Today, the number of confirmed cases of COVID-19 worldwide is approaching the 10 million mark.
As of 7:13 on the 28th, Beijing time, there were 9,937,618 confirmed cases and 497,427 deaths worldwide. The United States is the country with the worst epidemic in the world, with 2,504,492 confirmed cases and 125,472 deaths.
Under such circumstances, domestic trade in China’s textile industry has recovered slowly, while foreign trade has suffered a devastating disaster. Some have foreign trade sales that are less than 30% of last year, some have insufficient fabric warehouses and are preparing to stop production, and some have poor management and have begun to lay off employees. In short, if you use one word to describe the textile market in 2020, it would be miserable.
But in such a bad environment Next, the editor can still occasionally ask about several companies with good business when going out for visits. Some of them even have more business than last year, which is really unexpected.
What allows these companies to still thrive in such a bad environment? The editor will briefly summarize it below, hoping to bring some inspiration to cloth bosses.
If there is no distinctiveness, why should others Choose you?
Some time ago, the editor participated in a matchmaking meeting between a clothing company and a fabric manufacturer organized by China Silk City Network. , a very interesting phenomenon was discovered.
The first question that the person in charge of a clothing company will ask when meeting a fabric vendor is whether the fabric vendor has brought something different from others. Without this kind of fabric, the docking this time would basically fail. The editor was a little confused about this, and after the matchmaking meeting, he specifically asked the buyer about this issue.
Purchaser Mr. Tao said that if it is some conventional products, they will have fixed suppliers to supply them. These suppliers have been working together for many years. After rounds of screening, you don’t have to worry about the quality of the products. So if it’s just these products, there’s no need to contact a new supplier. And if fabric manufacturers can display some fabrics with special feel, pattern, and functionality, on the one hand, this represents the fabric company’s own development capabilities, and on the other hand, it can also meet the current diversified needs of clothing companies.
Nowadays, the market is not good, and textile companies want to expand new customers. However, when conventional products are “flooded” in the market, some distinctive products The product is like a “stepping stone”. Customers may not necessarily purchase it in the end, but with it, it can greatly enhance the first impression of the company on customers.
Quality first, orders appear ” “Siphon effect”
The more serious the epidemic is, the more orders will appear and flow to companies with guaranteed quality.
Manager Wang is the person in charge of a large women’s clothing fabric company. He said that due to the impact of the epidemic this year, some foreign trade orders have indeed been affected, but in the end the overall sales The decrease in volume is not obvious.
Since its establishment, their company has put a lot of effort into quality and fabric development, and has established a complete set of services from design to weaving to dyeing and finishing. Then to the entire industrial chain of fabric testing, the quality control of all aspects of fabrics is guaranteed to the greatest extent.
Manager Wang said that due to cost reasons, The fabrics they produce will be more expensive than ordinary fabrics on the market, and they will not accept orders with too low profit margins. However, compared to a clothing brand that sells for hundreds or thousands of yuan, it is only a few yuan more expensive. The money fabric cost is also acceptable. Last year, their company cooperated with H&M on several orders. Because of the good quality and good reputation, when the epidemic was so severe this year, the order volume placed by H&M was even larger than last year.
The editor thinks back and this is true. The worse the market situation, the more intense the competition in the market. Those companies that can make customers feel more at ease will often Get more favor than usual.
Rely on luck? That is also part of strength
Strength is important in doing business, and luck is also very important, especially when the market is not good.
Mr. Zhou runs a weaving company mainly engaged in pongee fabrics.They have 100 water-jet looms, and they are still running at full capacity. Although there is a little inventory, it is not much. Customer orders are quite stable, and production and sales are basically stable.
This thing is indeed a bit strange. After all, the market is so bad now, and pongee is not a special variety. Why is their business not affected at all? Woolen cloth? However, Mr. Zhou was quite honest and said modestly that it was just good luck. The customers he worked with were relatively stable, so the impact on his business seemed to be minimal.
It is undeniable that Mr. Zhou’s business this year is still Prosperity does have a certain amount of luck, but luck is also part of strength. In this year with so much homogeneous competition, customers still choose the products they produce. Luck cannot be described in one word. How to ensure product quality, how to maintain and maintain The relationship between customers is all technical work.
For textile companies, this year’s epidemic It is definitely a life and death test. During this test, most companies struggled, but a small number of companies stood out and emerged from the epidemic, achieving better results than usual.
Although the several examples introduced above are isolated cases, textile workers can also draw some lessons from them and combine them with their own circumstances to demonstrate their own advantages and improve their quality. Get through this difficult time.
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