After Tmall’s “618” pre-sale was launched, a group of merchants trying to sell “ready-to-produce” clothing sales became popular. Additional orders from Rhino Factory have been scheduled until next month!
Rhino Factory is a new product that Alibaba has kept secret for 3 years The manufacturing project focuses on providing “on-demand production and fast delivery” clothing production services to small and medium-sized businesses, and is committed to solving the “inventory difficulty” problem in the clothing industry.
This year’s Tmall 618, a group of clothing merchants and anchors chose to cooperate with Rhino Factory to try “i.e. The new method of “sell and produce” is to pre-sell through Tmall first, and then place an order with Rhino Factory based on sales volume. Rhino Factory uses new manufacturing capabilities to allow clothes to be worn by consumers from the factory to consumers in just one week.
In the past, inventory backlog has been a difficult problem for the apparel industry. In the traditional clothing production and marketing chain, the “production determines sales” model is mostly adopted. After a clothing brand has production needs, it needs to place an order with the clothing factory about 4 months in advance. The factory generally requires a minimum order of 10,000 pieces to complete production. Later, the brand was put on the market again.
The apparel industry is a fashion industry, where popular elements, weather and other conditions change rapidly. After preparing large quantities of goods in advance, once the market conditions change, the clothes produced will be easily Unsaleable and become out-of-season merchandise.
Rhinoceros Factory focuses on the “on-demand production, small orders and quick response” model, that is, first Small batch production, according to the market sales situation, and timely replenishment of orders, the fastest order can be 100 pieces, delivery within 7 days. Allowing clothing companies to produce on demand without missing business opportunities or generating waste.
“Now that 618 has sales methods such as pre-sales and live broadcasts, merchants have an increasing demand for quick and urgent orders.” Chen Zhe said that in the past, Pre-sales require consumers to wait for a long time, but now they can be delivered in about a week by cooperating with Rhino Factory. At the same time, anchors don’t have to look for factories to add orders when their products are sold out. Rhino’s quick-response supply chain can handle urgent orders very well.
In addition, Rhino Factory is also popular among start-up clothing brands. By cooperating with Rhino Factory, you can choose the no-stock model, sell first, and then produce and deliver in time. For clothing entrepreneurs, they can “run light and run fast” and focus more on product innovation.
In 2020, Rhino Factory was selected as the world’s first “Lighthouse Factory” in the apparel industry by the World Economic Forum. The World Economic Forum commented on it, “It supports end-to-end on-demand production based on consumer demand, and helps small businesses by shortening delivery time by 75%, reducing inventory requirements by 30%, and even reducing water consumption by 50%. Enterprises gain competitiveness in the rapidly growing fashion and apparel market.”