Hangzhou International Fashion Week | 2022 Down Joint Show

Hangzhou Yuanmo Clothing Co., Ltd. was established in March 2016. This is a clothing design company focusing on the research and development of down jackets. Yuanmo Design uses an international perspective to build an international design team. “Making design easy for the world” is the self-worth pursued by every Yuanmo person. “There is no best, only better” is the expression of every Yuanmo person’s self-pursuit.

This season’s theme: “Jian” is the designer’s surname and the designer’s expression of his own design language.

There is an inherent opposition between simplicity and tradition, and it is this opposition that creates “beautiful” expressions. This season’s works have the ultimate silhouette shape, minimalist line expression, and exquisite details. This is exactly the designer’s understanding of “simplicity”, and it is also a brief summary of the designer’s 20 years of design.

Brand founder and designer Jian Jian graduated from Wuhan Textile College in Hubei and has successively worked in Wuhan Taihe Clothing, Shanghai Jing’an Hongxiang Clothing “EV” brand, Hangzhou “Qiu Shui Yiren”, “Red Sleeves” and “3S”, etc. Served as designer, design supervisor, director, etc. He opened his own design studio in 2012 and established an independent brand from 2016 to 2019.

The design style of the brand CAIWA STUDIO, which was established on September 1, 2020, is elegant and avant-garde. It focuses on originality and cleverly combines popular elements with modern simple design to create a design style more suitable for modern women. : Stylish, cool, sweet and restrained elegance that is more contemporary.

This season’s theme: brilliance.

The design inspiration comes from a French movie “Female Agents”. The power of women is huge and infinite, and the role of women is absolutely irreplaceable. The five female agents with very different personalities in the movie are unforgettable, and it is impossible to forget the look in their eyes when they were sacrificed: decisive and determined. One can’t help but pay tribute to noble women. Their sacrifices brought about the glorious years of today’s descendants. Integrating this “break and perseverance” into this season’s clothing, the choice of silhouettes and colors breaks the previous definition of female femininity.

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Hangzhou International Fashion Week Down
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