Since March 2016, the POY market has experienced periodic “turns”, and product prices have increased to a certain extent. This has increased the production costs of DTY products that were relatively profitable before, and squeezed profits. DTY companies generally feel that The pressure builds. (Textile)
Faced with this market situation, some polyester and polyester “leading” companies are implementing Under the premise of a differentiated grand strategy, the strategy to deal with the market has been fine-tuned. In order to make product sales smoother, they reduced inventory and adopted a moderate price reduction strategy, which stimulated sales to a certain extent and achieved certain results.
Of course, stick to the differences There are also some small and medium-sized enterprises that have optimized their business ideas. Although such enterprises are limited in scale, they adhere to the spirit of professionalism and concentration, are good at giving full play to their characteristics, and are always committed to the research and development of differentiated chemical fiber products. They focus on developing several distinctive types of differentiated products through R&D and innovation in certain market segments. products, thus winning market and customer recognition. (Luggage Oxford cloth)
However, for more small and medium-sized enterprises, their funds, R&D capabilities, team configuration and other strengths are relatively limited, and the quantity and quality of innovative chemical fiber products they can develop are relatively limited. . Even if there are some differentiated products, they are mainly “following the trend”, and their pricing needs to follow the quotations of large companies.
Small and medium-sized enterprises more The biggest difficulty is that although their production capacity and output are relatively limited, once the inventory increases to a certain extent, the financial pressure will increase sharply. Therefore, how to reduce inventory, speed up the flow of products and funds, and at the same time, make the machines in the workshop run at full capacity as much as possible and control production costs within a certain range are currently very important for small and medium-sized enterprises. (Tent Oxford cloth)
Due to their comprehensive advantages in business philosophy, customer resources, R&D and financial strength, marketing, etc., most “leading” companies can “see the moonlight”, while for many small and medium-sized enterprises For enterprises, this undoubtedly poses a big challenge.
So, while improving The innovation ability of products and marketing models, focusing on professional counterpart marketing, and focusing on the development and promotion of differentiated and functional products have become the consensus of chemical fiber companies at this stage to improve their competitiveness and win the market and the future. However, in a sense, for For small and medium-sized enterprises with limited strength, if they want to truly implement their innovation strategy, they must act within their capabilities. (Pram Oxford cloth)
Suzhou functional fabric-Oxford cloth manufacturer: www.wcxfz.com
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