On the 18th, the 618 E-commerce Shopping Festival came as scheduled. Since the epidemic, driven by e-commerce, Chinese manufacturing has opened up a new battlefield and gained new growth space. Quanzhou, Fujian Province is a gathering place for men’s clothing brands in my country. During the June 18th period, what was the production situation of the companies there?
In the sewing workshop of the Septwolves production base in Quanzhou, Fujian, workers are rushing to produce the last batch of 618 goods. 40 production lines are operating at full capacity and can produce more than 10,000 pieces in a day. Ready-to-wear.
Wang Jinjie, deputy general manager of the garment division of a men’s clothing company in Quanzhou, Fujian: We have prepared hundreds of thousands of goods in the early stage, but due to this year’s sales Very good, now I am working overtime every day to catch the 618 big sale goods.
The production line of Lilang Company is also a busy scene. According to usual practice, it is already the peak season for autumn and winter product production, but this year, the 618 e-commerce platform has released many hot products. , the factory responded quickly and added 7 production lines to replenish the 618 orders.
Yang Kunhua, general manager of production and manufacturing of a men’s clothing company in Quanzhou, Fujian: We are now catching up with the casual wear styles of 618 e-commerce. We have made 70,000 to 80,000 pieces before. Now more than 35,000 pieces have been added, and now every team is working hard.
The logistics centers of Septwolves, Lilang, Qipai and other companies have also ushered in the peak period of shipments. To this end, Septwolves has added more than 100 temporary workers, and Lilang has replaced The automatic sorting and packaging assembly line improves delivery efficiency and strives to deliver orders on the same day.
Yang Ming, logistics manager of the marketing center of a men’s clothing company in Quanzhou, Fujian, said that last year, less than 80,000 pieces were made. This year, 250,000 pieces should be made, and at least 3 times.
Chen Zhouchuan, director of the logistics management center of a men’s clothing company in Quanzhou, Fujian: There were almost more than 30,000 orders from the 1st to the 3rd, and the total number of items was about 100,000. From the 16th to the 18th, there were approximately 150,000 to 180,000 items in this wave.
Quanzhou, Fujian: Reducing inventory to promote research and development of e-commerce and prompting rapid response in the industrial chain
Affected by the epidemic last year, the customer flow of physical stores suffered a huge impact. This also caused domestic menswear brands to accelerate the construction of online channels, and their business ideas also turned to “online”.
As soon as you walk into the Septwolves e-commerce center, you can see a large digital screen showing the sales of all e-commerce channels. The screen shows that June 18 has not arrived yet. , but sales in June have exceeded June last year by more than 60%.
Today, rapid response supported by front-end data of e-commerce has become a new direction for the transformation of traditional enterprises. According to the latest hot trends, the development and production of new products will be developed by The original 50 days can be accelerated to about 3 days at the fastest.
Zhou Shaoxiong, chairman of a men’s clothing company in Quanzhou, Fujian Province, said that the support of big data allows them to respond faster, especially the design modification at any time, quality improvement, and customer service Information can be reflected in time to reduce inventory.
The quick-return approach has also allowed a number of men’s clothing start-ups to emerge in Quanzhou, Fujian. Zeng Dedong, a post-90s entrepreneur, founded his own men’s clothing brand and opened his own website after graduating in 2017. Store, within 3 years, monthly sales have reached 200,000 pieces.
Zeng Dedong said that there are many new models because you have to keep trying before you have opportunities. If there are only 100 models, then the probability of a hit model is only 10%, which is about 10. If there are 500 models, there may be 50 popular models.
Zeng Dedong told reporters that they were able to maintain the rhythm of new releases every day. Not only did they increase the number of popular products, they also relied on the advantages of Quanzhou’s local industrial clusters to reduce product costs by at least 10%. . He showed reporters a pair of shorts that sell over 10,000 yuan a month in a store. The same product costs at least more than 50 yuan to produce in other regions, but it only costs less than 40 yuan in Quanzhou.
Xiao Fangzu, a member of the Party Leadership Group of Jinjiang Municipal Commerce Bureau, Quanzhou, Fujian: The textile and garment industry, mainly casual men’s wear, is one of the pillar industries of our Quanzhou and Jinjiang, from raw materials to finished products From clothing processing to product sales, the entire industrial chain and supporting system are very complete.