For my country’s silk industry, 2020 is a year with mixed feelings. It is not only a sudden “sudden brake” but also a “turning point” for innovation and change; there is both the bitterness of falling to the bottom and the bottoming out. surprise. In 2021, active innovation, embracing technology, accelerating integration, stimulating consumption… the future of the silk industry is worth looking forward to. In 2021, under the normal situation of epidemic prevention and control, how to reshape the silk industry pattern and restore market confidence? How to innovate silk products and achieve high-quality development? It has become a practical issue facing every Silk person.
Enterprises have delivered outstanding results
Since February, silk enterprises have shown outstanding results. Looking at the report card for 2020, despite the impact of the COVID-19 epidemic, many silk companies looked for opportunities amidst the crisis in 2020, took the initiative to seek changes, and their performance was remarkable.
In 2020, the cumulative import and export volume of Guangdong Silk Textile Group Co., Ltd. increased by 58% year-on-year, of which the total export volume increased significantly year-on-year. increased by 69%, and total profits increased by 31.5% year-on-year. “The year 2020 that has just passed is unusual for everyone. Under the impact of the COVID-19 epidemic, the group has gone through ‘reform and reorganization, slimming down and fitness’ and ‘secondary reorganization, improving quality and efficiency’, and has withstood the Despite challenges and tests in all aspects, we have achieved effective safety prevention and control of the epidemic, effective promotion of major reforms and construction, and effective cost reduction, efficiency increase, and burden reduction.” said Xiao Zhiping, chairman of Guangdong Silk Textile Group Co., Ltd.
In 2020, Guangdong Sili Group will do a good job in “dual coordination” of economic development and reform and restructuring under epidemic prevention and control. The annual total import and export volume was US$1.829 billion, a year-on-year increase of 73.7%, and the target task was completed at 100.06%, making a positive contribution to the Silk Textile Group’s task of stabilizing foreign trade. Duan Binxin, chairman of Guangdong Sili Group, said: “In 2020, Sili Group’s work has achieved phased results, but there are still problems and challenges, weaknesses and shortcomings that need to be solved urgently. After inspection and reflection, we can make changes as soon as we know them.”
In 2020, Soho Holdings Group completed a total import and export volume of US$1.596 billion, a year-on-year increase of 3.47%, which is better than the national average of 1.5% and Jiangsu Province’s 2.1%. Among them, imports increased year-on-year by 3.47%. An increase of 55.61%; the operating income was 17.799 billion yuan, a year-on-year increase of 1.59%; the total profit was 1.763 billion yuan, a year-on-year increase of 9.93%. The quality and efficiency indicators continued to rank first among provincial enterprises in Jiangsu Province.
Brand innovation operation has become a general trend
At a time when epidemic prevention and control has become the “new normal”, silk companies are either passive or We proactively accelerated transformation, from business models to working methods, to strengthen our brand and accelerate innovation, and were thrust into the spotlight.
The production workshop of Jiangsu Huajia Holding Group Co., Ltd.
“In the first half of 2020, we struggled to move forward in chaos. In the second half of the year, the cold winter faded, the economy recovered, and all industries are waiting to flourish.” Chairman of Jiangsu Huajia Holding Group Co., Ltd. Wang Chunhua said. “In terms of R&D and innovation, we combine independent innovation with industry, academia and research, and make full use of high-tech biotechnology and scientific research strength to carry out high-tech R&D innovation. In terms of product development and category innovation, we have comprehensively deployed all aspects of the entire silk industry chain. grade products, implement cooperation and innovation, and continuously break through the existing mature product category pattern in the silk market. In terms of brand layout, we will continue to build and expand the brand effect of each port in the entire silk industry chain in the upper, middle and lower reaches to complete the group’s internal brand layout and optimization, and strengthen the industry’s anti-risk capabilities of production-oriented enterprises.”
Brand is the embodiment of the company’s core competitiveness. To strengthen the brand, we must not only meet market demand, but also accelerate Speed of innovation and adaptability. Wanshili Silk continues to strengthen the innovation of new business formats and new technologies, constantly makes up for technical shortcomings in key areas, and explores as many possibilities as possible in promoting industrial development. In terms of research on new biomaterials of silk protein, Wansili Silk, through industry-university-research cooperation, utilizes the natural, safe and non-rejection properties of mulberry silk to innovate small molecule silk protein extraction technology, and develops silk protein facial masks and skin care products that are well received by consumers. . In terms of artificial intelligence design, Wanshili’s independently developed artificial intelligence design system can provide powerful computing power and creative capabilities. It can not only realize massive pattern designs in a short time, but also realize interaction with consumers.
