The Ministry of Industry and Information Technology plans to introduce new policies to promote the “branding” of textile companies
State support policies for the textile industry never seem to stop.
As of August 1, I hope that the new textile export tax rebate policy can be implemented in the long term. Obviously, this may bring short-term benefits to some export companies, but fundamental pressures, such as appreciation expectations, increases in costs and capital, continue to affect the company. According to new data released by the General Administration of Customs, China’s textile and apparel exports totaled US$10.36 billion in the first seven months of this year, a year-on-year increase of 7.67%. Export growth continued to show signs of slowing last year.
On the 21st, reporters learned through authorized channels that the Consumer Goods Department of the Ministry of Industry and Information Technology is preparing to introduce relevant support policies to guide the construction of clothing brands.
Fan Min, former director of the Industrial Management Division of the National Textile Industry Office and current chief analyst of China Textile Network, said in an interview with this reporter that brand and channel are two important indicators. Industrial improvements in the textile industry. Proposing policy support and guiding the construction of clothing brands is actually to solve the mid- to long-term industrialization process of the textile and clothing industry.
The New Deal is brewing in Taiwan##; On August 1, export tax rebates for most textiles and clothing were officially increased. Since the end of July, the RMB exchange rate against the US dollar has been rare for 10 consecutive working days. He officially inaugurated the country’s efforts to ease the difficulties faced by the textile industry.
According to sources close to the licensing department, the development of textile and apparel companies has been affected in recent years. Macroeconomic factors such as macroeconomic control and RMB appreciation have reduced the enthusiasm for manufacturing investment. Under pressure, many manufacturing entrepreneurs invest in real estate, stocks and other industries. If government supervision and macroeconomic control are adjusted again, and the deposit reserve index and loan interest rates rise again, many textile and garment companies will have more difficult days, because this will still inhibit the company’s reinvestment.
According to the current situation, policy adjustments cannot solve “substantial” problems, and drastic reforms are even more unrealistic. Therefore, the best way for clothing companies to get rid of the current situation is to continue to adhere to the industrial structure and take the road of “branding”. However, depending on the strength of textile and garment enterprises, there are still some difficulties in completing brand building. Given these factors, the government will provide assistance and guidance.
Textile.com editor-in-chief Wang Qianjin said that the main competition in the domestic clothing industry lies in the competition between brands and sales channels.
Fan Min told reporters that at present, decision-making levels have realized the importance of brands and channels. As two important indicators of industrial improvement, branding has become a top priority. Many companies now have a certain understanding of brands, but still don’t know what to do, which requires the relevant national departments to position themselves correctly. For example, provide some political support to independent brand companies, fully relax credit policies, etc. I think these policies will be rolled out in the second half of this year.
The entire #nbsp brand is missing;
Although it has been on the road of branding for ten years, currently China’s commercial processing companies do have their own brands, and there are very few in the world.
At present, the construction of Chinese clothing brands is still in its infancy, with many low-end brands and lack of brand capabilities. Wang Qianjin told reporters that the polarization of brand clothing and the price of non-brand clothing have a very clear indicator direction in the market. For example, since 2007, the clothing product price index of large retail enterprises has remained above 100, with a high of 142. The index represents mid- to high-end clothing, while the index clothing price in the consumer price index mainly represents mass consumption, while consumption continues to decline .
The deviation between the two indicators reflects that as per capita income increases, the consumption of high-end goods gradually increases and the demand for cheaper goods declines. This trend is accelerating amid China’s rapid economic development and urbanization. This process will continue.
Septwolves and Annunciation Bird are the first companies in China to embark on the road of branding. In 2007, after the prices of clothing products of the two companies increased by 10% to 15%, sales still maintained a rapid growth momentum, which also showed that clothing companies with independent brands and sales channels have greater room for development.
For textile companies that are still in the “cold winter”, they are increasingly relying on labor-intensive industries to support their development. An urgent task for the current textile industry is to improve the technical content of products, increase the added value of products, strive for quality, and build “brands.”
Expert Reference Brand Strategy
In the textile industry, there is a popular saying: “Today, we will not actively adjust the industrial structure, and the industrial structure will adjust us tomorrow.” The fundamental way out for sustainable development is to focus on improving “technical contribution rate” and “brand contribution” Rate”. Fan Min pointed out that judging from the pace of industrial structural adjustment, the transformation period of the textile and garment industry should last 5 to 10 years. Starting from 2005, the RMB began to appreciate, and the transition during this period was divided into passive preparations. period, winter survival and long-term adaptation. Among them, 2008 and 2009 were difficult winters, which were difficult times for textile and garment enterprises. In 2010, the textile industry will experience winterTransition period.
So how can textile companies survive this difficult period and establish their own advantages in market competition?
Zhang Xueying, deputy director of the Economic Forecasting Department of the National Information Center, said in an interview that the most important thing for textile companies is to cultivate their own brands. With the scale, grade and continuous development, profitability will become higher and higher.
Xing Houyuan, director of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, further pointed out that if textile companies want to take the road of branding and enhance the high added value of their products, they must first extend the industrial chain and increase investment in research and development. It should have its own higher positioning and design capabilities in terms of fabrics, style design, etc., and create its own brand. At the same time, companies must segment domestic target markets. Create your own brand in specific fields and capture the domestic market first. No country in the world has a huge market of more than one billion people like China.
In fact, China does not have many technical obstacles in creating brands, as can be seen from the OEM production of major international brand-name products. Moreover, China’s textile enterprises have a large number of enterprises, strong export capabilities and large overall scale. Therefore, it is not a problem for China’s textile industry to win a bowl of porridge in future international market competition.
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