2023 China Fiber Fashion Trend Matchmaking and Exchange Event Enters Qianjin Denim and Shirt Lao Luo
On the afternoon of May 8, the new season of “Fiber Road – 2023 China FiberFashion Trends Docking and Exchange Activity” entered Guangdong AdvanceDenim Co., Ltd., Douyine-commerce head anchor – Shirt Lao Luo. The China Fiber Fashion Trends Group uses innovative fibers as the “media” and meeting demand as the “key”, and conducts face-to-face communication and discussion with brand companies. The event was co-organized by the China Chemical Fiber Industry Association, ChinaTextile Industry Federation Media Center and Huafeng Chemical Co., Ltd.
Fiber end: high value and ecological
After more than ten years of continuous research and release, along with the continuous guidance of chemical fiber companies to improve product supply and guide companies to produce better fiber products that are more adaptable to market demand and meet consumer needs, China’s fiber fashion trends have become a driving force An authoritative platform for China’s fiber brand building, research and development of brand products, and enhancement of fiber brand and corporate brand influence. Over the past ten years, more than 600 companies have participated in reporting China’s fiber trends, covering nearly 1,000 fiber products, of which more than 300 good fiber products have been promoted and displayed on this platform.
Wang Yongsheng, deputy director of the Marketing Department of China Chemical Fiber Industry Association, and Yang Tao, project manager, gave a detailed interpretation of the theme chapters and released products of Tongkun·China Fiber Fashion Trends 2023/2024. For example, high-quality solution-dyed polyamide 6 fiber adopts in-situ polymerization solution coloring technology, which firmly connects dye molecules with macromolecular chains, resulting in less color difference and more flexibility and durability; collagen-modified regenerated cellulose fiber adopts Cow hide scraps are used as raw materials, waste resources are recycled and reused, and they contain a variety of amino acids to achieve high-value development; bio-based polyamide 510 fiber uses 100% bio-based (pentamethylene diamine, sebacic acid) raw materials to construct new bio-based polyamide Fiber, its products are anti-wrinkle, easy to care for, bright in color, soft and skin-friendly; the fine-denier cashmere-like polyester fiber variety has been re-innovated, combining the advantages of cashmere feel and polyester fiber, solving the problem of cashmere being difficult to care for and dimensional stability Bad question…
Focusing on the brand demand, Dou Zihan, development and promotion engineer of Huafon Chemical Co., Ltd., and Qiu Pinhong, market development manager of Huafon Group, shared the use of Millennium®Spandex in high-tech Innovative development in three dimensions: performance, functionality, and environmental protection. For example, focusing on the development trend of environmental protection, Millennium® Regenerated Spandex has developed and produced 100% recycled spandex products in line with global green and environmentally friendly trends by recycling waste generated during the production process. Product specifications cover 20D~1680D and can be widely used Used in underwear, socks, swimsuits, yoga, sportswear, jeans, medical and sanitary materials and other fields. An independent life cycle assessment (LCA) study showed a 72% reduction in carbon footprint, as well as energy and water savings. Millennium® bio-based spandex uses industrial corn as raw material to replace traditional petroleum-based products. It has the characteristics of green environmental protection, excellent performance and sustainable products. The sustainable environmental protection solutions it provides will lead Huafon Chemical to a more environmentally friendly future. .
Brand side: fashion and fiber encounter
Advance Cowboys: Explore More Possibilities of Cowboys
Denim is an enduring fashion item. Currently, Chinese denim fabrics represent the advanced technology level, product quality and development philosophy of the global denim industry chain. As one of the earliest denim manufacturers in China, Qianjin Denim has been deeply involved in the denim industry for more than 30 years, and has always focused on technological innovation, excellent quality, and green environmental protection. It has been selected as an industrial and the fifth batch of “green factories” from the Ministry of Information Technology. The company’s revenue has achieved double-digit growth for more than ten consecutive years, and it is moving towards the goal of “the world’s top denim fabric brand”.
Zhang Shijuan, manager of Qianjin Denim Purchasing Department, and related R&D, purchasing and other personnel participated in the exchange activities. Zhang Shijuan said that the company has been operating at full capacity in recent years because it can accurately judge industry development trends and grasp consumer demand. Denim products are at the forefront of the industry in terms of technological innovation, quality control, exquisite craftsmanship and fashion leadership. Forefront. Qianjin Denim has independently developed thousands of mid-to-high-end denim fabric products, serving more than 1,900 customers from global brands and clothing manufacturers. Its products are widely used in famous clothing brands at home and abroad. In addition, the Qianjin Denim team had in-depth exchanges with the Chinese fiber fashion trends group on topics such as considering the dimensions of raw material selection for their products, exploring more possibilities for denim fabrics, and how to avoid fiber weaknesses in production.
Based on issues such as dimensional stability, easy bulging, and spandex slippage of denim fabrics, Qiu Pinhong, market development manager of Huafeng Group Market Center, shared the elasticity solution for denim fabrics. He proposed an idea to use Millennium spandex combined with differentiated polyester fiber to make an environmentally friendly high-elastic yarn that is moisture-wicking, shape-retaining, and anti-slip, thus forming a multi-functional yarn that truly solves the problem.
Old shirtLuo: Solving consumer pain points
Shirt Lao Luo focuses on the R&D, design, production and terminal sales of all categories of ingenious men’s clothing, mainly high-end shirts, and is committed to creating an exclusive shirt brand for Chinese people. In 2022, it became a Douyin platform certified Douyin brand with more than 1.1 million fans. Luo Xinhua, founder of Shirt Lao Luo, and relevant personnel from the purchasing department and merchandise department participated in this exchange event. Luo Xinhua said that clothing should solve consumers’ pain points and always pay attention to consumers’ experience and preferences. He is more interested in the functional products released by China Fiber Fashion Trends 2023/2024. He believes that the raw material innovation information provided by Chinese fiber companies provides new ideas for his own product innovation, and hopes to have more direct communication with fiber companies through the China Fiber Fashion Trends platform. , conduct more practical cooperation to form more operable cases.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
