The General Office of the State Council recently issued the “Opinions of the General Office of the State Council on In-depth Implementation of the “Internet + Circulation” Action Plan” (hereinafter referred to as the “Opinions”). The opinions made specific arrangements for the “Internet + Circulation” action plan from 12 aspects, which will strengthen the integration of the Internet and circulation and trigger a new round of revolution in the circulation industry. [Oxford cloth]
The circulation field is one of the fields with the earliest contact with the Internet, the deepest integration, and the most obvious results. The Internet has greatly reduced the links in circulation, making it possible for production to directly connect with consumption; the Internet has changed the working hours and circulation radius of circulation, making consumption anytime and anywhere the norm; the Internet has also improved circulation efficiency, reduced circulation costs, and changed the circulation market pattern.
Although the Internet has triggered a new round of circulation revolution, the integration and development of the two is not smooth, and it also faces a series of problems, including information base There are “hard bottlenecks” such as the need to strengthen facility construction, lagging “last mile” logistics, and imperfect cold chain warehousing and distribution systems, as well as “soft constraints” such as imperfect business integrity and frequent counterfeiting and infringements.
The opinions put forward seven major measures, covering the following contents: accelerating the transformation and upgrading of circulation, supporting enterprises’ omni-channel operations, vigorously developing experiential consumption, Enhance the influence of traditional brands such as time-honored brands and promote innovative business models in the commodity trading market; promote innovative development of circulation, encourage the development of new models of the sharing economy, and support the development of new models of the collaborative economy; increase investment in circulation infrastructure and promote the construction of smart logistics and cold chain logistics , promote the coordinated development of e-commerce and logistics and express delivery, while increasing investment in rural broadband construction, accelerating the process of speed increase and fee reduction; encourage the construction of experiential smart business districts that integrate online and offline development, and expand new products, new technologies, and new services for smart consumption; Vigorously develop green circulation and consumption and promote the innovation of the “Internet + Recycling” model; further promote rural e-commerce and guide e-commerce enterprises to expand the rural consumer market; vigorously develop community e-commerce, improve the “one-stop” convenient service consumption function, and increase stores Quantity, improving residents’ convenience and quality of life. [210D Oxford cloth]
Nie Linhai, deputy director of the Department of E-Commerce of the Ministry of Commerce, said that the tasks of the seven major measures proposed in the opinions are based on problems It is a targeted and goal-oriented prospect plan that is both based on the present and benefits the long-term. It not only emphasizes the decisive role of the market in resource allocation, but also reflects the guiding and regulatory role of the government.
Taking improving supply chain management and control capabilities as an example, he pointed out that the core issue in the transformation of physical business is to return to the essence of business, from venue operations to Commodity management changes. The solution is to encourage department stores and other retail formats to actively develop the “buyer system” and increase the proportion of self-operated and independent brands.
The opinions propose the development of smart circulation and smart consumption. Hong Tao, director of the Institute of Business Economics at Beijing Technology and Business University, believes that circulation connects production on one end and consumption on the other. Therefore, smart circulation and smart consumption need to develop collaboratively. Smart circulation can not only improve circulation efficiency, but also promote intelligent production and consumption.
In addition to the seven major tasks, the opinions also proposed five major safeguard measures, including accelerating the improvement of the circulation guarantee system, giving full play to the guiding and driving role of fiscal funds; strengthening The ability to support public services in the circulation field; improve the system of circulation regulations and standards; create a fair competition environment for honest operations.
Hong Tao believes that the real economy needs to be transformed and upgraded, and e-commerce is also facing transformation. The current low-price, disorderly competition and lack of integrity among some e-commerce companies pose challenges to e-commerce upgrades. It is recommended to strengthen the construction of traceability systems and introduce laws, regulations and standard systems in the field of e-commerce as soon as possible to create a good business environment through technical and legal means. [Textile]
He said that another major feature of the opinion is that it clarifies the specific departments responsible, reflecting the collaboration between different departments Development, through institutional guarantees and division of labor and cooperation between departments, will help the opinions to be better implemented.
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