Currently, there are too many infant milk powder formulas in my country. In pursuit of innovation and differentiation, companies may modify formulas in violation of science or lack rigorous demonstration, which poses a threat to product quality. [Oxford cloth]
The much-anticipated “Infant and Young Children Formula Milk Powder Product Formula Registration Management Measures” will be announced on the 8th and will be It will be implemented on October 1 this year. The “Measures” clarify that the product formulas of infant formula milk powder produced, sold and imported in my country are subject to registration management, and the qualifications of applicants are limited. This means that my country’s formula management of infant milk powder has risen to the level of drug supervision.
At present, my country’s infant milk powder formulas are too many and too excessive, and the formulas are randomly formulated and replaced frequently. Problems such as formulas are very prominent. According to statistics, 103 infant formula milk powder manufacturers currently have a total of 2,000 formulas. Different formula milk powders from the same company may only have minor differences in the content of certain ingredients, which not only fails to enrich the market variety, but also confuses consumers.
Excessive formulas are not good for consumers, but they are good for manufacturing companies. Because the price of a milk powder increases directly, it is easy to have an impact on consumer psychology. But the launch of “new products” is different, and the prices are not comparable. [600D Oxford cloth]
In addition, this also allows companies to keep up with consumers’ focus and continue to “transform” milk powder. When consumers are worried about product quality, they focus on the quality brand; when they pay attention to nutritional ingredients, special emphasis is placed on the role of certain nutritional ingredients. As a result, many “concept milks” have emerged, some claiming to “benefit the brain” and some claiming to “enhance immunity.” Although milk powder formulas are constantly being renovated, most of them are slightly modified from the old formulas.
Too many formulas not only make it easy for consumers to not know how to choose, but also pose a threat to product quality. In order to pursue innovation and differentiation, dairy companies may modify formulas in violation of scientific principles. Although it is claimed that a new ingredient has a special function, it often lacks rigorous demonstration, let alone review and control. It can be said that this kind of practice is a kind of “fooling” to consumers.
After the formula registration system is implemented, new formulas are no longer allowed to be launched at will. Not only must they be approved, but the number of formulas of the enterprise must also be strictly limited. It is also required to provide reasons for launching the formula, and its claimed product advantages must be confirmed by relevant departments. As a result, companies must launch new products carefully, and the safety of milk powder and consumer rights will be better protected.
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