It seems that there has been no new stuff in the recent textile circle for a long time. The birth of new products can actually have a big impact on the market.
This is not “Say Cao Cao, Cao Cao will be here”, the arrival of a piece of fabric broke the original tranquility.
Repeating orders again and again makes the textile boss more confident!
In a chat with the textile boss a few days ago, I learned that they had received a third order for the same fabric in the past few days. This made me very confused. Now In such a market situation that even outsiders think is bad, how come there are three repeat orders?
Through understanding, I found that this fabric is a new product! “Our fabric is a new variety and was only developed and sampled in May. In June, a customer ordered 30,000 meters, and in October another 20,000 meters. Now in November, the customer ordered another 50,000 meters. Although The order volume each time is not large, but it adds up to 100,000 meters, and based on the current situation, it is possible that the order will be repeated in the future.” The textile boss in Shengze area said with a smile.
Let’s take a brief look at the new fabric first…
The warp of this fabric is made of 150D low elastic yarn (the cross-section of the raw material It is cross-shaped), and the weft is divided into two types: A and B, which are 30D cotton and linen and 150DT8. They are usually used for spring and summer women’s clothing. Most of them are made into suits, which have the effect of moisture absorption and perspiration.
Looking at the raw materials, there doesn’t seem to be anything special that could cause it to repeat orders. It depends on the following points:
Demand is very important
Since this fabric is a spring and summer fabric, six The main reason for placing orders in September is that spring and summer fabrics are originally the home market. Clothing factories produced in June received good results, so October ushered in the first repeat order. Nowadays, autumn and winter fabrics are in the textile industry. The market has lost its luster. Some textile bosses have said before that it is no longer clear whether to produce autumn and winter fabrics or spring and summer fabrics. The popularity of autumn and winter fabrics in the early stage has indeed reached its peak. On the contrary, now garment factories may also be thinking about preparing for spring in advance. Summer clothing, so when demand rises, orders will be placed again and again.
One’s own advantages are also indispensable
In addition to demand, another very important point is one’s own advantages. Nowadays, people no longer pursue good looks when dressing, but pursue beauty while being comfortable. The main feature of this fabric is that its raw material contains 150D low elastic yarn. It is understood that this raw material has moisture absorption and wicking properties. With the function of sweating, you won’t feel stuffy when wearing it in summer.
But even with these advantages, niche products can only achieve short-term popularity…
Niche products are still difficult to achieve Drive the market…
In recent years, the popularity of niche products has been difficult to sustain. Even though this fabric has been reordered three times in half a year, it has actually been hot for a long time. It won’t last long.
In fact, there are quite a few newly developed niche products this year. Previously, there were many new products such as Huaer Satin and Diamond Huayao that were very popular. Just one or two months, a very short flowering period will not bring big changes to the market.
Mainly because not many people know about niche products and they do not have particularly bright properties It is difficult to cause a big disturbance in the textile market, and niche products are not suitable for four seasons, maybe only one or two, so the hot sales are short-lived. Secondly, the price of niche products will be relatively high because they have just been developed. Expensive, for example, the price of gray fabric for this fabric is as high as 8 yuan/meter, which is relatively expensive according to the spring and summer fabric price trends. Even if you buy it, you won’t buy it in large quantities. In the end, the demand for niche products is still smaller than that of regular market products. Some niche products are only limited to one type of clothing, and because of this, the popularity of niche products does not last very long.
In short, being able to continuously innovate is a great progress for the textile market, and there are quite a few hot-selling new products recently. I heard that the hot sales of a certain new variety have led to it The raw materials used are selling like hotcakes. They were not very popular in the first place. The inventory that has been there for several years has been sold out. Now people are expected to queue up to get the goods. Doesn’t this situation bring a ray of sunshine to the current deserted market? So textiles The market is not as bad as imagined.
</p