Wansli Silk is building an intensive and large-scale special silkworm industry demonstration zone in Kaihua County, Zhejiang to cultivate golden cocoons.
Tu Hongyan, chairman of Wanshili Group, said that building a brand is not something that happens overnight. It requires five elements: accumulation over time, accumulation in quantity, credibility and credibility. The accumulation of word-of-mouth requires cultural support and sustainable innovation capabilities. Digital transformation and upgrading is not just about technology upgrades, it involves all-dimensional changes in talent, technology, processes, and management systems. Accelerate the establishment of a public service platform directly oriented to the digital upgrading of traditional industries. In terms of promoting the upgrading of the industrial chain of brand enterprises, we can learn from the practice of “River Chief System” and implement the “Chain Chief System” of the consumer brand industry chain.Strengthen precise services for all aspects of brand enterprises.
Be the first to plan and compete upward
In 2021, with the arrival of vaccines, the global economy may usher in an accelerated recovery, but the impact of the epidemic on human society The impact is far from over. Regarding the development of the silk industry in the “post-epidemic era”, industry insiders said that the next development of the silk industry must work hard on innovation capabilities to achieve high-quality development. Various silk companies are also stepping up their layout in an orderly manner to pave the way for future development.
“In 2021, we must strengthen our confidence in development, improve our main business layout, continue to enhance the competitiveness of the silk, silk, and clothing supply chains, constantly burst out vitality and creativity, and reflect on our shortcomings. At the same time, we must make changes and breakthroughs, dare to attack and fight to win, truly understand the core of ‘harmony’ and ‘diligence’, gather the strength to move forward, and move forward with one heart and one mind.” said Zhou Guojian, chairman of Jiaxin Silk Group.
For the development goals in 2021, Xiao Zhiping, chairman of Guangdong Silk Textile Group Co., Ltd., believes that deepening the main business, seizing opportunities, and cultivating new advantages are the top priorities. At the same time, we must accurately identify changes, respond scientifically, and proactively seek change. While focusing on incremental growth and investment, we should focus on key points and key points to promote the transformation and upgrading of enterprises; while focusing on talents and mechanisms, we should focus on implementation and results, highlighting key points and focusing on actual results.
Ma Pinde, chairman of Anhui Jingjiu Silk Company, said: “In the new year, we will focus on the requirements of the group company’s 14th Five-Year Plan, base promotion, intermediate drive, brand Pull, give full play to the pulling effect of Huashiyati brand on the company’s entire industry chain, enhance brand value, and strive to build Huashiyati high-end silk brand. In the market, we must emancipate our minds and actively explore while doing a good job in existing sales work. , looking for new sales models and opening up new sales channels.
Wang Chunhua put forward higher requirements for the development of Huajia Group in 2021: In terms of strengthening management, it is necessary to establish a systematic assessment The system can mobilize employees’ work enthusiasm and enthusiasm, which is conducive to employees and enterprises improving their own performance. At the same time, the assessment must be fair and just and evidence-based. In the new year, we must do a good job in quality. Enterprise development depends on quality. Quality is the life of an enterprise. Enterprises The life of a company depends on the sense of responsibility of every employee. In 2021, Huajia will also start the research and development of new products such as microfiber, which puts forward higher quality requirements. Careful project construction management, strengthen equipment maintenance, Equipment transformation. In 2021, more inspections of equipment will be carried out, each maintenance worker will be assessed and managed, and the equipment management system manual will be prepared. In terms of improving supply and marketing channel management, cocoon collection procurement and sales work will be done well. The cocoon collection work will be strengthened , purchase high-quality silkworm cocoons, and strengthen the sales of white factory silk. At the same time, we must strengthen the financial management system, improve the financial cost standard system, conduct frequent warehouse checks, implement the quarterly inventory system, and strictly abide by the requisition system and the old-for-new system.</p
