Fabric Products,Fabric Information,Fabric Factories,Fabric Suppliers Fabric News Textile companies that are struggling with old customers: How can there be new customers now? They are all new customers at the exhibition. If you think there are too few, I think there are too few!

Textile companies that are struggling with old customers: How can there be new customers now? They are all new customers at the exhibition. If you think there are too few, I think there are too few!



Recently, Boss Bu encountered a very troublesome problem. Old customers placed fewer and fewer orders, but he lacked channels to obtain new customers. He could only try his best to maintain old customers. Some …

Recently, Boss Bu encountered a very troublesome problem. Old customers placed fewer and fewer orders, but he lacked channels to obtain new customers. He could only try his best to maintain old customers. Some old customers also took advantage of this. By lowering the price, the profit of the order will eventually become thinner and thinner, but there is nothing that can be done about it, and the textile companies are also helpless about this.

There is demand but lack of channels

Although the digital economy is developing in full swing, textile fabrics are an industry that pays great attention to “feeling” after all. The needs of clothing companies and the inspiration of designers often make it impossible to feel the highlights of a fabric without seeing the actual product. You have to touch it to know.

Lighting, angle, force, pulling, etc. will all affect the characteristics of fabrics, so exhibitions have always been a very important platform for fabric companies to connect with clothing companies, designers, etc.

In previous years, the Shanghai Exhibition and the Shenzhen Exhibition were one of the largest platforms for textile companies to find new customers, but this year they have been cancelled, and the largest channel for acquiring new customers is gone.

Everyone knows about this year’s market situation. Due to the world economic environment, the overall market demand has dropped a lot; on the other hand, due to the impact of the epidemic, energy crisis and other situations in Europe, the costs of a large number of local textile companies have soared. Many can no longer survive under such high costs.

Europe’s textile production capacity has always been the one with the highest added value, and China has been coveting it for a long time. In addition, in recent years, China has begun to pay attention to internal circulation and promote supply-side reforms. The market for some high-end products in terms of domestic demand is also growing. Therefore, the high-end demand of China’s textile industry is actually growing.

The “two-way rush” of exhibitors and merchants

At the Shengze Textile Expo that just ended a few days ago this year, the editor found that the fabric manufacturing level of the exhibitors was already very high, and the products they could produce could fully meet the needs of some high-end brands, such as environmental protection and fashion. The concept is getting more and more slippery. The editor also interviewed the heads of several companies before and during the exhibition. They told me honestly that they were all forced by the domestic environment. There were too many people making low-end products, and they just followed the trend like before. The product routines are becoming increasingly unworkable. We can only desperately make the products more distinctive and establish certain technical advantages. Otherwise, we will fall into involution every minute and the products will not be able to sell at a high price. However, this has also allowed a number of companies with strong technical capabilities to emerge in the market.

On the one hand, there is demand in Europe and the United States, and the domestic mid-to-high-end market is also expanding. On the other hand, China, whose textile industry has been involution, is also capable of meeting these demands. Isn’t it a coincidence?

However, the market situation this year is not going well. The capital chains of many textile companies have become tense, and their ability to resist risks is much lower. Almost all upstream and downstream textile industries have adopted conservative strategies. In the past, failing an order might only mean a period of heartache and loss of some money, but now it may directly put the company into a crisis of bankruptcy. Although new customers are very good, after all, they are not as knowledgeable as old customers, and the risks are uncontrollable. It’s not enough to just find the product on the market. It’s best to communicate directly with the person in charge and go to the factory to have a look. Therefore, exhibitions are indeed one of the best ways.

In the process of communicating with exhibitors and visiting customers at Shengze Exhibition, the word that impressed me the most was “I’ve been holding it in for a long time.” Exhibitors generally said that I have developed so many new products in the past two years, but only some old customers know about it, and new customers do not have such a channel to know about it. The same goes for the customers visiting the exhibition. Almost all the customers who come to the exhibition are looking for new fabrics. Textile products are being updated at a very fast pace. Every new product on the market is flashy. At first glance, they are new technologies and can only be done by old suppliers. It’s okay, but those who can’t do it can only watch the orders fly away.

On the one hand, there is demand and on the other hand, there is a rush to sell goods. It can be said to be a “two-way rush”.

Editor’s note: The communication and connection between demand and supply is very important, especially in this year’s economic environment, where both upstream and downstream have sufficient motivation to “expand abroad.” However, it is difficult to obtain new customers under the current situation. If there are similar opportunities, textile companies will flock to them more than in previous years.
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This article is from the Internet, does not represent Composite Fabric,bonded Fabric,Lamination Fabric position, reproduced please specify the source.https://www.tradetextile.com/archives/19305

Author: clsrich

 
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