Original empowerment of cutting-edge forces Oriental Fashion Season • 2022 Qingdao Fashion Week is about to kick off!

Oriental Fashion Season·2022 Qingdao Fashion Week will grandly open on August 19 in the West Coast New District of Qingdao City. This fashion week lasts for four days, and will be the main show venue of Qingdao Fashion Creative Industry Park-Oriental Fashion Center Phase 3 Art Landmark Building “Hai Yu Dongfang”, with the theme of “Original Empowerment of New Power”, and “Cloud- Show”, “Cloud-Talk”, “Cloud-Purchasing”, “Cloud-Events” and “Cloud-Live Streaming” are the core.

　　Scenes of previous events

The “Guiding Opinions on Fashion Development of the Textile Industry during the “14th Five-Year Plan”” clearly states that China’s textile and apparel industry is characterized by demand-driven “life fashion”; “local fashion” characterized by the revival of fashion culture; and characterized by sustainable development. “Green Fashion”. Qingdao’s textile and garment industry has made remarkable progress in its development in the new century. The entire industry is gradually evolving from primary exportcontract processing to branding, fashion and digitalization. After years of development, many local clothing brands have emerged in Qingdao, and various fashion activities such as Qingdao Fashion Week have emerged. They have also cooperated with many domestic textile industryindustrial clusters, professional The market has reached many strategic partnerships. Oriental Fashion Season • 2022 Qingdao Fashion Week will focus on the new trend of international original clothing design, collide and integrate trend elements with oriental aesthetics, drive the market with design, invite buyers to order and share on-site, and interpret the new retail model of original design in a complex market environment. Innovation and practice will promote industrytransformation and upgrading and empower Qingdao’s urban fashion business card.

This fashion week is sponsored by ChinaTextile Industry Federation and Qingdao Municipal People’s Government, hosted by Qingdao Municipal Bureau of Industry and Information Technology and Qingdao West Coast New Area Management Committee, China Garment Association, China Textile Industry Federation Circulation Branch, Shandong Provincial Department of Industry and Information Technology, China Fashion Designers Association, Shandong Textile and Garment Industry Association, Qingdao Textile and Garment Industry Association, Qingdao Haifa State-owned Capital Investment and Operation Group Co., Ltd., Qingdao Military-Civil Integrated Development Supported by the Group Co., Ltd. and Qingdao Jiuliang Apparel, Qingdao West Coast New Area Industry and Information Technology Bureau, Qingdao West Coast New Area Culture and Tourism Bureau, and Qingdao Chinatex Yilian Fashion Industry Investment Group executed.

“Cloud-Show” performs the opening ceremony show to the fullest

This fashion week will kick off at the Haiyu Oriental outdoor water show. The opening ceremony will feature a joint show of BFD commercial designers from Beifu and a brand show of Korean designer DOUCAN. When originality collides with art, and when oriental culture dialogues with world trends, it will surely bring a fashion feast of ultimate interpretation to the audience.

Site of previous events.

This fashion week, a total of 33 original designer brands and 11 major shows were presented in the main show venue, and were fully broadcast online at the same time. We are committed to helping original brands continue to speak out amid the ongoing impact of the epidemic.

“Cloud-Talk” explores the development trend of the new retail era

“Cloud-Talk” is one of the highlights of this fashion week. It will continue to present the unique label and positioning of “Buyer Fashion Week, Fashion Buyer Festival” in an all-round way, deeply analyze the pain points of the retail market industry, and explore innovative profits in the new retail industry. model, unlocking successful solutions to difficulties, committed to showing the cutting-edge power of design, empowering offline original design, fashion releases and physical retail, and exploring highquality in the digital economy and the real economy. The feasible path of coordinated development also fully demonstrates to the world the innovation capabilities of China’s fashion industry, including Qingdao, in the post-epidemic era.

Previous event scenes

The “Road to Fashion Change·Innovative Retail Pre-Channel Upgrade” summit forum will bring together many senior figures in the fashion industry. Topics will focus on the current hot topics such as the new definition of original design, the purchasing model under the aesthetic economy, and innovative retail transformation. Explore the future trends of the new retail era from novel perspectives such as buyers, consumer markets, and current trends, and explore fashion changes and new consumption trends. The forum will be broadcast nationwide through an online cloud live broadcast on the Douyin platform on August 20.

At that time, Chen Jianzhi, a graduate tutor at the School of Design of Taiwan Shih Chien University and an expert in clothing fast-response supply chain and new retail digitization, Liao Xiaolei, clothing trend director of POP Clothing Trend Network, Han Jiujiu, co-founder of Quantitative Aesthetics of Meimu Academy, Langzi Co., Ltd.E-commerceBusiness Department Design Director Faye Wong, ShenShen Brand Partner and Brand Design Director Wei Wei, Chinatex Yilian Fashion Industry Investment Group Executive Director Wang Lin and other guests will discuss the new retail form of consumption upgrade, Trends, channel changes, service upgrades, etc.A wonderful interpretation. It is worth mentioning that Wang Lin will provide innovative retail solutions for the transformation of retail terminal stores, and discuss the situation where new retail has ushered in the fifth round of changes, traditional retail growth logic has begun to fail, and industry driving forces have undergone fundamental changes. At present, from the demand-driven department store format under the planned economy to technology-driven new retail to today’s efficiency-driven post-traffic era.

