In July, everywhere has entered the hot summer mode, but in Haining, Zhejiang, the leather and fur clothing order fair is in full swing, and everyone is preparing for the peak season in six months.
Haining, Zhejiang: Trade at the trade fair was very active, and leather clothing companies were actively stocking up.
In July, located in Although there are not many consumers yet in the China Leather City in Haining, Zhejiang, buyers from all over the country have come here to participate in order fairs held by various manufacturers.
Chen Chunmei is from Suqian, Jiangsu and opened a clothing store in her hometown. She said that she likes minimalist style. At this ordering meeting, she felt that the overall design was good and she had many favorites. of styles, I quickly placed multiple orders.
The reporter learned that the price of leather clothing raw materials has increased this year, leather has increased by 10% to 20%, and mink has increased by more than 50%, so the wholesale price has also increased. The industry is afraid that consumers will not accept it. , are more cautious.
However, judging from the situation at the trade fair, merchants generally believe that although fur prices have rebounded, they are still at the bottom, and everyone is paying more attention to style and design.
Qi Bowen, head of a leather clothing company in Haining, Zhejiang: Mink has probably risen by 40% to 50%, and others have probably risen by 10% to 20% %, customers feel that our designs are better and more satisfactory. Although the price has increased a bit, everyone can still accept it.
The reporter came to a local clothing company in Haining. In the workshop, the staff were performing their duties, cutting, proofing, and sewing. The person in charge said that his factory specializes in fur. There are more than 500 new models this year. I stocked up on a lot of imported mink last October. This year, my inventory has increased in value a lot. The cost is relatively low. The wholesale price has increased slightly compared to last year. I am also more confident about this year’s market.
Zhang Yaping, the person in charge of a leather clothing company in Haining, Zhejiang: According to the current situation, it will rise by 50% to 60%. But currently we are controlling this at 30%. Because of the strong development efforts this year and all the profit margins given back to customers, orders will increase by 10% compared to last year.
Zhejiang Haining: Live broadcast drives leather clothing sales, exceeding 10 million yuan in a single game
Since last year, due to the impact of the COVID-19 epidemic, live broadcast sales have grown rapidly. In Haining, Zhejiang, live broadcast sales of leather clothing are also booming, with sales of one live broadcast reaching tens of millions.
In the exhibition hall of a leather clothing company in Haining, Zhejiang, the anchor Big Fish is conducting a live sales broadcast. A team of 8 people work together to broadcast for more than four hours, and the sales have exceeded 6 million yuan.
During a short break, Big Fish told reporters that the live broadcast will start at 1 p.m. and will last until more than 9 p.m. He was also engaged in the clothing industry before, and live broadcasting became popular last year. , I thought it was an opportunity, so I participated in the training and started live broadcasting.
E-commerce anchor Dayu: I just started live broadcasting, and only 3 people watched it in 4 hours. It was equivalent to talking to myself, but I grew up very fast. I did a live broadcast In this month, a single show can bring in one million yuan. It exploded in October last year, with sales of 10 million yuan.
Dayu said that there is a leather city and factories here. There are many styles of leather clothing, the quality and quantity are guaranteed, and the prices are favorable, making it more and more popular among young people. .
At the live broadcast base in Leather City, anchor Chili Pepper was making preparations for the live broadcast. She told reporters that her company had been doing offline sales before. In July last year, she formed a team of her own As a live broadcaster, I originally thought that it would be great if I could sell 100,000 yuan a show, but I didn’t expect that the sales growth would be extremely fast, completely exceeding expectations.
E-commerce anchor MM Chili Sauce: With the combination of new products, suddenly one day, the sales volume of our live broadcast increased from 100,000 yuan to more than 1 million yuan. When times are better, There are also 4 million or 5 million yuan, and the average is more than 1 million yuan.
The reporter learned from the Leather City Douyin live broadcast e-commerce base that from September last year to June this year, the number of merchants settled in the entire base increased from 185 to 304, and the transaction volume It has grown exponentially.
Industry insiders said that at present, live broadcast sales are mainly…For leather clothing priced between 1,000 and 2,000 yuan, consumers are still advised to purchase high-end furs priced above 8,000 yuan offline.
Wang Honghui, deputy general manager of Haining Picheng: I can’t explain the details clearly, and I can’t explain them clearly. I can only go to the site to see them, feel them with my hands, and put on clothes. I feel that the visual impact and sensory experience brought by this are completely different, so for the purchase of high-end fur, I suggest consumers to purchase from offline markets. </p
