“Golden Finger” plays with the Rubik’s Cube of Textile Transformation
If there is a “shortcut” to innovation, industrial design must be one of the must-have options.
Industrial design is known as the “golden finger” that drives industrial development. The industry becomes dynamic because of design, and the world becomes better because of design. With the turning of the “golden finger”, the textile and garment industry’s transformation and upgrading‘s “Rubik’s Cube” will burst out with more excitement.
More and more textile and apparel companies recognize the important value of industrial design. Not long ago, two Textile Industry design institutes in Zhejiang Province and Shanghai were selected into the list of cultivation targets of the National Industrial Design Institute; Shandong Province announced that it would accelerate the integration of industrial design and textile and clothing The development of…industrial design will inject innovative vitality into the textile and garment industry, help textile and garment enterprises “increase varieties, improve quality, and create brands”, and achieve transformation and upgrading and highqualitydevelopment.
Focus on demand and activate design productivity
“Design is productivity.” Sun Ruizhe, President of China Textile Industry Federation, said when talking about the new characteristics of industrial design, “Design is a new type of productivity that integrates technological innovation, fashion creativity, cultural cognition and ecological development. ”
Industrial design is an important path to promote my country’s industry to the mid-to-high end. When our country formulated and implemented the “Eleventh Five-Year Plan”, it was clearly stated for the first time to “encourage the development of professional industrial design”; the “Twelfth Five-Year Plan” proposed to “promote the transformation of industrial design from appearance design to high-end comprehensive design services”; “The 13th Five-Year Plan” mentions the need to “support the construction of industrial design centers and establish a national industrial design institute”; the “14th Five-Year Plan” emphasizes “accelerating the development of R&D design, industrial design , business consulting, inspection, testing and certification and other services.”
“Industrial design is a link with great value-added potential in the industrial chain.” said Qiao Yanjin, director of the Productivity Promotion Department of the China Textile and Apparel Federation and director of the China Textile Information Center. As of 2020, in order to accelerate the promotion of industrial design as a driver of productivity, the Ministry of Industry and Information Technology has announced 46 textile and clothing creative design pilot parks (platforms), with 6,100 design institutions settled and about 16,000 textile and clothing designers stationed offline. 18,000 textile and clothing designers have signed contracts online.
Wu Ke, general manager of Hangzhou Langrun Textile Co., Ltd., believes that for the textile industry, industrial design is embodied in the design of products. Taking fabrics as an example, from fabric research and development to finished product application is a design process, including the matching of colors and patterns, functional selection of fabrics, color matching, etc. These designs must be guided by market demand.
Yuyue Home Textile Co., Ltd. focuses on strengthening industrial design capabilities and carries out innovative practices around demand orientation and technology drive. It established Yuyue Home Textile Industrial Design Center in 2010 and was approved as a national industrial design center in 2021. Yuyue Home Textiles has planned the development path of its industrial design, and will build a world-class industrial design composed of six modules: “trend release – creative design – technology research and development – green and intelligent manufacturing – product evaluation – brand promotion” Center as the goal, focusing on process reengineering with functional fibernew materials as the core, and green and intelligentization as the core With lean manufacturing and value chain integration model innovation, we plan to build a health industry technology research institute, an ecological textile technology research institute, a health technology incubation platform, a health industry pilot base and a health product experience exhibition hall to create a “technological cutting-edge, expert gathering” “Industrial development pattern.
“Our creativity and design always start from the integrity of the product, from solving pain points and meeting consumer needs. When I propose a new concept, the team is willing to work hard to turn the new concept intoNew products can transform innovative designs into tangible benefits.” A foreign designer who has joined Huafang Co., Ltd. for more than three years has a deep understanding.
Attract talents and promote the marketization of new products
Many business people said that the awareness of the application of industrial design in the textile and garment industry needs to be strengthened urgently, and the lack of emphasis and investment in design innovation needs to be further changed. At present, the industrial design centers in the industry focus on technology research and development, mainly focusing on material research and development and technology research and development. They are weak in user research, trend research and design planning, and are in urgent need of additional professional strength.
Since some textile industrial cluster areas and industry enterprises are located in third- and fourth-tier cities, compared with domestic first-tier cities, there are difficulties in introducing high-level industrial design professionals. , The construction of talent echelon is difficult and requires policy support from government, associations and other departments.
Of course, many companies have actively tried their best to attract talents and build professional design teams. Huafang Co., Ltd. has formed various departments’ awareness and emphasis on R&D design, built a professional design team with market awareness, cultivated a group of professional design talents with leading design capabilities, and formed a set of comparative…Mature design system. At present, the company’s industrial design center has more than 260 professional designers, including 226 people with bachelor’s degree or above and senior professional and technical qualifications, accounting for 87.1%.
