According to statistics from the World Health Organization, as of 11:00 on July 28, the number of confirmed cases worldwide increased by 201,341 from the previous day, reaching 16,558,017; deaths Cases increased by 3,515 to 651,884.
With the epidemic so raging, the domestic and foreign trade business has been greatly affected. The production and sales methods of some traditional textile markets have quietly changed. Fabrics The way companies do business has also changed. And with the development of time, some new normals gradually formed.
“New Generation” Online Retail Glows New vitality
In recent years, the scale of online textile sales has become larger and larger. Not only online store brands have sprung up like mushrooms after a rain, Major famous clothing brands have also opened their own flagship stores online, becoming an integral part of the terminal demand market.
In the past two years, with the popularity of video software such as Douyin and Kuaishou, as well as the rise of the live broadcast economy, online textile sales have opened up a new world The door shows new vitality.
A local home textile fabric trader in Shengze The general manager said: “Due to the epidemic this year, some traditional domestic and foreign trade orders in previous years have been canceled a lot, especially exports to European and American countries, which have been hit hard. However, business has picked up recently, mainly in the downstream sector. An old customer who has been working with us for many years has made his brand famous through Douyin, and business has suddenly improved. In July alone, he placed an order of 70,000 to 80,000 meters of various furniture fabrics.”
From January to May 2020, online retail sales of physical goods reached 3.4 trillion yuan, a year-on-year increase of 11.5%. Online retail sales of physical goods accounted for 24.3% of the total retail sales, and the proportion continues to increase. .
Whether it is from macro data or real-life experience, we can find that a new wave of online sales has arrived.
“Small batch, multiple batches “Orders have become the mainstream of the market
According to the traditional clothing sales model, in order to meet the distribution requirements of various channels across the country, clothing manufacturers need to prepare before sales If a large number of goods are sold, once a style of clothing does not sell well, the unsold clothing can only become inventory, causing great financial pressure on the manufacturer. Therefore, manufacturers will be more inclined to produce some classic styles to reduce the risk of overstocking. Therefore, when placing orders for fabric companies, they often place a large order at once.
Different from traditional clothing and home textile sales, online textile sales have lower trial and error costs and no pressure to distribute goods. Some online stores that specialize in pre-sales even do Just produce a sample and sell it. Sales methods have changed, and the orders received by fabric merchants have naturally changed.
Therefore, for fabric companies, nowadays ” “Small batch, multi-batch” has become the new mainstream in the textile market.
The manager of Shanglu, which specializes in four-way elastic fabrics, said: “In the past two years, large orders have become rare, and they are replaced by orders of several thousand meters. For small orders, although the profit of a single order is not high, the small amount adds up to a large sum, and it also puts forward new requirements for the company’s technical level. At present, the company is also actively transforming in this aspect and working hard to improve its fabric development level.”
Online retail is no longer “inferior quality” Pronoun
In the early years, the textiles sold in online stores always gave people a feeling of poor quality, but in recent years, This situation has changed dramatically, and under the catalysis of the epidemic, the process of quality transformation has taken another big step forward.
Due to the epidemic, the inventory of conventional gray fabrics on the market is very high. At this time, price is no longer the first choice for online store brands when choosing fabrics. How to ensure product quality and gain better reputation is the key to brand recovery and development after the epidemic.
Therefore, during the epidemic, textiles with advantages in quality The advantages of enterprises in the competition will be more obvious.
Manager Shi’s company is mainly engaged in the production and sales of elastic fabrics. He said: “The products we makeProduct quality is well-known in the market. During this year’s epidemic, because everyone cherished every order more and paid more attention to the quality of the products, the number of orders we received was actually more than the previous two years.”
Ordinary people also hope to use reasonable prices Buying products with trustworthy quality, but “the fragrance of wine is also afraid of the deep alley”, how to better connect the producers to the end consumers has become a crucial issue.
Now, the Internet has given the market this opportunity, but in the context of the rise of the Internet economy, the market model is also changing, and “small batches, multiple batches” have become the mainstream of current textile orders. And with the With the continuous regulation of the online clothing retail market, merchants are paying more and more attention to brand building and have put forward higher requirements for the product quality of textile companies. Under the epidemic, textile companies with better reputations are easier to stand out.
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