Affected by the COVID-19 epidemic, the complex and volatile economic situation at home and abroad, the appreciation of the RMB, and the pressure on environmental protection, the printing and dyeing industry has experienced significant ups and downs in 2020. Although the second half of the year benefited from the effective prevention and control of the domestic epidemic and the introduction of various regulations, Driven by various factors such as measures to promote consumption, terminal demand has driven a turnaround in quality and efficiency in the printing and dyeing process, and orders have increased. There is even a good situation in which both production and sales are booming, but it will still take some time to return to the “normal mode”. Recently, the latest report of the United Nations “World Economic Situation and Prospects” predicts that the world economy will achieve a slight recovery of 4.7% in 2021 on top of the “low base” of the Great Recession of 4.3% in 2020, of which China’s economy will grow by 7.2%. Undoubtedly, it has given new hope to the world economy whose future is uncertain. But no matter what, in 2021 and even during the “14th Five-Year Plan” period, the printing and dyeing industry will be undergoing transformation and adjustment, moving towards industrial scarcity.
The industry is under great pressure in 2020
Innovation breaks through with the word “change” at the forefront
According to data from the National Bureau of Statistics, from January to November, the output of printed and dyed fabrics by 1,581 large-scale printing and dyeing enterprises was 46.353 billion meters, a year-on-year decrease of 7.21%. The main business income of printing and dyeing enterprises above designated size was 222.699 billion yuan, a year-on-year decrease of 13.79%; Business costs were 192.687 billion yuan, a year-on-year decrease of 13.85%, accounting for 86.52% of the main business income; total profits were 10.328 billion yuan, a year-on-year decrease of 22.91%; cost and expense profit margins were 4.96%, a year-on-year decrease of 0.60 percentage points; sales profit margins were 4.64% , a year-on-year decrease of 0.55 percentage points; the completed export delivery value was 31.359 billion yuan, a year-on-year decrease of 17.94%; the number of printing and dyeing enterprises above designated size was 498, with a loss area of 31.50%, a year-on-year increase of 10.85 percentage points. It is expected that the main operating indicators of printing and dyeing will be at a low level in 2020, and the industry as a whole will be under greater pressure.
Although compared with January to October, all indicators of printing and dyeing have shown a narrowing trend, and the operating quality has gradually improved. The development of the printing and dyeing industry will still face severe challenges in 2021. In this regard, relevant experts said that printing and dyeing, as a key link in realizing industrial value, driving technological innovation, and fulfilling social responsibilities, must learn to adapt to the new situation, cater to new consumer demands, accelerate digital empowerment and product research and development, and respond “unchanged”. “Changes”.
“In the face of the impact of the global new crown epidemic, the currency depreciation of many countries in the African market, and the continued appreciation of the domestic RMB, which has brought severe challenges to our exports, Baofang Chemical’ Crisis turns into opportunity. In 2020, nearly 400 million meters of fabrics were produced, and sales reached 1.07 billion yuan, an increase of 6% over the previous year, and a satisfactory answer was delivered.” said Qi Xin, director of Zhejiang Baofang Printing and Dyeing Co., Ltd. , behind the eye-catching data is the company’s effective measures to deeply explore the African market, upgrade equipment, and continuously develop differentiated new products.
In the face of new changes in the situation, Baofang strictly controls quality, and through equipment transformation and scientific management of ERP/MES systems, it further optimizes costs, greatly benefits customers, and ensures success. While maintaining orders and safeguarding the market, it invests about 50 million yuan in equipment updates and new additions every year for digital and intelligent development, which has effectively enhanced the company’s market competitiveness and adaptability.
“Not only that, Baofang also has a design team of nearly a hundred people, designing hundreds of patterns every day for African customers to choose from. Strong R&D capabilities , can help companies better explore new markets and develop new customers in difficult times, cultivate potential customers into closed customers, and cultivate small customers into large customers.” Qi Xin said that when the severe epidemic in India forced factories to suspend production, Baofang seized the opportunity, effectively made up for the shortage in the inherent market, and achieved market diversification and customer diversification. In particular, while consolidating its market position in East Africa, it has actively explored traditional West African markets such as Mali and Cote d’Ivoire, introduced high-end merchants, and joined forces to reopen Africa’s largest trade market, Nigeria.
