Aunt Zhang is 50 years old this year and has been engaged in the textile industry for more than 20 years. According to her own words, when she was young, she followed the trend around her and started working in the textile industry. She had no culture or ambition. Just make whatever orders are available. They are mainly high-volume goods.
After so many years of textile work, the biggest resources left behind are a sales department purchased in the early years and the resources of some old customers. However, the trend in the past two years is obvious. It is becoming more and more difficult to do business. Old customers are getting older and are slowly withdrawing from the industry. Especially this year, due to the impact of the epidemic, business has been even more deserted. There is still half a month to celebrate the New Year, and only one-third of the nearby sales departments have been closed. Now I spend most of my life in the sales department. I’ll watch a drama in Guazi. In the afternoon, if the weather is nice, I can ask the sisters from the nearby sales department to dance in the square or play cards together.
But faced with the increasingly difficult business and the increasingly unpredictable market situation, Aunt Zhang is a little confused about the future path. Maybe she will quit the textile industry in the near future. industry.
When asked about some “old masters” who have been working in the textile industry for many years, they all said that the former The textile industry is “full of gold”, especially in the years after joining the WTO, China’s textiles were widely sought after in the world because of their high quality and low price. Basically, it was a situation where “everything sells easily and everything makes money”.
It is also described in the movie “I am not the God of Medicine”. In the plot, the protagonist Cheng Yong opened a textile factory after earning his “first pot of gold” by purchasing Indian medicine. The monthly profit is hundreds of thousands, which makes most textile companies feel embarrassed.
But now, the “golden age” is over, and the era of “polarization” has officially arrived.
Take the recent market conditions as an example.
Since November this year, the price of polyester raw materials represented by polyester filament has begun to rise sharply driven by international oil prices, and manufacturers’ gray fabric quotations have also begun to rise;
The freight is even more terrible, with the freight on some routes having tripled;
Recently, the price of dyes has also begun to rise, and it seems that the increase in dyeing fees has come to an end. The price increase is not far away…
If you look at this issue from Aunt Zhang’s perspective, the price of gray fabric has increased Yes, freight has increased, and dyeing fees may also increase, which means that the cost has increased significantly. However, at the same time, because the customers we usually cooperate with usually place orders for “bulk goods”, it is a high volume and low profit. type, and because everyone can do it, the bargaining power with customers is very weak, and the price of finished products cannot rise, so taking an order basically means a loss.
The only good news is that because the customers have been cooperating for a long time and know each other well, the payment is relatively guaranteed, and there is no need to worry about the other party not paying after receiving the goods.
The orders I received were not profitable, and I didn’t have the strength to take the profitable orders, so I could only eat melon seeds in the sales department, watch TV dramas, and go to the nearby shopping mall every day. Danced.
But are all textile bosses like Aunt Zhang? Apparently not.
In the process of visiting the market in 2020, the editor also encountered many companies with very good operating conditions, and the common characteristics of these companies are their own core competitiveness:
Some textile companies have capital and are huge in scale, and they have competitive advantages through quantity and scale;
Some textile companies have technology and produce products with Distinctive, there are few competing products in the market, so profits are huge;
Some textile companies have extensive connections and obviously produce similar products, but they are able to make their products different through their own capabilities. Worried about sales…
As time goes by, the operating conditions of these enterprises are getting better and better, and their competitive advantages are becoming more and more obvious, and what “Aunt Zhang” can accept There are fewer and fewer orders coming in, and the polarization is getting more and more serious.
For well-run companies, developing core competitiveness is the trait they need to become bigger and stronger ; For “Aunt Zhang”, under the constraints of experience, personality and other conditions, achieving the current achievements and being able to live happily every day is actually a good result.
The times are constantly developing, and the era of “golden everywhere” in the textile industry has passed.In the past, “Aunt Zhang” will gradually withdraw from the stage step by step in the future.
What remains in the future will be a more brutal competition between the core competitiveness of enterprises. </p