The “OMC·Innovative Retail TED Sharing Session” hosted by the 22nd Qingdao Fashion Week Organizing Committee and hosted by Chinatex Yilian Fashion Industry Investment Group will specially invite “OMC Innovative Retail Expert Team”, “Beijing Luli 5D Space”, “Jinan Jinyu Jiamei Club” and nearly a hundred fashion retail store managers, mainly in Shandong Province, participated in the online live broadcast, which covered fashion buyers and physical store managers across the country. Its popularity reflects the difficulties and difficulties of the current retail industry. Practitioners have an urgent need for transformation and upgrading.

The content of the salon covers many aspects such as store positioning, customer analysis, customer acquisition methods, community operations, Internet marketing and product conversion, etc. It fully explains the pain points of traditional transformation and provides transformation pathways and new opportunities and directions for the future.

“Cloud-Purchasing” promotes new upgrades of domestic retail formats

“Cloud-Purchasing” 2022 OMC Autumn and Winter Private Order Fair will showcase the new trend of domestic original clothing design. It will focus on domestic outstanding designer brand release shows and order fairs as transaction displays, and is committed to creating newly upgraded fashion industry services in the post-epidemic era. platform, expand the influence of China (international) brand trading center, convey oriental fashion attitude to the world, and jointly shape a new look of the industry ecology. This season’s order fair takes “Tide in the East” as its theme, infiltrating national style culture, playing urban music, floating aesthetic consciousness, and fashionable expressions are unfolding in an orderly manner.

Previous event scenes

“Cloud-Events” yellow box trend art exhibition debuts at Fashion Week

“Loving beauty is appreciation, creating beauty is art.” The “Cloud-Events” section of this fashion week focuses on the Oriental Fashion Center • The 2022 Park Fashion Art Tour will create a series of original series with a more fashionable atmosphere through the Yellow Box Art Museum The trendy art exhibition “Being Trendy – Yellow Box Trendy Art Exhibition” injects cultural energy into the city and creates a beautiful atmosphere for fashionistas and the general public to get close to art and integrate into art.

Previous event scenes

The Yellow Box Art Museum is a comprehensive art museum with the Yellow Box Theory as its core concept. It advocates the five major integrations of “tradition and contemporary, East and West, elite and mass, academic and market, art and life” as its core concept. It has held ” International high-end art exhibitions such as “Mysterious Smile” and “Napoleonization Special Exhibition” are deeply loved by industry insiders and fashionable customers, and have become a beautiful cultural and artistic business card of Qingdao.

“Cloud-Live Streaming” a new force in cloud trading

This fashion week will cooperate with the official Douyin to build the “Oriental Fashion Season·Douyin Shopping Festival” online platform, for 16 designers and supply chain brands to publish and trade online live, and explore the integration of “T stage” fashion and A new way to combine mass consumption. At that time, various fashion brands will gather and appear in the cloud. Through the unique form of “cloud publishing + cloud transaction”, it will bring the audience a diversified fashion consumption experience of “watch the show on the cloud, buy now after the show”.

Under the wave of the metaverse, the integration of fashion and the virtual world has become a new trend, and the metaverse has opened up a new field for fashion. This fashion week will cooperate with domestic leading designer brands, as well as domestic first-class digital collection distribution platforms and digital art IPs to conduct cross-border cooperation to cater to the new ways and new needs of fashion consumption of Generation Z trendy players, using digital technology as a means to integrate digital Art IP and designer brand fashion design are deeply integrated to create NFT digital fashion products. Through the power of “designer brand × digital IP”, through the interconnection and interaction between NFT digital marketing channels and traditional brand marketing channels, the integration of virtual and reality will open up a new marketing model for designer brands in the Web3.0 era and promote the development of designer brands. The new industrial ecology of the fashion metaverse is moving forward.

Previous event scenes

In addition, this fashion week will also join hands with local clothing brand JOYLOOP to launch the “Warm Accompanying Plan for Children’s Growth”; the School of Continuing Education of Beijing Institute of Fashion Technology will also reach an agreement with Qingdao Chinatex Yilian Fashion Industry Investment Group to jointly build off-campus training at the Oriental Fashion Center Center, BFD Business Design Innovation Practice Center and a series of activities.

Oriental Fashion Center serves the market with a high starting point brand strategy and innovative business model. With its resource advantages, operating advantages, management advantages and financial advantages, it adheres to the business philosophy of “high quality, high creativity and high value” to help small and medium-sized enterprises transform and upgrade. , leading the fashion trend of women’s clothing and creating an exquisite lifestyle, committed to combining oriental aesthetics, Chinese quality manufacturing and modern fashion, exploring the upgrade path of small and medium-sized clothing retail enterprises, taking into account the essence of the changes of the times, and helping more sellers serve the new era of cities Women’s independent and dedicated personality and advocating freedom spirit.

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AAAExplore the upgrade path for small and medium-sized clothing retail enterprises, consider the essence of the changes of the times, and help more sellers serve the independent and dedicated personality and freedom-advocating spirit of urban women in the new era.

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