As export business becomes increasingly difficult, many luggage companies have set their sights on In the domestic market, we hope to tap into the domestic market by creating our own brands. According to industry insiders, for the same bag, the profit in the domestic market can exceed 10 points. Once the domestic market is opened, its value will far exceed simple export processing. Not only our company, but now many luggage processing companies want to seize the domestic market. 【TextileOxford cloth】
In order to better develop the domestic market, developing sales channels for enterprises through e-commerce seems to have become the preferred marketing model for luggage enterprises. The reporter learned that many domestic luggage manufacturers have chosen to invest funds in e-commerce through outsourcing operations to open up sales channels, and also use self-media such as Weibo and WeChat to assist in brand promotion. 【Luggage Oxford cloth】
Although online platforms can bring a certain amount of customer traffic to luggage companies, it is not easy for these companies to build their brands in the short term. On Tmall, the reporter found that most of the luggage products with good sales are priced around 100 yuan; while the sales of brand products with mid-to-high-end prices have not increased significantly. Industry insiders said that brand building requires large investments and a long cycle, and it is obviously not easy for a brand to successfully speak out in a short period of time. 【Oxford cloth manufacturer】
Suzhou Textile-Oxford cloth manufacturer: www.wcxfz.com< /p
