Introduction:
With the comprehensive development and application of artificial intelligence, big data, 5G, Internet of Things, blockchain and other technologies, companies in all walks of life are experiencing the impact of digital technology on traditional production and operations. A huge impact on the model. Nowadays, the “consumer Internet” pattern for the public has been basically established. Discovering the development trends of the future Internet field and arranging the business service fields of enterprises have become the focus of Internet giants. Yuntu Textile took advantage of the Wuzhen World Internet Conference to briefly talk about the industrial Internet of textiles and clothing.
Take JD.com’s industrial products, Alibaba Tencent’s cloud computing and the recently attracted attention of Alibaba Xunxi Smart Factory as examples. In addition, major capitals have frequently injected capital into industrial Internet startups. This move is all It indicates that the dividends of future Internet development will be: the industrial Internet field for enterprises. Therefore, the traditional manufacturing field we are familiar with will undergo earth-shaking changes. Under the new situation, this will create more opportunities for many entrepreneurs.
01 What is the Industrial Internet?
Baidu Encyclopedia defines it this way: Industrial Internet is based on Internet technology and ecology, and it targets various vertical industries. The industrial chain and internal value chain are reshaped and transformed, thus forming a new Internet economic form.
Let me give a brief explanation first: apply new technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence in the production and operation activities of traditional industries, integrate the Internet with traditional industries, and The economic form that optimizes and changes the supply chain and production operation model of traditional industries is called the Industrial Internet.
02 What opportunities and challenges do the characteristics of the textile and clothing industry bring to the development of the industrial Internet?
Take the textile and clothing field as an example, how to deal with the opportunities and challenges brought by the industrial Internet? Based on the analysis of the current industry development trends, the following points are put forward from the perspective of opportunities:
The scale of the industry is huge
The GDP of the entire industry chain exceeds 5 trillion, and the employed population exceeds 100 million. It is China’s The largest light industry manufacturing industry, any segment of textiles has a scale of tens of billions, hundreds of billions or even trillions;
Consumer demand is upgrading
The textile and clothing industry is not only a national basic industry, but also a basic industry for people’s livelihood. As long as humans exist on this earth, the industry will not disappear. With the evolution of human civilization and the continuous development of social and economic levels, human demand for textiles will not subside, but will only become more and more vigorous. At the same time, the requirements for quality will also It will increase accordingly;
The industry foundation is solid
China has the most complete textile and apparel industry chain in the world, and more than 60% of the world’s textiles come from China, for a long time to come, China’s positioning as the global textile and apparel world factory will not change;
The demand for upgrades is strong
Compared Manufacturing industries such as new energy and consumer electronics, and the textile and apparel industry are more traditional. Whether it is the quality of employees, the automation level of production equipment, or the division of labor between upstream and downstream, it can all be described as traditional. With the rapid changes in the global trade pattern, in order to continue to maintain global competitiveness, the upgrading of the traditional textile and apparel industry The need for change is becoming increasingly urgent.
The textile and clothing industry chain has its own unique industry history, and the challenges faced by the industrial Internet revolution are also huge!
The industrial chain has a fine division of labor
Textile and clothing is a process industry with a long industrial chain and a fine division of labor. From cotton to ready-made garments, from chemical fiber raw materials to ready-made garments, it goes through multiple processes, and the industry shape of each process is different, and the regional differences are relatively large.
There are many and difficult process steps
The textile and clothing field is highly technological and the upstream and downstream areas are scattered. Taking yarn as an example, because the production process is complex and the process There are many, the production processes of cotton spinning and filament spinning are completely different, and the production processes of knitted fabrics and woven fabrics are also different. In addition, the entire process of textile and clothing is a quality-decreasing system. How to make a high-quality garment requires strong craftsmanship to control quality starting from the cotton, and control the entire decreasing system to a minimum.
The industry has strong inertia
The textile and garment industry has been developing in China for more than 50 years, and it has been operating for decades from industry division of labor to process realization. , the thinking of practitioners and the operation of the entire supply chain have strong inertia, and it is not easy to change easily.
03 Exploration and thinking on the textile and apparel industry Internet
Therefore, opportunities and challenges coexist in the industrial Internet transformation in the textile and apparel field. Through one or two companies, The possibility of the pattern in this field is almost zero. In the subdivided field of textile and clothing, it is relatively practical to choose a process segment for innovation and transformation. Therefore, in recent years, many companies have expanded their territory in the subdivided field, such as Baibu and Zhibu Internet in the field of cloth trading. Yuntu Textile in the field of intelligent manufacturing of socks, Lingdi in the field of 3D clothing design, Alibaba Xunxi and Miayou in the field of intelligent clothing manufacturing, etc.
So, what are the characteristics of these innovative companies defined by the industry as the Internet field of the textile and apparel industry:
Targeting the industry and finding the right entry point
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If it specifically targets the cloth manufacturing process, clothing design process,…Intelligent manufacturing of clothing, and even segments specifically targeting socks.
Innovation in supply chain and manufacturing operation models
Although these companies have different entry points in the subdivided industries, their ultimate goal is to target the subdivisions Innovation and change in the industry’s supply chain and manufacturing operating models. Some start from cloth trading, and then connect upstream manufacturing and downstream demand through the Internet of Things and big data; some start from clothing design or smart manufacturing, and connect upstream manufacturing and downstream demand through artificial intelligence and industrial intelligence technology, with the ultimate goal of reducing the supply chain Intermediate links, becoming a one-stop supply chain solution provider in subdivided fields, accepting orders and delivering in a unified way.
04 “Connection demand” is one of the core values of the Industrial Internet
Take Meituan as an example
Why do the above textile and clothing industry Internet companies do this?
Here is a case: Meituan, as the most representative company in the mobile Internet era, has actually done one thing, integrating the upstream units and companies that solve the problem of people eating, drinking and eating. People who need to eat, drink, and eat are connected together, and they position themselves as a one-stop supply chain solution provider for eating, drinking, and eating. Then all the flow goes through its platform. It accepts orders and delivers them uniformly. Admittedly, there are many such cases. , such as Didi Taxi, Alibaba e-commerce, etc. all have this operating model.
The future development trend of the industrial Internet in various fields (including the textile and apparel field) will inevitably be the same as that of the traditional consumer Internet. The core is to connect the value needs of enterprises in segmented fields and solve Supply chain problems, but the core difficulty in this process is: “Why can you solve it?”
Because the industrial Internet is facing to B customers, it has to win a The cost of acquiring an enterprise-level customer is much higher than that of acquiring an individual consumer customer, and the time period is longer. Of course, the stickiness and rationality of enterprise-level customers are much higher than that of individual customers. In addition, the products to be integrated are industrial products, which is inevitable. The requirements for industry craftsmanship are higher, and the establishment of its competitiveness is a relatively long accumulation process. Competitiveness cannot be achieved quickly by “throwing money”. What is required here is concentration and endurance.
Conclusion:
Textiles and clothing, a traditional and extremely huge field, will surely see the emergence of more and more industrial Internet startups in the future, and even The road to the emergence of multiple large companies with tens of billions of valuations will be long and arduous, but the premise is that you must be deeply involved and have indispensable entry points and process advantages in the industry. Of course, you must also have the ability to prepare slowly. A slow-burning perseverance!
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