This dress has captured the hearts of so many girls
Summer is approaching, and more and more women are wearing Lolita costumes on the streets of Keqiao…
Wearing a tutu with complicated lace and brightly colored patterns, and hair accessories and shoes and socks with bows, embroidery and other elements, she walks like a princess in a fairy tale… The weather is getting hotter, Ke There are more and more girls wearing Lolita clothes (lo skirts for short) on the streets of Qiaoqiao. They are also called “lo girls”.
For Lolita clothing lovers, a skirt can bring them physical and mental pleasure
“Post-95s generation” Xiaoxiao (pseudonym) is a Lolita clothing enthusiast. She looks delicate and beautiful, like an anime girl. The reason why she entered the “lo circle” was related to the popularity of animation in China. She was very fond of animation when she was a child, and the dazzling little skirts worn by animation characters left a deep impression on her. “I think this gorgeous and dreamy dress reflects our own attitude towards life and is also a breakthrough for us to seek spiritual independence.” Xiaoxiao said with a smile.
No matter when she was a student or after graduation, Xiaoxiao has always loved Lolita clothing. At home, she has collected many “lo skirts”. She usually wears Lolita clothes when going out to take photos or go to comic conventions with like-minded friends. “It’s fun to take pictures together. I will also match it with a bustle, a headdress, and a ribbon to leave a souvenir of my youth.” Xiaoxiao started chatting.
Xiaoxiao also told reporters that nowadays, social tolerance is gradually improving, and she rarely hears negative comments when she wears a “lo skirt” when traveling. Sometimes when walking on the road, she will hear passers-by praising her cuteness, and some passers-by will ask about her clothes. Where to buy from. To be more refined in life and love life more… Lolita clothing brings her real physical and mental pleasure.
Another interviewee Jingjing (pseudonym) said that there are actually many unwritten rules in the “lo circle”. For some senior “lo girls” in the circle, they also pay special attention to details, such as pursuing genuine products. , reject copycats; each skirt must have its own name; resist high-price purchases, reselling clothes, etc.
The price of “lo skirt” is not as high as expected, and the market’s price range has been stretched very long
There are also several shops selling “lo skirts” in Keqiao. In the ancient town of Keqiao, a vintage shop called “Weird” sells and rents “lo skirts”. The wall paintings, cabinets, chairs and other decorations in the store are full of retro atmosphere, showing the ingenuity of the owner Mu Sheng (pseudonym).
Mu Sheng, who was born in 1999, is originally from Wenzhou and now lives in Keqiao with her family. She majored in fashion design at university. When she was a student, she was a girl with “three traps” (Hanfu, Lolita clothing, JK uniforms). After graduation, I switched from self-media to opening a store. This is the second year of opening the store.
“Most Lolita clothing customers are high school and college students, generally aged 15-26. The price of skirts in the store is generally 300 to 400 yuan, with the most expensive not exceeding 500 yuan, which is affordable for most people.” Mu Sheng He said that in fact, the entry threshold for Lolita clothing is not as high as imagined. After domestic brands became active, many clothing prices ranged from a hundred yuan to a thousand yuan or ten thousand yuan, and the market price range was stretched very long.
Mu Sheng is also a “lo skirt” designer. In her hands, it usually takes 4 to 5 days to mold a “lo skirt”. “For example, a ‘lo skirt’ called ‘Elk Deep Forest’ in the store requires drawing style pictures, drawing paper patterns, and then cutting and making. Patterns play a very important role in the design. I will also draw inspiration from some movies and I look for inspiration in literary works. As a designer, clothes are like my children,” Mu Sheng said.
“In fact, Lolita clothing styles are so rich and colorful that it is difficult to list out an outline to include all the clothing. Lolita culture is also constantly developing. If we must give a definition to Lolita clothing, then I think it will make people change. It creates elegant and beautiful fashion culture, so many girls love it so much,” Mu Sheng said.
Lolita clothing has good sales in online stores. Shaoxing customers’ online purchasing power has grown steadily
Open Taobao and enter keywords such as “Lolita” and “lo skirt”. The reporter saw that many online stores have good sales of Lolita clothing. Among them, it can be found that some stores whose clothing names contain the word “original” have monthly sales of thousands of orders, and most of them have praise words such as “lightweight material”, “slimming and beautiful”.
The reporter interviewed one of the online stores. The owner An Duo said that since he opened the store in 2017, he has found that the number of Shaoxing customers buying “lo skirts” has been growing steadily in recent years, and their favorite styles are mainly sweet styles. “My Shaoxing customers here range from women in their teens to 50 years old, but most of them are women in their 20s and 30s, and the repurchase rate is also high.”
At the same time, she said that Shaoxing customers pay great attention to the integrity of clothing when purchasing. For example, some accessories are bought together. “Other frilly headwear also has a higher purchase rate. They are keen to show themselves, and if they are satisfied with the clothing, they will upload the buyer’s show in time.” Anduo said.
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