Jinniu District, Chengdu: Constructing a new highland for the gathering of over 100 billion clothing and fashion industries in Lotus Pond

Recently, the 2022 China Urban Industry Development Forum opened in Boao, Hainan. At the forum, Chengdu Jinniu District’s experience and practice of “improving quality, rebranding, and building a new highland for the over 100 billion clothing and fashion industry gathering in Lotus Pond” was selected as the 2022 HighQuality Development Innovation Case , Jinniu District, Chengdu City was selected as a 2022 Industrial InnovationTransformation and UpgradingTypical District.

In recent years, Jinniu District of Chengdu has conscientiously implemented the park city concept and high-quality development requirements, aiming at the goal of “buying globally and selling globally”, and upgrading the lotus pond market as a source of power to crack the “hollowing out of industry and enhance business and trade” “The project focuses on creating a “Lotus Pond Clothing and Fashion Industry Cluster” that embodies the flavor of Sichuan and shows the international style. It has received response and support from market merchants, achieved stage results in the “four states” reconstruction, and achieved from The initial transformation of the traditional old market into a modern consumer business district has explored a way to promote the renewal of the old city through industrial upgrading.

Since 2018, we have relied on the market base to follow the trend, followed the wishes of merchants to take advantage of the trend, and relied on the transformation trend to build momentum. In accordance with the idea of ”government leadership, association cooperation, market-oriented operation, and brand building”, Gao The “Lotus Pond Area Upgrading and Upgrading Master Plan” was compiled horizontally, abandoning the traditional practice of “one pass” in the past, and establishing a “T”-shaped functional layout of “one corridor connected in series, three hearts leading, and eight streets embellished”, clarifying the high-end The starting point is to plan the “Western Clothing and Fashion Industry Cluster”, build a high-standard railway station-Lotus Pond new consumer business district, and create a high-level development positioning of “the first commercial gateway in Chengdu and Chongqing”, with “platform construction, scene creation, model Taking the three major transformation paths of “innovation” as the starting point, we will build “five major platforms” of advanced customization, fabric trading, digital intelligent manufacturing, fashion publishing, and Internet celebrity live broadcast, empower the apparel industry with the new economy to strengthen and supplement the chain, and create fashionable shopping and distinctive features. The “five major scenes” of neighborhoods, park creativity, Hanfu experience, and cultural appreciation lead the portal business district in building scenery and gathering industry with new consumption, and innovate the “five modernizations” of market-oriented operations, branding, standardized management, smart logistics, and community-based governance. Model” to promote the transformation and upgrading of traditional markets with new concepts. Efforts will be made to build the Lotus Pond Market into a release show for brand clothing, a display window in a fashion capital, and a creative stage in a famous cultural city.

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