The consumer market has obviously heated up, and the clothing industry has steadily recovered and “renewed” upwards
Right now, a dazzling array of spring clothing has been put on the shelves in major shopping malls. This reporter visited a number of shopping malls in Beijing over the weekend and found that long lines had formed in the fitting rooms of some brand stores. In a brand women’s clothing store in Xicheng District, Beijing, Ms. Qian was discussing the “division of labor” with her friends: “There are too many people. I will go to the fitting room to queue up first, and you can choose clothes and change again later. Otherwise, there will be at least a queue in the fitting room.” Half hour team.”
The buying boom makes clothing practitioners feel happy. In the past year, affected by the complex and severe domestic and international situations as well as multiple unexpected factors, the overall growth rate of production and sales of my country’s clothing industry has shown a slowdown trend, and corporate profitability pressure has been relatively prominent.
Now, under the warm spring breeze and sunshine, the garment industry is recovering steadily. Chen Dapeng, vice president of the ChinaTextile Industry Federation and president of the China Garment Association, said that with the overall improvement of our country’s economy, the domestic clothing consumption market will continue to recover this year, and the consumption scale will be stable promote. Standing at the starting point of a new cycle of resilient industrial growth, the garment industry has entered a new track of continued accelerating industrial recovery and comprehensive acceleration of transformation and upgrading.
The consumer market is heating up significantly
“In the first month of the new year, the Leather City received more than 50,000 tourists, and sales reached 556 million yuan, double the same period last year!” Recalling the lively consumption scene during the Spring Festival, Xinji International Leather City Deputy General Manager Tian Yingshen still couldn’t hide his excitement. As the largest leather clothing and fur trading market in the country, Xinji International Leather City has more than 1,000 merchants. Thanks to the 3-hour “golden shopping circle”, tourists from Beijing, Tianjin, Shandong, Shanxi, Henan and other surrounding areas have become a tourist attraction. The main force in the peak passenger flow.
“The epidemic prevention and control policies have been optimized and adjusted, and personnel mobility has been greatly enhanced, which has effectively promoted the recovery of the offline physical consumer market.” Mentioning the reasons for the outstanding sales data at the beginning of the year, Tian Yingshen introduced that many leather merchants use Douyin, Platforms such as Kuaishou carry out online promotions to visually display hot new products of the season, achieving the effect of accurately targeting consumer groups and stimulating potential customers’ desire to buy.
After work resumed during the Spring Festival, the production workshop of Hongdou Industrial Co., Ltd. in Wuxi, Jiangsu Province was busy. Workers were busy cutting, sewing, ironing, and inspecting, and all processes were busy but not chaotic. Wang Changhui, general manager of Hongdou Industrial Co., Ltd., told reporters that since the beginning of this year, the sales of Hongdou men’s clothing have achieved double-digit growth year-on-year. Among them, the shirt category ranks third in the brand list on the Douyin platform; offline stores are crowded and high-end. Product sales proportion and gross profit margin both increased.
The overseas orders of Dayang Group, which specializes in suit sewing, are steadily improving, and the factory production schedule has continued until September this year. Against the background that the national clothing industry has generally been hit by the epidemic, Dayang Group’s clothing production and sales volume in 2022 will be 5.83 million pieces, a year-on-year increase of 35%, and sales revenue will increase by 28% year-on-year, setting the best operating performance since the epidemic. On the first day of resumption of work after the Spring Festival, Hu Dongmei, Secretary of the Party Committee and General Manager of Dayang Group, encouraged employees to adapt to the situation, actively provide proactive services and guarantees, and push all work to new heights.
The rallying cry has been sounded throughout the industry. In the past month, many garment companies held the “First Meeting of the New Year” to set out work plans and goals for the new year and boost confidence in the entire industry. Qiu Jianqiang, executive chairman of Semir Apparel, said frankly that in the past three years, the huge changes in the external environment have brought major tests and triggered new thinking. “We must run right from the start. We must deepen reforms, pursue quality growth, and achieve development ‘acceleration’,” Qiu Jianqiang said.
Technological innovationContinuous empowerment
“Zero pressure, zero wrinkles, zero friction, zero restraint”, through continuous innovation of fabrics and tailoring, shirts have become easier to care for and more comfortable. In the Hongdou Men’s Wear 5G fully connected factory, all production lines and equipment are running at full speed, and the processing production lines are moving independently. The digital production scene is refreshing.
