Investment surges by 30%, clothing industry stores energy for 2023

Investment surges by 30%, clothing industry stores energy for 2023

“The past 2022 was a very unusual and extraordinary year. During this year, my country’s garment industry moved forward with a heavy load, bravely faced challenges, continued to optimize the industrial structure, accelerated the pace of innovation and adjustment, Increasing the transformation of development momentum has demonstrated strong development resilience and risk resistance capabilities.” said Chen Dapeng, vice president of the ChinaTextile Industry Federation and president of the China Garment Association.

There are many highlights in pressure-bearing operation

The apparel industry will not have an easy year in 2022.

Data from the National Bureau of Statistics show that from January to November 2022, the clothing output of enterprises above designated size in my country’s clothing industry reached 21.16 billion pieces, a year-on-year decrease of 3.42%.

In terms of the domestic market, from January to November 2022, the retail sales of clothing products by units above designated size in my country was 829.46 billion yuan, a year-on-year decrease of 6.9%.

In terms of the international market, from January to November 2022, my country’s cumulative exports of clothing and clothing accessories reached US$160.527 billion, a year-on-year increase of 4.2%, and the export growth rate slowed down. , downward pressure on exports continues to increase.

It is worth mentioning that online clothing retail continues to maintain a growth trend. From January to November 2022, my country’s online retail sales of clothing products increased by 3.4% year-on-year.

“In 2022, despite increasing market pressure and business difficulties, the industry has many bright spots in terms of fixed investment, industrial advantages, channel innovation, and development concepts.” Chen Dapeng said.

　“Offline sales have suffered some impact due to various reasons, but Jeanswest has made arrangements in advance and launched online business on various e-commerce platforms many years ago. At the same time, By building an online e-commerce platform, JeansWest has implemented a multi-brand, multi-variety, and multi-dimensional sales extension strategy. In the past three years, JeansWest’s annual sales across the entire network have grown from 400 million yuan to 2.3 billion yuan in 2022.” JeansWest Liu Weiwen, director and deputy general manager of International (Hong Kong) Co., Ltd., said.

Chen Dapeng said that in 2022, under the guidance of policies to stabilize growth, various localities will actively promote the implementation of policies to stabilize investment and the results will gradually appear. Data from the National Bureau of Statistics show that in 2022, fixed asset investment in my country’s garment industry will achieve rapid and stable growth, with an average growth rate of around 30% during the year, with the growth rate as high as 46.2% from January to February.

“By November 2022, although the growth rate of fixed asset investment in my country’s garment industry has slowed down slightly, with a year-on-year increase of 28.1%, it is still 26.6 percentage points higher than the same period in 2021, which is higher than the overall level of the textile industry and manufacturing industry. 22.7 and 18.8 percentage points.” Chen Dapeng said.

In Chen Dapeng’s view, in the past year, my country’s clothing industry has continued to make efforts based on the world’s largest industrial system with the most complete industrial chain built over the years. It has not only achieved the domestic clothing market, a super large clothing market of 4.5 trillion yuan, The market also continues to adapt to and guide consumption changes and promote industrial innovation and development.

“Today, the clothing industry and even the entire fashion industry are optimizing towards higher efficiency and higher quality.” said Bu Xiaoqiang, President of the Guangdong Garment and Apparel Industry Association, “Take the garment industry in the Guangdong-Hong Kong-Macao Greater Bay Area as an example. Although the current development has encountered complex and changeable situations, it has also ushered in new opportunities amidst new challenges. Relying on Internet +, digitalization,With the blessing of intelligence, the apparel industry should accumulate energy and strength with full confidence, forge ahead, accelerate industrial upgrading, and achieve high-quality development.”

“As the world’s largest clothing producer and exporter, China’s clothing industry has long become a vital part of the global supply chain, ranking first in the world in terms of production capacity and international trade scale.” Chen Dapeng said.

“We also need to see that although the growth rate of my country’s clothing production is slowing down due to the impact of the external environment, my country’s status as a major clothing country is still solid and it is still the world’s largest clothing producer.” Chen Dapeng said, In 2023, with the implementation of national economic stabilization policies and measures, the industry’s operating environment has stabilized, the production and sales cycle has become smoother, the domestic demand market has accelerated, and major indicators such as garment industry production, domestic sales, and profitability are expected to achieve a steady recovery, and the industry’s recovery trend will further be consolidated.

Actively respond to integrated development

In 2022, although the superposition of multiple factors has brought greater development pressure to the apparel industry, while actively responding to market changes and many challenges, apparel companies also pay more attention to diversified layouts and continue to adopt technological transformation and digital construction. , supply chain optimization, brand channel adjustment and other means to stabilize its market position.

