“Shaping Xiang Embroidery” had an output value of 250 million yuan last year and was awarded the Hunan Province Geographical Indication Product Protection Demonstration Zone
With the blessing of the “Hunan Province Geographical Indication Products” gold medal, Shaping Xiangxiu Town in Kaifu District is expected to become popular! On the 15th, the reporter learned from the Kaifu District Market Supervision Bureau that at the recently held Hunan Province Geographic Indications At the on-site construction meeting of the trademark product protection demonstration zone, the “Shaping Xiang Embroidery” Hunan Province Geographical Indication Product Protection Demonstration Zone was awarded the license.
Shaping Hunan Embroidery Town has a distinctive industrial form, and the Hunan embroidery industry is its leading industry. The industrialized operation of Hunan embroidery was formed in the late Qing Dynasty. Today, the annual output value of Shaping Xiang Embroidery Town exceeds 200 million yuan, accounting for more than half of the total output value of the Hunan embroidery industry, with about 5,000 employees. In recent years, about 250,000 people have come to Shaping Street in Kaifu District for tourism and study.
The unique Hunan style “embroidery” comes out of the circle, and the needle-point ballet shines in Fucheng. In recent years, Kaifu District has taken the construction of geographical indication product protection demonstration zones as a starting point to further promote the integrated development of geographical indications and Hunan embroidery industry, historical and cultural inheritance, and rural revitalization, cultivate new momentum for regional economic development, and carefully createIntellectual PropertyKaifu brand has been awarded the honors of National Intellectual Property Strong District Construction Pilot Area, Hunan Province Strong Intellectual Property Construction District, Hunan Province Geographical Indication Product Protection Demonstration Area, etc., and has been successfully selected for national trademark brand construction. outstanding case. At present, “Shaping Xiang Embroidery” has a total of 23 companies approved and licensed to use special signs of geographical indications; the output value will reach 250 million yuan in 2022. It has become an important industry that promotes Kaifu’s economic development, and is also an important industry for increasing residents’ income and solvingEmploymentan important channel.
Kaifu District will further intensify the construction of the Shaping Hunan Embroidery Geographical Indication Product Protection Demonstration Zone, continue to enhance the brand effect of the “Shaping Hunan Embroidery” geographical indication product, polish the “golden signboard” of the “Shaping Hunan Embroidery” geographical indication, and help Shaping Hunan embroidery has changed from a “work” to a “product” and has become a “high-quality product” that inherits culture and is popular in the market, constantly radiating vigorous vitality and vitality.
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