As an enterprise that has been deeply involved in the apparel industry for more than 60 years, every leap forward of the Hongdou brand is supported by the creation of differentiated new products with high-tech content. On January 27, Hongdou Group Research Institute was officially established. According to reports, the institute will be responsible for promoting the planning and implementation of the group’s technological innovation strategy, enhancing its industrial technology support capabilities, and tracking the technological innovation dynamics of industry benchmarks. This move marks an important step for the company in technological empowerment transformation.
In the context of a new round of industrial transformation and consumption upgrading, technological innovation has become a high-frequency word in the development planning of clothing companies. Qiu Jianlin, chairman of Hengyi Group Co., Ltd., proposed at the group’s production and operation meeting that hard topics should be studied and explored in terms of high value-added products, energy conservation and emission reduction, and technological transformation. Article, try every means to hold on to the market at your doorstep.
Pan Guangyi, director of the Xinji Industrial Design Innovation Center, said that the Industrial Design Innovation Center will rely on the Industrial Design Innovation Center to strengthen design leadership and adhere to innovation-driven development. By combining industrial design, “Internet +”, big data, personalPersonalized customization and other integration into the leather clothing industry will further expand the scale and overall strength of the industry and transform into internationalization.
The comprehensive integration and development of digital technology in the industrial field has brought new potential and new engines to industrial cultural and creative development, manufacturing transformation and marketing innovation.
Based on the new year, how should the clothing industry continue to make efforts in technological innovation? Chen Dapeng pointed out that on the one hand, new technologies should be used as a means to gather industry chain resources, build a collaborative innovation system and business model for digital and networked linkage development, improve the integrated rapid response capabilities of the entire industry chain, and build an industrial ecological value community; on the other hand, On the other hand, it is necessary to accelerate the pace of in-depth integration of informatization and informatization, promote the application of digital technology, network technology, big data and artificial intelligence in creative design, product development, production, management, marketing and services, and promote industrial upgrading and development through technological empowerment, so that Made in ChinaTransformation into “intelligent manufacturing in China”.
National fashion brands emerge one after another
On January 16, at the Triennale Design Museum in Milan, Italy, Rimba Menswear once again brought Chinese intangible cultural heritage to the stage in an offline catwalk, demonstrating the international influence of oriental aesthetics.
“Clothing is an organic carrier of culture and aesthetics.” In the view of the relevant person in charge of the Jinba men’s clothing brand, the cultural confidence brought by the continuous improvement of comprehensive national strength has gradually strengthened the influence of oriental aesthetics on world fashion. With the upgrading of the clothing industry Adjustment, the rise of new domestic brands will inevitably become a mainstream trend, and mid- to high-end clothing brands have huge potential for future development.
The HUI brand is also a vivid example of a national trend brand “going global“. Since its international debut in 2015, the brand has stepped onto the world stage 12 times with the theme of traditional Chinese cultural elements. “If fashion brands want to go abroad, they need more confident creative expression, deeper cultural understanding, and more natural collisions of diverse designs, so as to establish closer connections with consumers. Being able to tell stories is also a core competitiveness, which It is soft power in addition to the hard power of products.” Zhao Huizhou, founder and chief designer of Yizhihui Fashion Group, told reporters.
High-quality brand development is an important symbol of high-quality development in the industry. Tianyancha data shows that as of now, there are more than 22.92 million clothing-related companies in my country. To improve the quality, efficiency and high-quality development of the industry, it must be based on the cultivation and growth of a large number of world-class brands.
At present, my country’s clothing industry has formed a complete industrial chain, and a large number of independent national fashion brands have emerged one after another. “The modernization of common prosperity for more than 1.4 billion people, as well as the continuous enhancement of cultural consciousness and cultural confidence of the people across the country, have become important value supports for the industry’s cultural creativity and brand development.” Chen Dapeng said that in the face of the fashion needs of the new generation of consumer groups, the clothing industry is Through insights into the changes in contemporary lifestyles, the absorption and application of the world’s diverse cultures, especially the contemporary expression of China’s excellent culture, we can comprehensively enhance the company’s fashion cultural creativity and creative capabilities to achieve industrial value creativity and fashion voice. Quick improvement.
Chen Dapeng emphasized: “The apparel industry must adhere to the new positioning of technology, fashion, and green development, starting from innovative research and development, cultural creation, and sustainable development, and make new efforts for high-quality and sustainable development of the industry.”
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