Do you still remember the meltblown fabrics and non-woven fabrics that were “hard to find” in the first half of the year? What is their situation now?
Melt-blown fabrics, non-woven fabrics and other epidemic prevention supplies are no longer popular !
According to some manufacturers, masks and anti-epidemic fabrics are no longer fragrant. A manufacturer that has a meltblown cloth machine said: “We installed the machine in April, and there were a lot of orders at that time. In June and July, the domestic demand for masks began to decrease, and more and more manufacturers switched to this industry. The corresponding demand for melt-blown cloth has also decreased. Now we have not received orders for melt-blown cloth for a long time.”
Now with the increase of melt-blown cloth Production capacity has exploded, the price of meltblown cloth has also dropped significantly, and profit margins have shrunk severely. “The cost of 1 ton of meltblown cloth is about 28,000 yuan/ton. The highest market price once reached 500,000 yuan/ton. Now it can only be sold for 30,000 yuan/ton. The gross profit margin is only about 7%, which is basically unprofitable. “A professional revealed.
Because of the epidemic, meltblown fabrics, non-woven fabrics, and masks have become popular, but after the carnival, they are all covered in chicken feathers. At present, many companies that have changed production have mostly returned to their own industries. Nowadays, the epidemic prevention supplies industry Supply already exceeds demand and we have entered an era of meager profits. The decline in anti-epidemic supplies has once again alerted the textile market: the cycle from production shortage to overcapacity is getting shorter and shorter!
The cycle from product shortage to surplus is getting shorter and shorter!
About the first half of 2019, looms from other places were put into production crazily, and the textile market officially entered a situation of “oversupply”. From that time on, the editor It is clearly felt that the shortage of hot-selling fabrics is getting shorter and shorter. In the second half of 2019, T400 and T800 were hot-selling, but this wave of popularity only lasted for one or two months. This year, the hot-selling cycle is Even shorter! There are market reasons and the company’s own reasons for this.
1. Decreased consumer demand for clothing
This year is a special year. Due to the epidemic, export orders have basically stagnated, so domestic sales have become the “life-saving straw” of the textile market, but We also know that the domestic market has long been in a situation where there are too many people but too little food, and now foreign traders are also coming to take a share of the pie, which has led to even fewer orders. Judging from the data monitored by China Silk City Network, the inventory of water spray and air jet manufacturers in Jiangsu and Zhejiang is about 44 days.
At the same time, consumer demand and Their capabilities have been reduced. Judging from relevant data, the total retail sales of clothing, shoes and hats this year has been significantly less than last year. Due to the epidemic, wage levels in all walks of life have inevitably dropped. When work has not resumed, many low- and middle-income workers Since people have no savings and are unable to repay their mortgages, car loans, etc., they will presumably start making corresponding savings after returning to work. As clothing is a non-necessity, they will first reduce their purchases of clothing. A female worker in a textile factory said: “This year’s salary has been reduced a lot compared to last year. I used to buy 1-2 pieces of clothes every month, but this year I am wearing last year’s old clothes.”
There are also some people with considerable income. People will also bear the brunt of spending their funds on buying houses, which will also reduce the circulation of funds in the clothing market. These reasons have led to a decrease in the proportion of people spending on clothing, shoes and hats.
2. Enterprises have strong imitation capabilities and prominent overcapacity
When a certain hot-selling product mentioned above came out, it quickly became inventory and no one cared about it. One of the important reasons is that the imitation ability of the manufacturer is now very strong. When a hot-selling variety comes out, other manufacturers hear about it and start researching and analyzing its ingredients. After that, it began to be put into production, which also caused the production capacity of such hot-selling fabrics to increase in a very short period of time, and it became no longer popular, and profits also plummeted.
Take the hot-selling imitation acetic acid some time ago. It was about 5 yuan at its best, but now it is less than 4 yuan. When it first came out, there might only be one or two companies doing it, but now the information circulation speed is very fast. , everyone heard that a certain fabric sells well and has high profits, so with a rush, the reduced market demand was filled up at once, so that there was a situation of slow sales and high inventory. Therefore, when some companies are now asked whether they have hot-selling products recently, many companies are tight-lipped because they are afraid that following the trend and imitating too quickly will make their advantages disappear.
Maybe at this time, you will have such a question, why not develop and produce it yourself, but choose to follow the trend and imitate it? First of all, developing a new product requires a lot of energy and money. It is possible that the product is eventually developed but not recognized by the market, which is a waste of time. By imitating hot-selling fabrics, you not only don’t have to spend a lot of time on research and development, but you can at least get orders for related fabrics in a short time.��, make a small profit.
Editor’s Note
Based on the above factors, the textile market will be in a short period of time. , overcapacity will be the norm. If you go to the market and take a look, basically every manufacturer’s inventory is very high, close to a three-month high. Demand has not improved significantly, and it is indeed very difficult to digest such a large amount of inventory. Therefore, next, manufacturers must properly control inventory production and be aware of the dangers that excessive inventory may bring!
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