I have to admit that this year’s home textile fabric industry can be said to be a dark horse in the market!
Let’s look at three news items first:
1、In September , North American chain retailer Big Lots reported an astonishing sales increase in the second fiscal quarter. Among them, home textiles increased by nearly 10% year-on-year span>50%, Broyhill brand bedding, bathroom textiles and carpets can be said to be selling like crazy, and the popularity of home textile products sales, allowingBigLotsto purchase a large number of home textile products to meet market demand.
2A large home textiles retailer in North AmericaAtHomeIn the second quarter, sales reached 5.15billion US dollars, an increase of 50.5%. The net profit for the quarter was US$89.4 million, reaching an exaggerated growth rate of 760%, far exceeding the net profit of the same period last year. .
3、29On the 29th, news spread across the market that a large number of textile orders from India had been transferred to China. Sources say that since September, many large-scale export-oriented textile companies in India have been unable to guarantee normal delivery due to the epidemic, and many orders originally produced in India have been transferred to my country for production. , among which the order volume for towels, bed sheets and other products is relatively large, and it is estimated that the current order quantity has reached 2021year5 moon.
Various news points to the strong demand for home textile products in the foreign trade market this year. Point, the manufacturers of home textile fabrics on the market are also experiencing good conditions!
“The first quarter of this year was affected by the outbreak of the epidemic at home and abroad. The impact on orders was quite large. At that time, many customer orders were canceled directly. At that time, I thought that life would not be easy this year. But enter4 In March, orders for home textile fabrics began to slowly improve. In the second half of the year, orders continued to be placed. The current sales volume has exceeded the same period last year by about 3%.”A home textile fabric manufacturer said.
Orders are more substantial than in previous years, and the home textile industry has been“activated”!
This year’s COVID-19 epidemic has spread successively at home and abroad. The production and operation of textile enterprises have also encountered unprecedented difficulties, with domestic and foreign production orders significantly reduced, seriously affecting industry operations and benefits. Since late February, as the domestic epidemic has been gradually and effectively controlled, the resumption of work and production of domestic sales companies has been gradually and orderly promoted. However, as the overseas epidemic is still spreading, export-oriented companies are facing facing a greater test.
As of the third quarter, many export-oriented companies still have orders Slowly recovering, during the visit, more than one foreign trade fabric boss said that the current turnover is only about half of the same period last year, but home textile fabrics are an exception.
After all, under the epidemic, the global economy has shrunk and demand has plummeted, and the demand for textiles and clothing has The consumption rate is slow, and clothing has become a dispensable product for a while. As consumers stay at home for a long time, they replace household items faster, which leads to the simultaneous expansion of demand for home textile products, such as imitation linen and suede. Conventional home textile fabrics such as velvet and peach skin velvet are on the market.�There is a certain performance, especially for wide-width fabrics, and manufacturers have successfully destocked.
“Our home textiles this year Product sales are more impressive than in previous years, mainly due to the large number of orders placed in the US market, which are mostly supplied to large supermarkets such as IKEA and Wal-Mart.”A person who has been working in home textile fabrics for more than ten years Mr. Chen said,“Our orders have been relatively stable recently.”
Others cut production I bought a new phone, there will be no holiday this National Day!
With the home furnishing industry“ Emphasis on decoration, light decoration”The decorative role of home textiles is becoming more and more important, and the home textile industry has been unprecedentedly “Activated“. This has further prompted this year’s home textile products to buck the market trend and rise“.
“In the first half of this year I I invested another sum of money and added 40 multiple wide-width looms. Judging from the current market situation, this decision is the right one. “A textile fabric owner said,“Currently our factory has been operating at full capacity. In order to meet the delivery deadline, we have to give up the National Day holiday. It’s a holiday, after all, the market comes and goes quickly, so we can only seize the opportunity to get it.”
Another Mr. Shen, who mainly produces wide-width pongee, also said:“This year’s home textile products are indeed It’s easier to sell. In the months of 4 and 5, customers stopped selling some clothing orders from me. Please step up and ask me to produce wide-width pongee. All the machines in our factory are fully operational. Even when the market is not good, the operating capacity has not been reduced. There is basically no inventory. These products are sold to Wal-Mart in the United States.”
It is reported that Americans’ home textile purchase rate is one of the highest in the world. The average American consumer purchases approximately 10Billion towels and approximately 5.5billion sheets and pillowcases, which means 1.1billion households in the United States , each family purchased at least 9 towels and 5 sheets and pillowcases.
Therefore, even during the current severe epidemic period, some large supermarkets in the United States such as Wal-Mart are operating The situation remains stable, which lays a good foundation for demand for home textile fabrics.
Postscript
Even under the epidemic, companies are still facing low-price competition. Compared with the traditional clothing fabric market, this year’s home textile fabric market can be said to be “Having a great time! ”
However, it is worth noting What is clear is that the current COVID-19 epidemic is still a protracted war. Whether domestic or foreign, epidemics may still occur in some areas, and there are still many uncertainties in the foreign trade market. Therefore, while fabric orders are picking up, textile bosses Don’t take it lightly and do a certain amount of risk control!
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