Double Eleven is like a strong wind,
Sweep away all the money in your and my pockets in an instant,
I just want to ask you something right now,
How are your hands?
…
According to official data, within 4 hours of the start of Tmall’s Double 11 pre-sales, the first-day transaction volume of more than 100 clothing brand stores increased by more than 500%.
Many brands in the apparel industry have achieved significant growth, and men’s clothing has become a dark horse. Among them, GAP men’s pre-sale sales in the first hour increased by more than 200% year-on-year, and some new YEEZYGAP Balenciaga collaboration products were sold out within an hour of being launched on Tmall.
The first round of pre-sales on Double Eleven has achieved remarkable results, and clothing sales are generally growing rapidly! This good news is a great news for textile companies. It not only means that the demand for clothing will begin to grow in the second half of the year, but also means that there will be a wave of replenishment orders in the later period.
Double Eleven pre-sale has begun, such orders in the textile market have been basically completed, and the order volume of the entire market has dropped sharply in an instant. The accelerated sales of gray fabrics in the market after the National Day decreased rapidly at the end of October and early November. Gray fabrics were unsalable and sold out again. Many weaving factories returned to the stage of accumulated inventory, and some dyeing factories also returned to a state of insufficient order quantity.
The atmosphere for accepting orders downstream is gradually weakening
These all illustrate the importance of Double Eleven clothing orders to our textile market. It can even be said that Double Eleven orders have supported a peak season this year. However, the current downstream weaving market has revealed a signal that the market in the second half of the year will end early, and the market has returned to dullness.
Starting from the second half of the year, the speed of downstream orders has gradually slowed down, the delivery of gray fabrics has been slow, and the printing and dyeing factories have been in a slightly relaxed production state, which has frustrated the production enthusiasm of the weaving factories, so the weaving and printing and dyeing operation rates have dropped. According to data monitoring statistics from Silkdu.com, the current operating rate of water-jet and air-jet looms in Shengze is 68.8%, a decrease of 1.3% from the beginning of this month; the operating rate of printing and dyeing is 60.4%, a decrease of 0.9% from the beginning of this month. Although the decline is not significant, a downward trend has begun.
A person in charge of a weaving factory that produces elastic fabrics said: “Business in the market has been a lot slower recently. Before, we could move 1-2 trailers a day, but now we only move 1 trailer every few days. Now that the inventory is gradually rising, cash sales have begun again. , cash is king!”
Double Eleven pre-sale results boost confidence
Although the current market has indeed declined, after this Double Eleven sale, the inventory of clothing companies has been more or less relieved. This year, clothing companies have been shrouded in the cloud of the epidemic, and this Double Eleven It shows the strong consumption power of the people, which also increases the confidence of service companies, and the companies may gain the impetus to produce new orders in the spring and summer of next year.
Down jackets and cotton-padded jackets in warehouses cannot be sold, which has also led to financial constraints for clothing companies, which has reduced demand for downstream down fabrics and even been unable to pay the balance. What is left to downstream fabric companies are down jackets and cotton-padded jackets to pay off debts. However, the expectation of a cold winter this year is relatively strong, and the discounts on clothing are very strong, so people will buy one or two pieces to prepare for emergencies. This can also be seen from the data of this Double Eleven.
According to the past rules of the textile market, after “Double Eleven”, preparations for Double Eleven are usually started, as well as layout for next year’s spring and summer. Some clothing factories now say that there will be a wave of new products before Double 12, and they are already making arrangements. Traders also said that generally Double 12 is a replica of Double 11, and they will based on the sales of Double 11, Make some preparations.
Generally speaking, after the Chinese New Year or even before the Chinese New Year, clothing stores will launch spring clothing. Calculating the time, there are only about 3 months of production time left from now, and the production of the fabrics must be completed before the Spring Festival. It will also take time to deliver it to the garment factory for processing. In fact, now is a good time to start laying out spring and summer fabrics. .
Editorial
In addition, this year’s foreign trade market has an obvious demand growth trend compared with the domestic market. In addition, the “Christmas season” is about to begin abroad, which will also promote the demand of the entire textile industry and increase the confidence of textile and garment enterprises to a certain extent. Therefore, overall, the market still has expectations in the short term.
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