Recently, affected by the weak cold air from the north, our country has experienced the largest rain and snow weather since the beginning of winter and a substantial cooling, with local snowfall reaching blizzard amounts. Level, the temperature dropped by more than 10℃, and the Central Meteorological Observatory also issued early warnings for cold waves, heavy snowfall, etc. The public is advised to add or remove clothing in a timely manner, go out as little as possible, and beware of colds.
This should be the best time for cold-proof clothing sales, but now the clothing market is : Women’s clothing brand Evely has closed 1,300 stores, Uniqlo has closed 300 stores, Levi’s has closed 50% of its stores, down jacket brand Moncler has closed 1/3 of its stores, and the customer flow of continuing-operated stores has decreased by 80%. The internationally renowned down jacket brand Canada Goose will The estimated revenue growth for fiscal year 2020 has been reduced from 20% to 13.8%-15%…
What is a rigid need, it must be “food, clothing, housing and transportation”. But this new coronavirus epidemic has really made everyone know what is the real “rigorous need”.
Affected by the pneumonia epidemic, most industries ushered in a long “winter vacation” during the Spring Festival. So what kind of state are we in during the winter vacation? While going out to “grab” all kinds of firewood, rice, oil, salt, vegetables and fruits, we spend nearly a month at home with one or two sets of pajamas and home clothes. “Eating” is particularly important during this epidemic, but have you found that “clothing” feels a bit dispensable during this holiday? There is no chance to wear it out, which makes many people regret spending a lot of money on it years ago. clothes.
The warm winter is compounded by the epidemic, and the sales of down jackets are even worse
Although there has been a significant cooling across the country recently, the temporary cold cannot change the fact of a “warm winter”. Since the beginning of winter, the entire clothing market has been deeply affected.
Japan’s Uniqlo parent company recently released its financial report for the first quarter of fiscal year 2020. Sales fell 3.3% year-on-year to 623.4 billion yen, which is approximately 394 100 million yuan, operating profit fell 12.4% to 91.7 billion yen, which is approximately 5.8 billion yuan. Uniqlo said the decline in sales and profits was mainly affected by factors such as warm winter weather.
Normally speaking, the Spring Festival has always been the main “battlefield” for winter clothing, especially down jackets. We could have taken this opportunity to increase sales and reduce inventory. However, due to the impact of the COVID-19 epidemic this year, cities and roads have been closed across the country, and all commercial activities have been restricted. Most clothing stores have closed their doors. Even if they are open, customer traffic has dropped sharply, and sales are far lower than in previous years.
“The house leaks only when it rains all night”, the warm winter and the pneumonia epidemic have reduced the sales of down jackets Suppressed to death. The early investment in publicity and advertising was instantly wasted, and the inventory did not decrease at all. It was just transferred from the manufacturer’s warehouse to the clothing store’s warehouse.
The inventory of winter clothing is overstocked, squeezing spring and summer clothing sales
Winter clothing sales are sluggish , Not only are various clothing brand companies in great pain, but those clothing terminal sales and clothing stores are having an even harder time. When the business was closed, it was already bearing all kinds of rent, labor and other costs, and now there was an additional item of inventory taking up funds.
In all large and small stores in the market, there will definitely be some companies that cannot survive this long winter. Even if they can survive, the spring and summer clothing sales season has passed. For a period of time, various clothing dealers will also reduce the purchase volume of spring and summer clothing due to lack of funds.
On the other hand, opening up the market and allowing companies to operate does not mean that the epidemic is over. People’s activities will still be restricted. Even if the epidemic is completely over, consumers will gradually become accustomed to going out less Status of public spaces. For a period of time, consumers rarely take the initiative to walk into clothing stores to choose clothes they like. Of course, online shopping will become a good choice, but it is difficult to replace the role of offline physical clothing stores. Spring and summer clothing will be on the market soon, and the impact of the epidemic on winter clothing will also continue.
Clothing sales are experiencing a downturn, and upstream textile confidence is lacking
In 2019, there are only a few products related to winter clothing fabrics that are having an easy time. Nylon, imitation memory, polyester taffeta, etc., the prices of these fabrics have almost all dropped by about 30% year-on-year, and there has been a phenomenon of low-price sales through various channels. Not only fabrics, but also other industries in the entire industry chain, such as calendering, coating, printing and dyeing, etc., have experienced more or less reduced orders.
Since New Year’s Day, the entire clothing market has not performed well, especially Winter clothing sales are even more “dead”, which not only affects the profits of the clothing side, but also deals a heavy blow to the textile fabric side. The backlog of winter clothing will take the market several years to digest. Clothing manufacturers have lost confidence in winter clothing fabrics and are cautious about purchasing winter clothing fabrics., further hitting the sales of autumn and winter fabrics. For conventional winter clothing fabrics such as nylon and polyester taffeta, the hard times may have just begun.
In addition, the affected spring and summer clothing will also react on related fabrics. Products such as imitation silk may not be used in the upcoming textile industry. There are too many outstanding performances in the peak season. Once the peak season fabric sales in the first half of the year fall far short of expectations, the entire market confidence will be hit hard.
The impact of the new coronavirus pneumonia epidemic on textiles The impact is not just for the immediate one or two months, it will affect the entire textile industry chain through the sharp drop in winter clothing sales. To make the already “stretched” winter clothing fabrics even worse, the development and sales of spring and summer fabrics will lack confidence and funds. We textile workers must be fully prepared for the “cold winter” after the epidemic.
</p
