Digital development makes clothing and beauty the benchmark
Recently, at the city-wide high quality development conference held in Guangzhou, “establishing the manufacturing industry as a city and implementing the manufacturing industry as the master” was once again emphasized. Among them, the fashion industry related to “beauty” was also highlighted as one of the eight trillion-level industrial chain groups.
Reporters visited over the past few days and found that clothing and beauty companies in Guangzhou started work earlier this year than in previous years. The employment rate of some companies has reached 98%, and they are actively engaged in new work in 2023. Among them, digital upgrading has become the key to the industry’s layout. How to deeply integrate digital power with the real economy has become an important part of the fashion industry’s high-quality creation of a trillion-level industrial chain group.
Using innovation to drive digital intelligent solutions
After starting work in the New Year, the first thing Guangzhou Zhijing Technology did was to communicate with users and understand their needs for the new year. As a leading Internet company in the textile industry and a national high-tech enterprise, Zhijing Technology has entered many textile and garment factories across the country, providing diversified digital solutions to help textile factories become digitally intelligentTransformation and upgrading. Among them, the Feisuo Intelligent Textile Industrial Internet digital system used in the upstream production process has served more than 9,000 textile factories.
“We hope to provide support for the transformation and upgrading of upstream and downstream partners in the industry, jointly accelerate the digital and intelligent upgrading of the entire industry, and achieve factory cost reduction, improve quality and efficiency.” Zou Yuanjiao, head of brand public relations of Zhijing Technology, told reporters, Zhijing Technology Technology continues to focus on “textile + technology” and continuously provides low-cost, high-efficiency, and highly usable digital and intelligent solutions at the levels of production, management, circulation, service, and operation, helping factories reduce costs and increase efficiency, and achieve digital and intelligent development. . It is understood that Zhijing Technology’s Zhijing Smart Warehouse Logistics Park in Foshan has now been put into operation. It is the first to invest in large-scale automation equipment and platform-based operation models in the textile warehousing process, using the Internet of Things, big data, smart equipment, etc. to establish digital, integrated and customizable smart warehousing and logistics centers to enhance the overall synergy of the supply chain. and scale effects.
For the traditional textile and apparel industry, digitalization is the key to upgrading the supply chain. The industry expects that an important area of digital empowerment is to create a flexible supply chain and work with upstream and downstream to promote the digital and intelligent transformation and upgrading of the traditional textile industry.
Xiyin, the “super unicorn” “hidden” in Panyu, Guangzhou, also adopts an agile “small order and quick response” supply chain model that uses innovative on-demand production. It is reported that this is Xiyin’s combination of “on-demand production supply model” and “online retail”. According to the industry, in the past, the planning and long-term cyclicality of clothing production and the changing needs of fashion consumers led to the industry’s chronic “inventory problem”. The traditional clothing industry also generally has the characteristics and risks of long-term planning and long production cycles, ” The agile supply chain model of “small order, quick response” can efficiently solve the waste problem caused by overproduction through small quantity production and on-demand production.
Use digitalization to strengthen the transformation and application of scientific research results
“Our e-commerce warehouse supply and demand are ‘never closed’, and supply and sales must not be interrupted,” Cai Shaochun, head of the new brand division of Guangzhou Huaantang Group, told reporters that this year’s work One of the cores is the transformation of scientific research achievements. Currently, the group has carried out 45 R&D projects and 13 high-tech series products, with a transformation rate of scientific and technological achievements of more than 80%. After the new factory is put into use, the production capacity is expected to reach a maximum of 300,000 bottles per day, with a growth rate of more than 30%. Cai Shaochun said that the Huaantang Group’s health and beauty technology industry demonstration base in Panyu, Guangzhou is expected to be fully operational by the end of 2023, providing strong backing and digital assistance for the group’s high-quality development.
At the beginning of the new year, Guangzhou Ximuyuan ranks first among domestic products on Tmall’s best-selling men’s series of care sets, and its Stratopora series also ranks first on Tmall’s repurchase list. The reporter learned that no shortage of goods, constant supply, seizing time and opportunities, and ensuring products and consumer experience are what Ximuyuan insists on during the Chinese New Year and even after the start of the year. Xi Muyuan said that in response to complex market environment changes, the application of multi-point warehouses across the country and agile response to the digital supply chain management system has achieved remarkable results in the past.
This year, Ximuyuan will actively respond to Guangzhou’s industrial policies, adapt to high-quality development, and go deep and solid in the field of functional skin care. On the one hand, we will continue to develop new products that meet consumers’ needs for more segmented functional skin care, such as camellia essential oil, guaiac wood acne cream, etc.; on the other hand, we will strengthen clinical efficacy verification by joining hands with well-known tertiary dermatological hospitals across the country, and continue to deploy Core technology research and development and patent registration.
Considering the market growth in the new year, Ximuyuan also said that it has ensured production capacity supply in advance. At the same time, a fullnew product traceability system will be launched to combat counterfeit and shoddy products and protect the rights and interests of consumers.
Promote the transformation and upgrading of industrial clusters
Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of the International Joint Business School of Zhejiang University, said that high-qualityDevelopment is the core path for Guangzhou’s future economic development to open up new space. “The fashion industry occupies a relatively high share of Guangzhou’s foreign trade. At the same time, Guangzhou also needs to consolidate its status as a consumer center city through the fashion industry.” Pan Helin said.
In solving delivery problems, digitalization, intelligentization, and clustering play a positive role in the entire industry. Senior technicians in the textile industry revealed that digital intelligent service capabilities and complete emergency warning response mechanisms can continuously refresh warehousing and logistics efficiency and service experience in terms of turnover delivery timeliness and emergency situation handling capabilities. This is important for promoting the innovative development of new industrialization. It is crucial to reduce costs, improve quality and efficiency, and effectively enhance the international competitiveness of the domestic textile and apparel industry.
“Many companies will put more effort into digitalization this year to improve quality, increase efficiency and reduce costs.” Pan Helin told reporters that the reason for choosing digitalization is that compared to scientific research, digital technology has a lower technical threshold and has a greater impact on corporate transformation. It is more helpful, and currently there are many digital enterprises with ready-made enterprise digital transformation services in our country, which can help enterprises improve efficiency and quality in the short term.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
