The recent high temperature weather has caused many weaving factories to start taking holidays, and the high temperature lasts for a long time. Factories also took a two-week long holiday due to high gray fabric inventory. However, some manufacturers still insist on operating on hot days and are producing at 100% operating rate. What is going on?
According to the person in charge of the manufacturer, there are currently many orders on hand, but the factory only has about a hundred machines, and the delivery time is very tight, so it must be rushed. Even if the machines are fully operational, production will continue until at least the end of September.
The current off-season continues, but why is this manufacturer so popular in orders? What secret does it rely on? It turns out that recently a diamond silk pongee fabric has been particularly popular in sales and is loved by merchants in Jiangsu and Zhejiang. According to the manufacturer, this fabric was a new product that was developed last year. However, due to the epidemic last year, it was not successfully launched. Instead, this year, it has been favored by many customers.
The uniqueness of this fabric is that it is woven from diamond silk. Diamond wire belongs to the FDY series, a kind of shiny flat wire, but its gloss is brighter and more lustrous than regular FDY, so it is called diamond wire. After dyeing and finishing, the fabric surface shows a diamond-like bright luster, has good refraction and flash effects, and is used to make a new fashionable fabric for down jackets.
It is understood that this diamond silk pongee has been selling well since July, with about 800,000 meters sold so far. Although this number may seem small, in fact it is a new product and is different from ordinary gray cloth. Currently, there are only two or three manufacturers producing it, and the total number of production machines is not large, so the output is not large. But orders kept coming in, but the output was low and the delivery time was tight.
Diamond silk pongee is starting to sell like hotcakes. Does this mean that the off-season is getting better and the market is about to start in the second half of the year? In fact, no. Although there are indeed several products on the market that are relatively hot-selling, their “hot-selling” degree is also determined by comparison with other products. In other words, it is only slightly outstanding in the off-season. At present, the off-season market is still continuing, coupled with the high temperature holiday market, orders are still insufficient.
Recently, weaving companies have faced power cuts, high temperatures, and insufficient downstream orders. The operating rate has dropped again, and the overall market demand is average. According to data monitoring from Silkdu.com, the operating rate of water-jet and air-jet looms in Shengze area was 59.5%, a decrease of 1.5% from last week. The operating rates of Haining warp knitting, Xiaoshao circular knitting machines, Changxing waterjet and other places have also been at a low level for a long time, only 30-40%. The comprehensive operating rate of chemical fiber weaving in Jiangsu and Zhejiang was 46.9%, down 0.5% from last week.
Many of the orders that have been placed one after another are in the preparation stage and are not substantive orders. The manufacturer revealed that since July, traders have been stocking up, but the quantity is not large, and this diamond silk pongee is also stocking up. Traders predict that the down jacket market will become a hot commodity in the second half of the year, so the current circulation Sexuality is relatively large. However, it is worth noting that July in previous years was the most prominent stage of the off-season, and traders would not stock up. Therefore, it is obvious that the stocking market for the second half of this year is ahead of schedule. The reason for the advance is also obvious. Due to the impact of the epidemic in the first half of the year, the entire industry is in a serious shortage of orders, and corporate sales are lagging behind. In order to make up for the full year’s turnover, the second half of the year is the only hope. In order to make the traditional peak season “Golden Nine and Silver Ten” arrive as scheduled, traders have made preparations in advance. However, we need to be vigilant as to whether this approach will lead to the market being overdrawn in advance.
Editorial
The epidemic in some parts of the country has led to the cancellation or postponement of some planned foreign trade orders, making already sporadic orders even more scarce. In the near future, it is difficult to reduce the inventory of gray fabrics, and the number of new orders reported by downstream is weak. The market shows no signs of starting and has only slightly improved locally. However, the domestic epidemic is under rapid control, and the “Golden Nine” may still arrive as scheduled.
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