“After experiencing rapid development in recent years, the development of Jeanswest brand on some online shopping platforms has also encountered some bottlenecks. How to achieve sustainable development and strive for stable growth on the existing basis will be our key to 2023 Challenges faced.” Liu Weiwen said.

“In recent years, offline clothing brands that focus on physical store retail have been greatly impacted. The development strategies previously formulated by the enterprises are difficult to implement, and the realization of sales targets is full of uncertainty, resulting in financial pressure. Not too small.” Brand Art Director and Dongguan Kaman Fashion Co., Ltd.And bring new industrial paradigms and forms.

“For apparel companies, they must keep up with the pace of technological development of the times, actively respond to a series of changes from development concepts, organizational methods to management methods, and consumer contact methods, and accelerate the integrated innovation of corporate digital transformation. This It is the key to achieving high-quality development.” Chen Dapeng said.

“Dayang has built the largest single-volume custom-made factory with the largest output and scale in the world. Relying on strong production and processing capabilities and technology empowerment, Dayang’s international trade territory has extended to nearly 30 countries and regions around the world. And it has also achieved global leadership in the scale of customization, which is Dayang’s advantage.” Hu Dongmei said that thanks to the blessing of technology, Dayang is at the forefront of the world in the field of clothing customization.

Not long ago, Peak3D Printing Intelligent Manufacturing Center was unveiled in Quanzhou, Fujian. The first phase investment of the center is 10 million yuan. The project includes two core components: a small 3D printing shoe upper factory and an industrial-grade 3D printing shoe and clothing laboratory. It will focus on the application of 3D printing technology in digital production, distributed manufacturing, and flexible manufacturing. .

“The 3D printing intelligent manufacturing center is an innovative exploration of Peak’s future production methods in the field of shoes and apparel.” said Xu Zhihua, CEO of Peak Sports.

“The sustainable development of the brand must rely on a data-based decision support system. Currently, Jeanswest has cooperated with Donghua University and other universities and scientific research institutions to develop an enterprise digital intelligent decision-making system, hoping to use intelligent A specialized data analysis system can realize real-time analysis of corporate budgets, sales, etc., further improving the speed of rapid response, allowing brands to more accurately respond to rapidly changing market consumer demands.” Liu Weiwen said, “We will also focus on implementing the ‘three items’ this year Construction’, that is, brand building, system building and partnership building, and enhancing consumers’ trust in the Jeanswest brand by improving quality control levels.”

“Our country’s consumer market is constantly upgrading. As a high-end women’s clothing brand, Kaman will continue to promote the improvement of brand power.” Kavin said, “This is a long-term strategy and a long-term process, which not only includes The optimization and upgrading of channels also includes the improvement of brand marketing capabilities and brand reputation, and more importantly, the adjustment and upgrading of the company’s internal structure brought about by the brand development strategy.”

“What also needs to be focused on is that in the face of current consumption changes, sensing and grasping changes in consumer consumption habits and consumption concepts will always be the starting point for the development of clothing brands and enterprises, and the improvement of cultural innovation and cultural soft power, It will create higher value for corporate products,” said Chen Dapeng.

Chen Dapeng believes that in recent years, whether it is the rise of Hanfu or the popularity of national trends, for the clothing industry, it is due to the basic consumer product attributes and cultural attributes of clothing. This also reminds clothing companies to pay attention to the consumer market. At the same time, we must further pay attention to improving our own cultural value.

In recent years, Anta’s “Chinese style” has won the market by using products as a carrier, constantly integrating Chinese elements and Chinese characteristics, and relying on the blessing of traditional culture. According to Li Ling, vice president of Anta Group, cultural confidence is an important basis for Chinese clothing brands to win the market in the future.

“Currently, my country’s garment industry has formed an industrial system with the largest scale and the most complete industrial chain in the world. However, there are still many shortcomings that need to be made up in terms of cultural creativity, product development, process technology, high-quality manufacturing, and lean management. .” Chen Dapeng said, “In 2023, the apparel industry will continue to promote the upgrading of the industrial foundation and the modernization of the industrial chain. On the one hand, this creates huge room for improvement for the transformation and upgrading of the industry. On the other hand, the rapid development of the digital economy will promote The modern fashion industry has undergone changes in production methods, organizational methods, business models and other aspects, creating new opportunities for the in-depth integration and development of digital fashion.”

“In the new year, although the development of the garment industry still faces various uncertainties and challenges in the external environment, a new round of technological and industrial revolution is accelerating, and global economic development is in a critical period of conversion of old and new driving forces and structural adjustment. , China’s economy will stabilize and improve, and the opportunities contained in this are unprecedented, and my country’s garment industry will be revitalized and write a new chapter.” Chen Dapeng said.

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