Fine silk industry, Haining rural live broadcast room, new highlights of selling on “cloud”
“Continuing to talk about our golden cocoon, it shows a natural yellow color. You can take a look at today’s cover picture…” At 12 o’clock every day, in the silk workshop of Yunlong Village, Zhouwangmiao Town, The “Xiao Yunlong Sericulture Paradise” live broadcast room started on time. In the picture, the anchor was explaining silk quilts, showing them one by one from materials to styles, attracting thousands of people online. Especially during the “Double Eleven” period, sales were very good. In just two hours, sales exceeded 10,000 yuan.
Jin Shangli, deputy manager of the park of Zhejiang Yayun Cultural Tourism Co., Ltd., said that their company’s product categories cover a wide range of products, such as bedding, clothes, silk scarves, etc., which have attracted the attention of many fans.
In recent years, Yunlong Village has taken party building as its guide and persisted in focusing on the sericulture industry to help farmers increase their income and achieve rural revitalization. In 2018, Yunlong Village and Zhejiang Kaixiya International Co., Ltd. jointly established Zhejiang Yayun Cultural Tourism Co., Ltd. and successfully attracted the establishment of the national-level project Yayun Sericulture Production Demonstration Base.
At present, the base has two major sections: Yayun Ecological Agriculture and Xiaoyunlong Sericulture Paradise. “Now the base has also achieved the integration of agriculture, culture and tourism. Research and tourism have driven the development of surrounding B&Bs and restaurants, which has also further promoted product sales to a higher level.” Jin Shangli said.
Affected by the epidemic and the rise of the live broadcast economy, starting from the second half of 2021, Zhejiang Yayun began to vigorously cultivate anchors, independently operate live broadcast accounts, video accounts, etc., and operate on Taobao, Douyin, Kuaishou and other platforms Constantly “updating”, or explaining sericulture knowledge, making sericulture handicrafts, live selling sericulture supplies, or starting a slow live broadcast of “Village Tour” in the sericulture town, etc. The number of fans of the account has reached tens of thousands.
“For the current environment, live streaming not only reduces the flow of venues and spaces, but also makes it easier for consumers to shop. They can purchase online anytime and anywhere.” Sericulture supplies were moved to the live broadcast room, driving more sales At the same time, it also contributes to rural revitalization and allows the surplus labor force in the village to be re-employed. At present, the base has transferred a total of 450 acres of land to farmers, allowing farmers to obtain an additional 330,000 yuan in land rental income, increasing collective income. It also provides villagers with more than 80 jobs in sericulture production, cultural tourism services, logistics packaging, etc., achieving an increase in employment income of more than 1.6 million yuan. .
At the same time, rural construction is getting better and better, attracting more young people to return to the countryside. Currently, there is a village-level live broadcast point in Yunlong Village, and three full-time anchors carry out live broadcasts on a regular basis. During the “One” period, daily sales were stable at around 10,000 yuan.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
