After the National Day, the market seemed to be “alive” all of a sudden. Raw materials and fabrics were rising. Dying factories were liquidated. Large orders of one million meters frequently appeared on the market, mainly for cold-proof clothing fabrics, such as During this period, due to the boost of “Double Eleven”, “Double Twelve” and the foreign Christmas season, as well as the high probability of cold winter, this series of expectations are improving. Factors have led to the current signs of busyness in the market.
This year’s winter clothing is on the market earlier than in previous years, and clothing manufacturers prepare goods in advance
In the past two days, small A physical clothing store that the editor is familiar with has begun discounting some autumn clothes. According to the shop owner, “We are going to sell winter clothes next week. In fact, we have missed the golden week of National Day. Many stores sell winter clothes before National Day.” Winter clothes are selling very well these days.”
During the National Day and Mid-Autumn Festival Golden Week that just passed, temperatures dropped sharply in many places. According to relevant data, from October 1st to 10th On March 6, the sales volume of the Bosideng brand flagship store increased by 574% year-on-year, and the number of sales increased by 300% year-on-year. It seems that the cold this year is earlier than in previous years, and the peak sales season of down jackets may be advanced.
According to a clothing factory, “The production of winter clothing started at the end of July this year, earlier than in previous years. It is said to be a cold winter this year, and it is very likely that the temperature will drop sharply in winter, so it is necessary to stock up in advance. Before Once there was a sudden heavy snowfall in Wuhan, and we were too late to stock up and missed the best sales time for down jackets, so this year we stock up in advance.” The person in charge of the clothing factory also said that this year, down jackets, cotton jackets and other products will be sold in advance. Be prepared.
Judging from the reactions of downstream fabric manufacturers, customers began to place autumn and winter orders in July this year. A finished product trader revealed: “The clothing factory we cooperate with started placing orders with us in July this year. It mainly uses release paper fabrics, and the base fabric is 380T wrinkled nylon. Now their factories are producing this type of down jackets and cotton jackets.”
“Double Eleven “The order volume of cold-proof clothing is likely to fall after this.
This series of phenomena all indicate that down jacket fabrics will improve this year, but there are also some different voices in the market. They believe that this wave of improvement may not last long. A fabric boss said: “The current market situation is actually due to the weather. This year, it suddenly got cold too fast, causing the supply of some thick fabrics to exceed demand. Therefore, there will be incidents of grabbing fabrics and rushing goods in the market, but the later supply When it comes up, the market will return to calm. In addition, Double Eleven is the largest shopping festival every year, but after Double Eleven, the order volume of cold-proof clothing fabrics begins to decline. Some garment factories have begun to prepare spring clothing.”
And most of the goods on the market now are market orders. The characteristic of market goods is that they come and go quickly, and they do not last long. Not all manufacturers can receive hundreds of thousands of meters. , large orders of several million meters, and due to the impact of the epidemic this year, there are many clothing companies that have closed down or closed down. Many brand clothing companies are even reducing their autumn and winter orders this year. “Everyone has no idea how long the current market situation can last, but when the orders come, we will definitely seize this period of time and try to get more inventory to make up for the absence of orders in the first half of the year.” A manufacturer said in charge. people expressed.
Editor’s Note
According to the market trends in previous years, September and October are the busiest periods in the second half of the year, and orders will increase after Double Eleven. Gradually reduce, but then there will be orders for next year. Because of the Spring Festival holiday, customers will place orders in advance to prepare for next year’s market. I believe that the market will steadily improve in the future, but it will not always be as hot as it is now.
Currently, domestic consumption is gradually returning to pre-epidemic levels, but there is still the possibility of a second outbreak of the epidemic abroad, especially in European and American countries, where confirmed cases have grown too fast in the past week or two. , the recovery of foreign trade orders is still relatively weak. Now that the market is improving, textile people must not take it lightly. The entire textile market is still facing the problem of overcapacity, and it is still necessary to control inventory and production!
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