September is almost over. Although the traditional peak season has brought some orders, it has not brought enthusiasm to the printing and dyeing market. The operating rate of printing and dyeing companies has increased to 6 The bottleneck is reached around this time.
The downturn in the market is certainly a factor, but another very important reason is the “backstab” of digital printing.
100yuan/m, 10m/ hours
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3yuan/m, 400m/ hours
When digital printing first entered the Chinese market in 2012, it was still a new thing. At that time, the price of proofing was as high as 100yuan/ meters, and the price of finished products also exceeded 30yuan/m.
Of course, the digital printing machines at that time were relatively unreliable. After all, it was a new thing. Textile people only had a basic impression of digital printing. They imagined the principles of digital printing based on the printer, and most of them saw something new. , there are only a few who are really willing to try.
At that time, the printing speed of digital printing machines was unsatisfactory. It could only reach 10 meters/ hours. Make an order for 10,000 meters, even if the machine makes it smoke, it won’t be able to make it.
However, with the development now, the production capacity of a single digital printing machine has been close to 400 meters / hours. It is easier to print a few The repetitive patterns can even exceed 700 meters/ hours.
The speed has gone up and the price has come down. After these years of development, the general price of digital printing has been close to that of traditional water printing, only 3yuan/ meters, some In order to attract customers, companies can even quote as much as 2 yuan, compared with 2012 year100 Yuan/ rice is really like the sky and the earth.
From 5 to 500,000, the investment threshold has increased significantly
Since the market just emerged 10 years ago, the digital printing market has begun to grow at an exponential rate. Because its investment amount, site requirements and technical requirements are lower than traditional printing, it is more suitable for starting a business. Many digital printing owners often rent a small space and add a few machines to start work. In 15 and 16 years, it only costs to purchase the cheapest digital printing machine 5, 6 Ten thousand, many bosses spend hundreds of thousands to buy ten machines and start production, and the production capacity grows rapidly. .
From the beginning, the biggest bottleneck restricting the development of digital printing has been the printing speed, which has put forward high requirements for the technological upgrading of the machine. Similar to Moore’s Law in the semiconductor industry, every 3 The performance doubles every year. The old machine is not unusable, but it is far less competitive than the new machine.
At this stage, the price of an industrial digital printing machine with relatively strong production capacity is as high as four to five million yuan, and even an economical one with a lower productivity costs 10-20 ten thousand yuan. . If you still want to open a more competitive digital printing factory now, you will need to invest at least two to three million in equipment alone. The threshold is already much higher.
3100 million meters and30100 million meters, traditional printing suffered a “backstab”
By 2022, the annual digital printing production capacity in Shengze area has been close to 3 billion meters, and it is still growing rapidly. This The production capacity has already had a huge impact on the local traditional printing production capacity of nearly 3 billion meters per year.
The bigger impact is on price. The price of digital printing, which is less than 3 yuan, is already comparable to traditional printing. The popular trend in the market now is small batches and multiple batches. Traditional printing requires sunk costs of plate making. If the quantity is small, sometimes there is a small tank fee. In calculation, it is not as cheap as digital printing, because the printing quantity is small. The speed advantage of traditional printing is no longer reflected.
andIn terms of environmental protection issues that have attracted much attention in recent years, digital printing also has huge advantages over traditional printing.
With the advancement of technology, digital printing continues to improve in terms of color fastness, versatility, speed, etc., while traditional printing has fallen into a bottleneck after years of development, which is a bit like the difference between new energy vehicles and traditional oil vehicles.
Fabric companies don’t care how the final product comes out, as long as they make qualified products within the specified time, of course whichever one is cheaper will be used.
Under the epidemic, life for textile workers is not easy. Many printing and dyeing companies are operating at a loss. We have also heard the news that many original and old dyeing factories have closed or sold their factories. Traditional printing and dyeing production capacity has actually decreased instead of increasing. However, the production capacity of digital printing is still growing, but due to serious involution in the market, prices are not rising.
Some leading companies in the traditional printing and dyeing industry have begun to invest heavily in digital printing. It is foreseeable that once the market improves, the digital printing industry will recover faster than traditional printing.
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