong room for innovation and upgrading, achieving growth against the trend. </p
