I heard that a real estate project opened in Shanghai on the weekend, and people lined up all night long in the middle of the night, and some people came “wrapped in quilts.” I was shocked at the time. Apple fans were queuing up to buy iPhones like this. Do you think they are buying cabbage in the supermarket? ! The reporter went to the “crime scene” property on Monday to check out the property. The scene was deserted and deserted. Could it be that he went to the wrong place? The sales girl said: “We still have properties for sale.” 【Oxford cloth wholesale】
>
The Spring Festival has just passed, and the news of the new real estate “Sunlight” being “sold out” is flying all over the sky. In addition, the stock market is green, and the transactions of listed companies are booming. The dismal annual report has inspired infinite creative inspiration for jokers: “Choose a city to live forever, meet a person who will make you lose your head. Hold A-shares for a lifetime, and pay off mortgages for a lifetime” has become the most beautiful poem; “The annual profits of some listed companies are not enough Buy a house in Beijing, Shanghai and Shenzhen!” also refreshed the screen.
However, the reporter visited several properties for sale and real estate trading centers in Shanghai and found that the real estate market transactions are returning to the fire, and artificial cover-up and reluctance to sell are also The existence has caused the fermentation of hunger marketing and irrational panic. 【600D Oxford cloth】
“Selling a week’s worth of houses in one day”? ——What the salesperson said
The reporter came to an apartment building in Songjiang District, Shanghai, which focuses on finely decorated small apartments. The salesman said that our project was launched just after the Spring Festival. The average price was 33,000 to 34,000 per square meter. When it opened in September last year, it was only 28,000. Thinking about the rapid increase in wages in your pocket, the reporter is also drunk.
And the salesman said, “We sold 27 houses in one day last Saturday. This was our sales volume in a week before the Chinese New Year. .” [Tent Oxford Cloth]
“You have to queue up to see the model house to limit the flow”? ——Made by the developer
Not far from the above-mentioned building, there is a townhouse community that is ready to be launched. The sales volume is small. Brother patted his thigh and said to the reporter, “Oh, you came late and didn’t see it. We only opened the model house for two days on the weekend. As a result, there were so many people viewing the house that we had to limit the number of visitors. We had to queue for half an hour to get in.”
According to this sales statement, “More than 100 units were opened in this issue, and seventy or eighty units have been subscribed in two days.” Reporter After counting the sand tables, there are twenty or thirty townhouses, each with 4 to 6 suites. There are about 1,000 townhouses in this community, but this time the developer only plans to open more than 100 units and is keeping the rest under wraps. “We haven’t decided on the price yet, but a set will cost about 5 million yuan.” [Oxford cloth manufacturer]
“There are so many people on weekends that I can’t even stand”? ——Too scary
Even though it was a working day on Monday afternoon, there were still many people at the Real Estate Trading Center in Minhang District, Shanghai. The gatekeeper said, “You haven’t seen that crowd of people on weekends. , couldn’t stand still, and the team lined up outside the door. ”
But the uncle also said that there are so many people every weekend, “Minhang is so big, with so many houses, there are naturally many people doing business.” , everyone has a holiday on the weekend, and the people who come to line up must be like dumplings. ”
Xiao Xiong, an agent at the trading center, said that after one year, it is very common in this area for houses to increase by one to two hundred thousand. “After one year, the price has increased by 15% to 20%. It’s really crazy. Landlords don’t charge money now and are reluctant to sell, just waiting for the price to increase. ”
“We were also frightened by second-hand houses and were forced to buy new first-hand houses.” said white-collar girl Chen who is also waiting to pay taxes. He said that when he buys a second-hand house, he is completely passive. “The agent and the landlord stand together, just like an auction. If the price jumps every week, we can only buy a new house. ”
Since last weekend was the first weekend of the implementation of the “Notice on Adjusting the Preferential Policies for Deed Tax and Business Tax in Real Estate Transactions”, the deed tax for purchasing a house has 1 % to 2% tax preferential policy, so the people who come to the trading centers in various districts of Shanghai queue up on three levels inside and three outside. [Oxford cloth customization]
Shanghai Housing and Urban-Rural Development Committee speaks outSpreading false informationwill be dealt with seriously
The Shanghai Housing and Urban-Rural Development Committee issued an emergency statement on February 28. After the policy was promulgated, the number of customers in the acceptance hall of the real estate trading center in this city and county increased exponentially. Some intermediaries took the opportunity to encourage residents who did not know the truth to purchase houses in advance. Go through relevant procedures. At the same time, due to the small space, some real estate trading centers have adopted temporary traffic restriction measures. In fact, the trading center can handle it 7 days a week, and real estate agencies that spread false information will be severely dealt with. [600D Waterproof Oxford cloth]
A developer interviewed by the reporter told the truth. Since the bullish expectations for Shanghai housing prices have not changed, Methods of promoting properties such as “small quantities and multiple batches” and holding back on selling properties have appeared repeatedly. Real estate companies will adopt similar hunger marketing methods to create a situation where supply exceeds demand and further drive up housing prices.
Go back to the famous paragraph before, “Forty percent of the annual profits of a listed company will not buy a good house in Beijing, Shanghai, Guangzhou and Shenzhen, but any listed company As long as you sell 1% of your shares, you can buy several houses in Beijing, Shanghai, Guangzhou and Shenzhen.” Although it is a bit exaggerated, it is also a true portrayal. 【Luggage Oxford cloth】
There is no market that only rises but never falls. “When it rises, people call it sweet.” Sweet, when it falls, it is Mrs. Ox.” Developers have used the power of favorable policies to create “panic” home buying and “sales disk” phenomena, which can be instantly converted into actual sales. However, the industry believes that there is a certain degree of panic in the real estate market and that irrational factors are pushing up housing prices and deserve vigilance. According to Xinhua News Agency
Suzhou Oxford cloth manufacturer: www.wcxfz.com
</p
