Epidemics, heavy rains, abnormal temperatures… In recent years, unconventional events have occurred frequently, prompting people to pay special attention to changes in the living environment, and then reflect on the past and deduce the future. From August 23 to 29, the National Energy Conservation Publicity Week with the theme of “Energy Saving, Carbon Reduction, and Green Development” attracted much attention. In the textile and apparel industry, the green and low-carbon transformation of the industry is related to the foundation and foundation of industrial security, and determines the foundation and stamina of industrial development. Whether Chinese textiles and Chinese manufacturing can gain greater respect on the basis of being welcomed by global consumers depends on whether they can become an important contributor to global climate action and a major leader in global sustainable production and consumption.
01 Top-down “carbon reduction” action
“Energy saving, carbon reduction, green development” is undoubtedly an implementation of the “double carbon” goal. In September 2020, General Secretary Xi Jinping announced China’s carbon neutrality goal to the world, promising to reach carbon peak in 2030 and achieve carbon neutrality in 2060. In layman’s terms, it can be understood as: my country promises to peak carbon emissions in 2030; in 2060, all carbon emitted by China’s industries and residents must be absorbed by itself. China’s “double carbon” goal is led by the top and plays an important role from top to bottom. It is worth noting that social and economic activities are the main source of carbon emissions. As an important area to promote carbon peaking and carbon neutrality, China’s textile and apparel industry has always been an active force in global sustainable governance.
In recent years, China’s textile industry has changed its inherent image of a high-energy-consuming, high-pollution industry, accelerated its transformation from a traditional industry to a technology industry, a green industry, and a fashion industry, and is implementing the “dual carbon” goal from top to bottom.
02 “Energy Saving and Carbon Reduction”, Enterprises in Action
Under the top-level design of the “dual carbon” goal, many textile and apparel companies have prepared for a rainy day and proposed their own carbon peak, carbon neutrality goals or related response plans . Chenfeng Group integrates sustainability into the genes of corporate development and conveys sustainable value to downstream brands; Bosideng, a national brand that takes eco-environmental protection and green development as the first priority for corporate development; owns an industry-leading national green factory Hengli Group; Shengtai Group, which focuses on energy efficiency and resources, recycling, green packaging, and green logistics; Eveli, which strives to have a carbon emission value for every product and helps consumers strengthen their environmental awareness; realizes green development as an enterprise On the premise of sustainable operation, Heilan House uses renewable green and environmentally friendly fabrics; Kute Intelligence, which fundamentally solves inventory waste with its new model of large-scale personalized customization of industrial Internet; the first company to sign the “Declaration of Establishing a Green Enterprise” Deli; Rimba Menswear, which has inherited and practiced sustainable public education for three generations; Lenzing Group, which focuses on sustainable wood and renewable energy and has made great contributions to protecting forests and reducing greenhouse gas emissions; collaborating with the upstream and downstream of the industrial chain to build a sustainable The winner group of the fashion system…
Leading textile and apparel companies located in the upper, middle and lower reaches of the industrial chain, starting from technological innovation, product innovation, and business model innovation, drive the innovative reform and sustainable development of the industrial economy. Led by leading companies, other companies have also launched their own energy-saving and carbon-reduction plans. “Carbon peaking and carbon neutrality” has become a new path for textile companies to enhance their competitive advantages. They are committed to building new comparative advantages from technological innovation, manufacturing innovation, and rule innovation to achieve a “win-win” of low-carbon development and capability improvement.
03 “Carbon Reduction Action” triggers consumption linkage
Carbon reduction actions not only stop at the national level, industry level and corporate level, but also come from the consumer market drive.
In the new consumption era of cultural confidence and rejuvenation of national trends, consumers’ purchases Behavior has changed. They no longer only focus on the products and brands themselves, but also care more about the material innovation, model innovation and even the social responsibility of the company. For example, the Xinjiang cotton incident made the “Xinjiang cotton” logo on the tag become a new “Internet celebrity” in the eyes of consumers. At the same time, new materials with environmental protection labels such as “Tencel”, “Lyocell” and “Delong” have become important considerations for consumers when purchasing goods. In addition to the clothing field, products such as bedding and towels have also been tested by the consumer market. Products with environmentally friendly and sustainable labels build a bond of trust between companies and consumers through constant testing of the water. In addition, during the recent heavy rains in Henan, the sports brand Hongxing Erke actively donated money to the disaster-stricken areas. Its charity was popularly searched by netizens, and it suddenly became a representative of a national brand that is hard to find. The most noteworthy thing is that the sudden rise of online live broadcast platforms has become the best window for carbon reduction behaviors to sink to the consumer side, and has also become the best platform for companies to test water products.
The resulting consumption data will ultimately feed back to brands, enterprises and the overall This industrial chain will become a guide for them to carry out the next step of design, research and development, promotion and marketing. It is believed that under the guidance of the industry and consumption orientation, textile and clothing brands and upstream and downstream enterprises in the industrial chain have become more determined to move towards green, environmentally friendly and sustainable development. At present and in the future, the “double carbon” goal brings great challenges to textile and apparel companies.� Not only is there pressure, but there are also opportunities!
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