Qingshan Lake District promotes the transformation of modern knitting industry into high-end and intelligent industry
From small workshops to the largest knitted garment industry base in Jiangxi; from “processing” to “processing + brand”… Qingshan Lake District focuses on strengthening leaders, supplementing chains, creating brands, and gathering groups. Continuously promote the transformation of modern knitting industry into high-end, intelligent and green, and have found a path from “OEM” to “brand”, from “manufacturing” to “intelligent” “Made” traditional industries have transformed into new ways. Today, Qingshan Lake District has more than 2,000 knitting enterprises of various types, with an annual output of more than 1 billion pieces of knitted garments of all kinds, with an output value of nearly 45 billion yuan. It has been awarded the title of “China’s Famous Knitted Garment City” and “National Textile and Garment Creative Design Pilot Park” and other honorary titles, it is the fourth largest knitted garment industry base in the country.
From “manufacturing” to “intelligent manufacturing” to improve production efficiency
“All hangers are equipped with chips. Clothes of different styles and brands can be automatically partitioned and stored through chip scanning, which greatly saves labor costs and storage costs.” Executive President of Nanchang Huaxing Knitting Industrial Co., Ltd. According to Wang Zihao, 5G intelligent smart factories are a powerful tool for enterprises to move forward steadily on the technology-intensive “intelligent manufacturing” road.
Compared with the traditional knitting workshop, the Huaxing 5G smart factory, which was officially put into operation in February this year, has been empowered and transformed by 5G technology to make the entire garment-making process go smoothly, and the overall sewing efficiency has increased by 15%. Huaxing Knitting currently produces 150,000 pieces of knitted products such as T-shirts, polo shirts, and sweatshirts every day, with an annual output of 48 million pieces.
It is not uncommon for production lines to change from “manufacturing” to “intelligent manufacturing” in knitting enterprises in Qingshan Lake District. At present, more than 5,000 units (sets) of smart equipment have been promoted and applied in the district. The new projects of Huaxing Knitting and Zhongtuo Garment were successfully selected into the city’s first batch of “5G+Smart Factory” cultivation projects. The production efficiency of knitting enterprises has increased by about 20%. Staff savings were about 30%.
Realizing transformation and upgrading from “OEM” to “brand”
If Huaxing Knitting relies on intelligent production to make its “OEM” bigger and stronger, Jiangxi Youdian Industrial Co., Ltd. relies on channel construction to develop from an OEM to a well-known brand enterprise.
Clothes produced on the same assembly line and branded with well-known foreign brands can be sold in shopping malls for three to four hundred yuan, while self-branded clothes can only be sold for fifty or sixty yuan. This is the dilemma faced by many knitting OEM companies.
Brand is the most valuable intangible asset of an enterprise. Efforts to build independent brands are an important basis for enterprises to continuously climb up the industrial chain. “Before doing export, the profit for each piece was only a few cents. Now that we have our own brand, the profit has increased a hundred times.” Jiangxi Youdian Industrial Co., Ltd. (Beigu Yang Xinning, general manager of Beigu Brand, is well aware of this. “The government has provided us with opportunities to study abroad many times, and we are determined to stay on the road of building a brand. At present, our online sales exceed 80 million yuan. , about 160 million yuan offline.”
From the annual output value of foreign trade processing of several million yuan in 2013 to the current self-owned brand sales of 240 million yuan, Jiangxi Youdian Industrial Co., Ltd. invests more than 30 million yuan in independent research and development funds every year for design and research New products and improved quality. From manufacturing for others in the past to finding factories to manufacture now, the company achieved a qualitative change in development by building the maternal and infant brand “Beigu Beigu” and relying on online promotion.
In recent years, knitted garment companies in Qingshan Lake District have begun to transform from OEM in the past to creating mid-to-high-end independent brands. At present, the district already has “Beigu Beigu”, “Big Mouth Monkey”, “Jing Xinpei” and “Tuolu” “Zhe”, “Yibaihui”, “Bibishu” and a number of well-known domestic and foreign clothing brands. Many knitting companies have taken advantage of the Internet and adopted affordable and high-quality strategies to gradually emerge.
Taking advantage of the victory, what should we do in the future? “Qingshan Lake District adheres to the government-led enterprise-led construction, and through overall planning, scientific design, and standardized construction, various types of knitting industrial parks, large and small, in the district have been built into knitting micro-industrial parks with unique humanistic characteristics, and a A batch of high-end textile enterprises with good corporate culture, strong production capacity and good productquality will drive a jump in the scale of the industry.” said Xu Zhiqiang, director of the Science and Industry Bureau of Qingshan Lake District.
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