Small socks start a “big article” Haichang Chamber of Commerce held a research symposium on socks industry
“The price of socks is not going up, the purchasing power of the Japanese market is declining, and the brand influence is weak.” On the afternoon of August 18, the Haining Economic Development Zone (Haichang Street) Chamber of Commerce, the Jiaxing University research team and the Jiaxing Private Economic Development Research Association jointly held a hosiery industry research symposium, convening 7 companies including Yarun, Meikan, Huaer, etc. The heads and representatives of the sock industry companies held discussions and exchanges. Everyone introduced their respective production and operations, as well as the current difficulties encountered. The research team conducted a question-and-answer session with the companies to learn first-hand information about the current situation of the sock industry, so as to do a better job The research on the hosiery industry laid the foundation for promoting the transformation of traditional industries and the development of the fashion industry.
Since the beginning of this year, affected by the epidemic and the international situation, district and street socks companies have generally encountered disadvantages such as reduced foreign trade orders, order transfers, rising electricity prices, labor costs and raw material prices, as well as serious homogeneous competition. The serious impact of factors has caused the survival and development of socks companies to face serious challenges.
Shen Mingrong, President of the District (Street) Chamber of Commerce, introduced the background of the meeting. In the first half of this year, the Chamber of Commerce actively promoted the smart manufacturing center project for socks and clothing, explored automated production andintelligentmanufacturing in traditional industries, and promoted traditional “>The industrial economy has stabilized and rebounded, which coincides with the research topic of Jiaxing Private Economic Development Research Association. The two parties hit it off and organized to discuss the innovative development path of the sock industry.
It is understood that the traditional industries in districts and streets are facing the current situation of no successors in production, weak competitiveness, and low economies of scale. In order to promote the intelligent manufacturing of traditional manufacturing industries and improve the level of automated production, accelerate the innovative development of the sock fashion industry, and improve The core competitiveness and market guidance of the district and street fashion industry. This meeting specially invited Professor Bi Huashu and Professor Tang Wen from the Business School of Jiaxing University to interact with representatives of various companies on site.
At the meeting, Zuo Yefen, chairman of the Socks Industry Branch and chairman of Haining Yarun Socks Co., Ltd., said that traditional industries are now facing many difficulties and challenges. Affected by the epidemic and the international situation, consumer purchasing power has declined and order volume has dropped sharply. . Yarun maintains the stability of production orders by making special products for children’s pants and socks. For the future development of the sock industry, it is still necessary to maintain development confidence, strengthen internal management of enterprises, cultivate product competitive advantages, enhance core competitiveness, and strengthen product research and development and market expansion.
Wang Xiaofeng, manager of the human resources department of Yuli Socks Company, said that 80% of the company’s foreign trade business is exported to Japan. The company focuses on the R&D and production of baby socks. The purchasing power of the Japanese market has declined and prices have not increased. The next step is for the company to create its own brand, target the market, improve quality, and extend and develop new businesses.
According to Guan Danping of Huaer Technology Company, the company specializes in the production and processing of socks for “Nike, NBA, North Face” sports brands. In 2018, the company built an intelligent production workshop, which not only saves a lot of manpower, but also greatly improves production efficiency. . This year, the company is reorganizing its layout and plans to upgrade 800 sock machines to automated production lines to accelerate the development of the company.
At the exchange meeting, two professors, Bi Huashu and Tang Wen, from the research team of Jiaxing University, asked questions from participating companies, involving issues such as equipment upgrades, energy consumption, funds, procurement, and sock industry brands, and the companies present answered them one after another.
Next, the research team of Jiaxing University and Jiaxing Private Economic Research Institute will conduct in-depth research on sock enterprises in Haining City to further understand the current development status of the sock industry and the problems and difficulties it faces, gather the wisdom of the enterprise, find countermeasures, and find solutions, and will carefully write This research article on the hosiery industry in Haining City provides accurate basis for the government to formulate “one industry, one policy”.
The Haining sock industry has an early origin, with a history of more than 100 years. It can be traced back to the Ming and Qing Dynasties. The Haining Fushunchang Sock Factory, born in 1919, is a model of the sock industry. It has the first domestic sock machine and the first domestic sock machine in the province. The two-hand round sock machine yarn socks were all born in Haining. Haining’s industrial output value has reached more than 10 billion yuan, adhering to the high-quality line and serving international top brand customers. In 2019, the China Knitting Industry Association awarded Haining Socks the title of “China’s High-Quality Socks Industry Base”.
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