Baofang’s achievements are a microcosm of the innovation of many companies in 2020. Their successes are almost the same, that is: understanding change, adapting, and responding to changes. Only with this kind of thinking can we innovate and break through in adversity.
Several major trends in the development of the printing and dyeing industry in 2021 are worthy of attention
Despite being In the midst of major changes unseen in a century, and experiencing the pain of industrial adjustment, the printing and dyeing industry is facing many difficulties such as policy adjustments, company closures, production capacity reductions, and environmental protection pressures. However, the transformation path remains unchanged, “technology, fashion, and green.” The direction of the Trinity does not change. In the face of new situations, new changes, and new opportunities, several major development trends deserve attention in 2021 and even during the entire “14th Five-Year Plan” period.
Technological innovation is the cornerstone of transformation
Printing and dyeing is the cornerstone of the textile industry chain Important links and technology-intensive industries are critical to increasing the added value of textiles and energy conservation and emission reduction, and are related to the sustainable development of the textile industry and the battle against pollution.The dyeing and dyeing industry has gradually transformed from an extensive, labor-intensive industry to an intensive, technology- and capital-intensive industry. With the promotion of relevant local government departments, the original 14 printing and dyeing companies will establish three group companies through mergers and reorganizations. , and achieve high-quality development of the industry by comprehensively implementing the company’s shareholding reform and establishing a modern group operating system. Jiaxing’s approach of forming a “group army” undoubtedly provides a reference for the transformation of industries and enterprises. In the future, this model is expected to become a new hot spot in the industry.
The agglomeration of industries into industrial parks is accelerating
In my country’s printing and dyeing industry, many phenomena coexist with small and medium-sized enterprises. Another very obvious feature is that printing and dyeing enterprises are concentrated in regions, such as Keqiao, Xiaoshan, Changzhou, Shengze, Yancheng, Shishi, Jinjiang, Chaonan and other places. In order to achieve intensive development and effectively improve the overall efficiency of the industry, the concentration of industrial industries in industrial parks has accelerated significantly in recent years.
Take Keqiao as an example. Since Keqiao launched the printing and dyeing cluster upgrading project in 2010, in accordance with the overall goal of “green high-end, world-leading”, it has been relocating, clustering, renovating and improving , energy conservation and emission reduction, elimination of backwardness, ecological management and other important measures. At present, the number of printing and dyeing enterprises in the region has been integrated from 238 before the agglomeration to the current 108. All of them were gathered in Binhai Industrial Zone in February 2018. The overall level of the industry has significantly improved. Improvement, quality and efficiency have been significantly improved. Through intensive development, enterprises can effectively avoid the detours of high pollution, high energy consumption, and low-level development, and effectively improve the integrated industrial chain, value chain, and supply chain.
There is huge room for development of digital printing
After years of development, textile digital inkjet printing technology and equipment The overall quality and speed are constantly improving, and the process technology is becoming increasingly mature, making it the fastest growing field in the textile market. In particular, digital printing is favored by the market due to its characteristics of small batches, multiple varieties, personalization, high precision, short process, low energy consumption, and less pollution.
Although there are still many irreplaceable features compared with traditional flat screen and rotary screen printing technologies, with the development of people’s “various types, personalization, short cycle, and emphasis on intellectual property rights” With the continuous growth of consumer awareness of “creative culture and environmental protection” and the development of green printing and dyeing transformation, there is huge room for the development of intelligent, efficient and environmentally friendly digital printing.
What breaks through the clouds is always light. Rational thinking and profound insights are the bright sources of light that illuminate the future of the industry. As Chairman Sun Ruizhe said, the value of printing and dyeing in the textile industry chain has become increasingly prominent, and it is the top priority for the high-quality development of the industry. Printing and dyeing is a key link to improve product quality and enrich product functions; it is a key link to promote green development and realize responsible development; it is a key link to realize aesthetic value and create market value. Therefore, in the face of the new positioning of textiles as “technology, fashion, and green”, the printing and dyeing industry must use technology to enhance industrial innovation capabilities, green sustainable development capabilities, intelligence to enhance super-flexible supply capabilities, and intensive industrial control in the new territory. Capabilities and improving resource integration capabilities through openness can lead to a transformation path of high-quality development. </p
