“It’s better than it is, but it’s worse, alas…” a textile boss sighed.
The textile market once gave people the “false impression” of an immediate improvement, but the reality is very cruel. Once it improves, it falls again. Ups and downs often occur, and the confidence of textile people is severely damaged!
30% of the 1.5 million meter order that was just confirmed was canceled the next day
Last week, due to the impact of Double Eleven and the good news about vaccines, the textile market once entered a false “turn for the better”. Many textile bosses received orders, including a 1.5 million meter recycling order. It is particularly prominent, but the reality will finally hit the market in the face the next day.
But fortunately not all of them have been cancelled, so we still have to look forward to it.
“We are also doing recycled fabrics. Recently, recycled series are still available. We have a customer in Shaoxing who previously quoted 4.4~4.6 yuan/recycled chiffon. meter, but the customer said that the lowest price at Qiandao Lake is 3.8 yuan/meter.” said a textile boss in Shengze area.
In fact, the regeneration series is indeed starting to improve now, It’s just that the price is still at a relatively low position. Some prices are difficult for ordinary factories to meet. The low prices also make the textile industry look less prosperous. Of course, many factories are paying these prices to maintain production losses.
It’s just that the current market trend is still weak. This 30% canceled order is not just a warning to textile people in the recycled fabrics and foreign trade markets. Vigilance is more of a wake-up call for the entire textile environment. Whether it is domestic trade or foreign trade, it indicates that the market has not improved and is still getting worse. Canceling orders and lowering prices have become commonplace in the textile market. Textile bosses don’t have to worry too much, because under this situation this year, many once-popular clothing brands are facing bankruptcy and everyone’s life will be difficult. Better off.
“Ye Qing Jie”! A well-known women’s clothing brand went bankrupt!
Aige, a well-known women’s clothing brand that once opened more than 3,000 stores, went bankrupt, and all its clothing was sold at 10% off.
According to relevant data, China from January to November 2006 In the sales ranking of women’s clothing in key retail terminals across the country, Egger is firmly in the top three. As a women’s fashion brand headquartered in France, Egger opened its first store in 1995. In 2007, its sales and profit contribution to the Chinese market have been Accounting for nearly 20% of the global market, it can be said that Egger occupies the limelight in the Chinese market, but why did such a leading women’s clothing company close down immediately?
In recent years, brands such as Zara, Uniqlo, and h&m have come into public view. Major shopping malls have already been dominated by these fast fashion brands. For example, in the early 21st century, brands such as Egger The brands that became popular in China have long been replaced by these fast fashion brands that were later imported into China. I believe that many people must not know much about the Aiger brand, and compared to these fast fashion brands, the price of Aiger is relatively high. , consumers found that they could buy more well-known clothing brands at lower prices, and of course gave up the original old brands. It is conceivable why such brands are facing bankruptcy crisis.
Due to the epidemic this year, well-known fast fashion brands like Zara plan to close 1,200 stores, let alone this type of clothing brands.
The performance of clothing is not good, and the upstream textile industry is also worried. Not to mention the textile market this year, order cancellations are commonplace, and the only way to sell some gray fabrics is to lower the price!
Now the momentum of autumn and winter fabrics in the textile market has almost come to an end. The orders received by companies are basically for spring and summer fabrics. Many textile bosses also said Recently, the proofing of spring and summer fabrics has also begun to increase. Now that it is approaching the end of the year, the market is bound to see a small rebound. In short, if we hold on, 2020 is almost over, and spring and summer fabrics will usher in another peak season in March and April next year!
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