The two departments provide door-to-door services to support the innovative development of the clothing and fashion industry in Haining Economic Development Zone
On the afternoon of May 9, in the conference room on the first floor of Zhejiang Dunnu United Industrial Company in Haining Economic Development Zone (Haichang Street), the Municipal Market Supervision BureauIntellectual Property RightsDeputy Section Chief Hu Chunfeng gave a special lecture on “Protection and Innovation of Original Clothing Design”, and Section Chief Li Jiahua of the Municipal Fashion Industry Center Development Section introduced the highquality of Haining’s fashion industry font> Development policy, 15 companies and representatives from the district clothing branch carefully studied the relevant knowledge of clothing intellectual property innovation and protection, and understood the path of intellectual property protection and the application of “knowledge source code”; further understand the promotion of high-quality development of our city Relevant policies for the fashion industry support the innovative development of the clothing and fashion industry in districts and streets.
At the meeting, Hu Chunfeng used PPT to introduce in detail the situation of “Innovation and Practice in the Protection of Intellectual Property Rights of Original Clothing Designs”, and introduced the application, use protection and precautions for trademarks and patents. Section Chief Hu pointed out that Haining’s garment industry has a high degree of agglomeration, but the awareness of intellectual property protection is not high yet. In order to support the protection of innovation, standardize industry order and promote industrial development. Recently, the Haining Administration for Market Regulation (Intellectual Property Office) and relevant functional departments established the national-level Haining Intellectual Property Protection Quick Maintenance Center, and also jointly created an application with Leather City – “Zhiyuan Code” to implement one code for one item , the code contains various transfer and subject information such as patents, copyrights, trademarks, designers, etc. Applying for a clothing copyright patent can be completed in as fast as three days, which greatly shortens the time and cost of the previous three months, and can also trace the source and quickly safeguard rights.
The special lecture took nearly an hour and enabled participating companies to understand the use of “know source code”, which can effectively block counterfeiting and infringement in the clothing field. It will be of great help in protecting original clothing designs and safeguarding corporate independence. Innovation.
Next, Li Jiahua introduced the encouragement policies for the high-quality development of Haining’s fashion industry and conveyed policy information. The content covered many policies such as exhibition participation, fashion platform construction, brand creation, and opening of direct stores, including corporate production operations and marketing. and other aspects to accelerate the development of traditional clothing enterprises.
Subsequently, representatives of various enterprises conducted exchanges and discussions on aspects such as intellectual property innovation and protection, fashion industry policies, etc., and each introduced the company’s production and operation situation in the first quarter. Everyone worked together to make suggestions for promoting the development of the district and street clothing industry. During the corporate discussion and exchange session, Wang Guoliang, general manager of Oulong Leather Apparel Company, said that the company’s order sales from January to April this year were 60 million yuan, and production was relatively stable. He believes that large enterprises have high production costs. For certain links in clothing production, equipment sharing between upstream and downstream enterprises in the industry chain can be used to reduce production costs. He hopes that the government will actively promote shared processing platforms.
Chen Yu, deputy general manager of Rona Clothing Company, said that in recent years, Rona has been on the road of innovation, focusing on product development, design and sales, continuing to invest in the purchase of production equipment, carrying out school-enterprise cooperation, etc. From January to April this year, the company achieved an output value of more than 73 million yuan, a year-on-year decrease of 8%. It is expected that the overall efficiency this year will be the same as last year. Chen Yu said that the company spends a lot of money in developing markets such as participating in exhibitions and special shows for new products, and suggested that the government provide relevant policy support.
Wang Dali, manager of the corporate management department of Snow Leopard Clothing Co., Ltd., said that the company is seeking breakthroughs every year in terms of patents and trademarks. The year before last, Snow Leopard developed a chip and installed it on every piece of clothing produced to form a unique anti-counterfeiting mark. It is currently used in self-operated stores and e-commerce sales. Anti-counterfeiting promotion. Currently, the company is in short supply of sales and R&Dtalents.
Song Yuxiao, general manager of Aowang Apparel, and Han Weiliang, chairman of Gaozheng Fur Apparel, are concerned about the problem of worker disconnection. They are worried that there will be no successors to the traditional industry and workers will not be found in the future. The average age of Aowang employees is 53 years old, and the age structure of Gaozheng employees is the same.
At the symposium, Wang Zhefeng, chairman of the branch and general manager of Dunnu United Industrial Company, introduced that Dunnu Company mainly deals in women’s clothing and is committed to making a “women’s wardrobe”. It mainly produces (or commissions processing) leather. Clothing, mink, cashmere, dresses, coats, down jackets, Nikes and all-season cloth clothing, etc., except underwear. It is understood that in the first quarter of this year, the company’s sales revenue was 100 million yuan and net profit was 10 million yuan, achieving a “good start”. The hard-won achievements are the result of the hard work of more than 700 employees.
The company innovates brand management channels, establishes and improves online sales of brands, and successively opens more than 400 directly-operated stores and franchised brand stores in various places, including dozens of directly-operated stores in outlet stores across the country. . Not only that, the company attaches great importance to the development of online platforms, building micro-malls, opening Taobao, doing Douyin live broadcasts, cultivating corporate Internet celebrities, constantly strengthening brand promotion, increasing brand awareness, and expanding C-end sales.
Faced with the current international economic downturn and the many difficulties and challenges encountered by the district and street clothing industry, he put forward five suggestions: first, boost confidence and focus on the main business; second, develop internal skills to increase revenue and reduce expenditure; third It’s about using a good professional� talents and strengthen team management; the fourth is to embrace the Internet and do a good job in online sales, and the fifth is to recommend that the government increase policy support for the traditional clothing industry.
After listening to the exchange speeches of the enterprises, Shen Mingrong, president of the District and Street Chamber of Commerce and chairman of Zhejiang Piyi Textile Co., Ltd., put forward three suggestions. First, the chamber of commerce should build a good communication platform for member enterprises and play a role as a bridge. Promote better development of enterprises; secondly, faced with the current situation of traditional enterprises having no successors, enterprises must get involved and join together to follow the road of intelligent manufacturing, break through and develop through innovation. Steadyly promote automated and intelligent production; third, enterprises must do a good job in safety production and hope that all member enterprises will develop healthily in safety production.
Jin Licheng, a member of the Party Working Committee of Haining Economic Development Zone, said that the situation this year is not optimistic, but he believes that most companies can overcome this difficulty. In order to encourage the development of enterprises, governments at all levels have also introduced many policies. Enterprises must have confidence in the country and their own future. The chamber of commerce must play a good role as a platform, and enterprises must do a good job in building their own internal strength, lay a solid foundation, build their own brands, and at the same time build a strong defense line for corporate safety production.
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