Affected by the new coronavirus epidemic, most industries in all walks of life are still at a stagnant stage, and the same is true for the textile and garment industry. From the perspective of the textile industry, a small number of companies in Jiangsu and Zhejiang have resumed work starting from the 10th, but most companies are cautiously considering it and are still in the wait-and-see stage.
We all know that the textile industry ultimately serves the clothing industry, and textile people are still very concerned about the current situation of the clothing industry. So today we will take a look at the various aspects of the clothing industry under the epidemic.
（Hangzhou Sijiqing）
(Guangzhou Thirteenth Line)
Guangzhou Thirteenth Line and Sijiqing, as the largest first-class clothing wholesale cities in China, are currently under the influence of the epidemic. In a state of suspension. It is reported that the market opening time of Guangzhou Thirteenth Bank has been postponed from the seventeenth day of the first month (February 10) to the twenty-eighth day of the first month (February 21), and the opening time of Hangzhou Sijiqing has also been postponed to March 1.
Five to six million is normal, but those owners who own two or three stalls in Guangzhou will lose millions.
We all know that the Thirteen Lines and the Four Seasons It can be said that Qing’s stalls are very expensive, and this sudden disaster has impacted the normal economic order. This is the time when spring clothing sales are booming, but now they are extremely deserted. Even though online sales can be carried out, logistics has not returned to normal, making many people who purchase goods and retail more cautious. This Spring Festival, the pressure on stall owners comes from inventory and rent.
In recent years, the clothing industry itself has encountered a “bottleneck period”. In 2019 alone, large enterprises closed many physical stores, and the most impressive ones were , it must be the “fall” of the former women’s clothing leader La Chapelle, a loss of 2.1 billion, and the bankruptcy and delisting of the former shoe king Guirenniao… This epidemic has made the “cold winter” of the clothing industry seem particularly long.
Not only wholesale markets such as Shisanhang and Sijiqing have suffered heavy losses, big-name clothing companies are not immune to the epidemic.
On February 4, Nike announced that it would temporarily close about half of its stores in China, and the remaining stores would shorten their business hours.
On February 5, in a clothing group, Metersbonwe dealers sent out promotional posters and shopping links. In the link, products with original price of 500 to 600 yuan are discounted to about 20 to 300 yuan, and will be shipped from the headquarters after the order is placed. Dealer Wang Jiang said while selling goods that all of his more than 100 stores are offline stores and are currently closed due to the epidemic.
Levi’s, the classic American denim brand, Levi’s parent company stated that the company has recently closed half of its stores in the Chinese market, which is expected to account for 3% of the group’s revenue.
In addition, Uniqlo, Gap, H&M, Youngor, etc. have also issued closure notices.
As we all know, the peak sales season of the clothing industry is spring and summer. In addition, the inventory of the industry itself is very large in 2018 and 2019. If the goods cannot be sold now, it will inevitably It will affect the market conditions of the clothing industry throughout the year. As the consumer groups, consumption structure, and consumer demand have all changed in recent years, and the clothing industry is not in recession, clothing brands mostly use the “small batch, multi-batch” model when ordering fabrics, which is even more aggravated. It indicates that the textile industry will decline in 2019.
The apparel industry is weakening, so what will be the direction of the textile industry?
The textile industry serves the terminal In the clothing industry, due to the serious epidemic situation, corporate funds are pressed on goods, inventory is high, and circulating funds will inevitably decrease. Then the ordering of fabrics may be more cautious, and orders for spring and summer fabrics may have a greater impact. .
At present, the operating rate of textile enterprises is still low.High, production capacity is also very limited. But on the other hand, in 2019, due to the continuous expansion of looms in 2018, there was a huge overcapacity, and the market suddenly hit the bottom. Enterprises had difficulty in stabilizing production and sales, and gray fabrics were sold at low prices. At the highest point, the enterprise’s gray fabric inventory reached about 42 days. High position. We all say that crises and opportunities coexist. Now that the epidemic has reduced the production capacity of weaving companies and insufficient operating rates, it may be possible for weaving companies to achieve effective destocking results in the first half of the year. Reduced operating rates, reduced production capacity, and reduced inventory may be able to drive the textile market upward to a certain extent.
Of course, both the garment industry and the textile industry have suffered heavy losses due to the impact of the epidemic, but we still have to focus on the overall situation and cannot rush to resume work. What we can do is not only wait for the epidemic to improve, but also recharge our batteries at this time. After the epidemic is over, we will go to the “battlefield” again.
Important Notice
Academician Zhong Nanshan said that according to the mathematical model Judging from recent developments and the measures taken by the government, the epidemic will reach its peak in mid-to-late February, then enter a plateau and slowly weaken. The epidemic may end around April, and the return peak will not lead to a new peak of the epidemic.
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