The relevant person in charge of Huafang Co., Ltd. said that the design center has provided strong support for the company’s overall transformation and upgrading, product structure optimization and adjustment, and market development. Today, the company’s design team has summarized a unique set of interpretation and application methods of fashion trends from theme to style. The team designed natural antibacterial hemp super-soft bedding and other products Won industry awards. The proportion of new product orders in production has gradually increased and currently accounts for about 30%-35% of the entire production quantity.
The Industrial Design Center of Huafang Co., Ltd. was rated as a national enterprise industrial design center in 2021. The center consists of 6 functional sections including the Clothing Fabric Design Department, Creative Home Textile Design Department, Brand Design Department, Wax Printing Design Department, Product Testing Center, and Engineering Technology Research Institute. A research and development system has been formed from market research – product design and trial production – planning and promotion. The company gives full play to its talent advantages, further closes contact with the market, and obtains market demand information for products in a timely manner to ensure effective docking of product development with cutting-edge markets, and to achieve the “targetedness, economy, perfection, and effectiveness” of designed products to ensure Ensure the scale and marketization of new products.
As a leader in the textile industry, Yuyue Home Textile Industrial Design Center currently has more than 300 design and R&D personnel. Taking advantage of the technical information talent resources of universities and scientific research institutes, the company has established in-depth cooperative relationships with Qingdao University, Beijing Institute of Fashion Technology, Suzhou University, Jiangnan University and other units in product development and design, talent training, academic exchanges and other aspects. For example, the company cooperates with Beijing Institute of Fashion Technology and other universities to regularly organize in-house industrial design talent training, trend release shows, roadshow promotions, offline new product experiences, online new product crowdfunding, outbound market research and other activities, through multiple channels and modes. Carrying out actions to improve industrial design capabilities, using teaching to improve, learning to develop new ideas, and competition to promote innovation, which has effectively enhanced the brand value and market competitiveness of Joyful Intelligent Manufacturing.
System integration enhances core competitiveness
In order to promote the industrial design of my country’s textile and garment industry and improve the overall competitiveness, relevant work is being accelerated.
As an industry platform, the China Textile and Apparel Industry Federation actively participates in the application and recommendation of national industrial design centers. At present, the industrial design centers of many textile and garment enterprises have been rated as national industrial design centers.
From 2018 to 2020, led by the Productivity Promotion Department of China Textile Federation, a total of 28 industry industrial design centers/design companies were evaluated twice, and a number of textile industry industrial design centers emerged at the historic moment, such as Huafu Fashion, Wanshi Li, Ge Lisi, Yi Zhi Hui, Boyang, etc. From 2019 to 2020, under the guidance of the Ministry of Industry and Information Technology, the “Research on the Development Paths of Industrial Culture Boosting the Development of the Textile Industry”, “Research on the Current Situation and Paths of International Cooperation in Industrial Design in the Textile and Garment Industry” and “Cultivation of the Integration of Textile Industry Culture and Modern Industries of the Textile Industry” were carried out. Model Research” and other special research. In 2020, special training courses on industrial design and intellectual property rights protection were held.
Empowered by industrial design and fashion creativity, major textile industry towns across my country are also combining local advantages to introduce relevant measures to build core competitiveness.
Not long ago, the Shandong Provincial Government press conference stated that Shandong will accelerate the integration of industrial design and textile and apparel development to further enhance the industry’s innovation capabilities.
Shandong is a major province in the production of yarn, fabrics, home textiles and clothing, and its industrial status plays a decisive role. Shandong will actively guide key enterprises in the province to focus on the integration of cultural creativity, brand value enhancement and user experience, integrate traditional culture and fashion elements, strengthen research on fashion trends and lifestyles, re-engineer products with technology, fashion and green as the core, and continuously improve Shandong Textile fashion voice and fashion trend leadership; guide industry leaders, industrial clusters, etc., accelerate the construction of national-level manufacturing innovation centers, corporate technology centers and other design platforms in the field of textile and apparel, and build an industrial design public service system; accelerate the advancement of textile The construction of a cooperation system between clothing companies and international design institutions will continue to improve the level of fashion creativity and strengthen a number of brand companies.
“Liaoning Province integrates ‘policy support, industry guidance, enterprise development, talent gathering, and market response’ to form an industrial synergy to promote the transformation of industry enterprises in Liaoning Province from large-scale batch production to creative design, and promote regional Decision-making on industrial intelligence and smart industrialization.” Wang Chong, president of the Liaoning Textile and Garment Association, said.
Zhan Jianpeng, president of Chaozhou Industrial Design Association and Guangdong Guose Wedding Dress Co., Ltd., said that Chaozhou has organized industrial design special training, corporate exchange meetings, designer matchmaking meetings, design salon sharing meetings, and annual outstanding designer selection activities, Designer award ceremonies, intellectual property themed summits, design competitions, industry-university-research activities and other methods, combined with the cloud design center platform, inject innovative design capabilities into Chaozhou’s pillar industries, focus on improving industrial competitiveness and influence, and promote Chaozhou’s industrial design direction Professional, high-end, international and brand development.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AAAglobalization, internationalization and brand development.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
