In July, everywhere has entered the hot summer mode. In Haining, Zhejiang, the leather and fur clothing ordering fair is in full swing. Everyone is preparing for it. Prepare for the peak season in half a year.
Haining, Zhejiang: Trade at the trade fair was brisk, and leather clothing companies were actively stocking up.
In July, Although there are not many consumers yet in the China Leather City in Haining, Zhejiang, buyers from all over the country come here to participate in order fairs held by various manufacturers.
Chen Chunmei is from Suqian, Jiangsu and opened a clothing store in her hometown. She said that she I like the minimalist style. At this ordering meeting, I felt that the overall design was good. There were many favorite styles, so I quickly placed multiple orders.
The reporter learned that the price of leather clothing raw materials has increased this year, and leather has increased by 10 to 20% , mink has increased by more than 50%, so the wholesale price has also increased. The industry is afraid that consumers will not accept it, so they are more cautious.
However, judging from the situation at the trade fair, merchants generally believe that although fur prices have rebounded, they are still at the bottom, and everyone is paying more attention to style and design.
Qi Bowen, head of a leather clothing company in Haining, Zhejiang: Mink will probably rise 40% to 50%, and others may increase by 10% to 20%. Customers think our designs are better and more satisfactory. Although the price has increased a bit, everyone can still accept it.
The reporter came to a local clothing company in Haining. In the workshop, the staff were all He performs his duties, cutting, proofing, and sewing. The person in charge said that his factory specializes in fur, and there are more than 500 new styles this year. He stocked up a lot of imported minks in October last year. This year, the inventory has increased in value a lot, and the cost is relatively low. The wholesale price has increased slightly compared to last year, and I am more confident about the market this year.
Zhang Yaping, the person in charge of a leather clothing company in Haining, Zhejiang: According to the current situation, it is necessary to Up 50% to 60%. But currently we are controlling this at 30%. Because of the strong development efforts this year and all the profit margins given back to customers, orders will increase by 10% compared to last year.
Haining, Zhejiang: Live broadcast drives leather clothing sales, exceeding 10 million yuan per game
Since last year, affected by the new crown epidemic, live broadcast sales have grown rapidly , in Haining, Zhejiang, live broadcast sales of leather clothing are also very popular, with sales of tens of millions per live broadcast.
In the exhibition hall of a leather clothing company in Haining, Zhejiang, the anchor Big Fish is conducting a live sales broadcast. A team of 8 people work together to broadcast for more than four hours. Sales have exceeded 6 million yuan.
During the short break, Big Fish told reporters that the live broadcast will be held at 1 p.m. Initially, it will last until around nine o’clock in the evening. I used to be engaged in the clothing industry. Last year, live broadcasting became popular. I thought it was an opportunity, so I started live broadcasting after participating in training.
E-commerce anchor Dayu: I just started live broadcasting, and only 3 people watched it in 4 hours. It was equivalent to talking to myself, but I grew up very fast. I live broadcasted for a month. A single show can bring in one million yuan. It exploded in October last year, with sales of 10 million yuan.
Da Yu said that there is a leather city and factories here. There are many styles of leather clothing, the quality and quantity are guaranteed, and the prices are favorable, making it increasingly popular among young people.
At the live broadcast base in Leather City, anchor Chili Pepper is making preparations for the live broadcast. She told reporters that her company had been doing offline sales before. In July last year, she formed a team to be the anchor herself. She originally thought that it would be great to sell 100,000 yuan a game, but she did not expect that the sales growth was very fast, completely beyond expectations.
E-commerce anchor MM chili sauce: new product combination, suddenly one day, we The sales volume of a live broadcast has increased from 100,000 yuan to more than 1 million yuan. At better times, there are also sales of 4 million or 5 million yuan.In this way, the average price is more than 1 million yuan.
The reporter learned from the Leather City Douyin Live e-commerce base that from September last year to June this year, the number of merchants settled in the entire base increased from 185 to 304, and the transaction volume was even more grow exponentially.
Industry insiders said that the current live broadcast sales are mainly concentrated in 1,000 to 2,000 yuan For leather clothing, consumers are still advised to purchase high-end furs priced above 8,000 yuan offline.
, wear clothes to feel, the visual impact and sensory experience brought by this are completely different, so for the purchase of high-end fur, I suggest consumers to purchase in offline markets.
</p
