“Anhui Textile Experience” under the integration of the Yangtze River Delta
2022 is the fourth year that the integration of the Yangtze River Delta has been elevated to a national strategy. Towards the goal of building a world-class urban agglomeration with global influence, the integrated development of the Yangtze River Delta has been accelerating.
In the past four years, Shanghai, Jiangsu, Zhejiang and Anhui have focused on the two keywords of “integration” and “high quality” and driven development with innovation, inspiring new ideas in the Yangtze River Delta region. The economic development model adopts a geographically concentrated, cross-industry developer alliance model and an industry-focused, cross-regional industrial chain alliance model.
In recent years, with the help of the national strategy for the integrated development of the Yangtze River Delta, Anhui’s textile industry has actively integrated into the Yangtze River Delta, taking over opportunities for industrial transfer in the east and co-building through cross-regional cooperation. Provide various forms of industrial supporting facilities to accelerate the development of the textile industry. Nowadays, the development of the textile and garment industry in Anhui has become a prairie fire.
In order to further understand the development of Anhui’s textile industry and summarize the “Anhui textile experience” under the integrated development of the Yangtze River Delta, reporters from “Textile and Apparel Weekly” recently visited Wangjiang County, Anqing City, Anhui Province, and Wuhe County, Bengbu City and a group of districts and counties with outstanding development characteristics, such as the China Fashion Original Design Base in Yaohai District, Hefei City, conducted a comprehensive scan of the development status of Anhui’s textile industry, with a view to summing up “Anhui experience” for reference by other regions and industry enterprises.
Wangjiang:
Be the first to take advantage of the textile “road to wealth”
When it comes to Anhui’s textile industry, Wangjiang County, Anqing City is an existence that cannot be avoided.
Wangjiang County is located on the southwestern edge of Anhui Province and on the north bank of the lower reaches of the Yangtze River. It faces Dongzhi County and Pengze County of Jiangxi Province across the river to the southeast, is adjacent to Susong Gongbo Lake to the southwest, and is bounded by Da and Xiaoming Mountains and Taihu Lake to the northwest. , adjacent to the junction of Wanshui River and Huaining in the north.
At present, Anqing City has focused on building and accelerating the textile and clothing industry as one of the eight major industrial chains. In Anqing City, the development of the textile industry in Wangjiang County is particularly outstanding. According to the reporter’s understanding, Wangjiang County has 1,008 textile and garment enterprises. In 2021, the county’s textile and garment industry achieved a total output value of 15.3 billion yuan, of which the textile and garment enterprises above designated size achieved an output value of 12.79 billion yuan. After “To make clothes, go to Wangjiang” became a household name, “To buy clothes, go to Wangjiang” has become a new business card for the development of Wangjiang’s textile industry.
Huo Hui, Secretary of the Wangjiang County Party Committee, said in an interview with reporters that Wangjiang regards textile and clothing as its leading industry. Nowadays, the degree of industrial agglomeration is high, the industrial chain is more complete, and the industrial division of labor is more refined. Wangjiang’s positioning for itself is to build a 100-billion-level textile and clothing industrial cluster and build a national textile and clothing county.
It was extremely hot in East China in mid-August, and what was hotter than the weather was the children’s clothing business of Wangjiang Yida Children’s Clothing City, which averaged 400,000 orders per day.
In recent years, “textile + Internet” is subverting the original business model of the industry. In the process of integration in the Yangtze River Delta, Wangjiang Textile Industry has also broken geographical restrictions due to the Internet and achieved optimal allocation of resources.
“In the past few years, many Wangjiang people were making children’s clothing in Huzhou. Thanks to the Internet, the clothing business is no longer limited to geographical restrictions, and many people have returned to their hometown of Wangjiang to do it.” Wang Yuqing, a 35-year-old entrepreneur who returned to his hometown, has opened his own stores on multiple e-commerce platforms. He ships four to five thousand orders every day and has driven 23 local rural clothing workshops. Production, sales in 2021 will exceed 50 million yuan.
Tan Linlin, the relevant person in charge of Itema Children’s Clothing City, said that when the children’s clothing city was built, the development of the Internet economy was still in its infancy, so the factory was mainly built in the “factory and store” model. No one expected that, It has now become an e-commerce base for daily express delivery of 400,000 items.
When the reporter visited the children’s clothing city, several live broadcasts were going on at the same time. The original factory buildings had been simply renovated and turned into live broadcast rooms. It is reported that there are nearly a hundred online live broadcast rooms like this in Wangjiang Children’s Clothing City, driving thousands of people to the road to wealth.
Of course, when it comes to people in Wangjiang increasing their income and getting rich, Shenzhou Knitting (Anhui) Co., Ltd. has to be mentioned. This is the largest textile and clothing company in Anhui Province, producing nearly 100 million pieces of clothing every year. In 2021, the company’s output value exceeded 10 billion yuan, making it a veritable leading company. It is reported that the average monthly salary of the Shenzhou (Anhui) factory is 6,800 yuan, which not only provides employment for more than 10,000 local people, but also generates tax revenue of 300,000 yuan per mu. It is enough to see that the textile industry has played an important role in enriching the people and promoting high-quality development of the county economy.
“Half of the people who go to the mall during the holidays are our Shenzhou employees, especially those from dual-income families. The income in Wangjiang can be said to be very considerable.” Shen Zhou, Secretary of the Party Committee and Deputy General Manager of Shenzhou Knitting (Anhui) Co., Ltd. Dong believes that Wangjiang not only has a mature textile and garment industry foundation, but also has a mature team of industrial workers, which provides a solid foundation for the development of the company. The company has also been actively taking on social responsibilities and repaying society for more than 10 years.
Today, China (Wangjiang) textile and apparel industryIn the region, textile enterprises are the leading force in promoting local economic development. Most of the top 100 county economies in the country developed with textile as the main industry. Most of the top 100 counties in China are deeply related to the textile and clothing industry. Industry development is of great significance to prospering the regional economy.
Ye Liang, executive chairman of the Anhui Textile Industry Association, said in an interview with reporters that the association began to conduct research on the development of the province’s textile industry since its establishment, and assisted some districts and counties in formulating development plans for the textile and garment industry.
It is understood that the Anhui Textile Industry Association has carried out systematic cluster planning for the industrial belt along the river. In Hefei, it is necessary to establish a base centered on fashionable original brand design and culture, and at the same time promote the textile industry in northern AnhuiConstruction of intelligent manufacturing. “Anhui vigorously undertakes industrial transfer, but the focus of the industrial transfer of the Yangtze River Delta textile industry in the past few years was not in Anhui, but in surrounding provinces.” Ye Liang said frankly, “The development potential of Anhui’s textile industry has not been fully explored. Anhui’s textile industry has not been fully explored. The development in 2018 can be described as a ‘fission-type’ rapid development. Anhui’s image has also been greatly improved.” Ye Liang said.
In recent years, the textile and garment industry in Jiangsu, Zhejiang and other Yangtze River Delta regions has been undergoing transformation and upgrading in an orderly manner, and some textile companies have begun to move their business overseas. Among the members of the Yangtze River Delta integration, Anhui’s textile industry undoubtedly has huge development potential compared with provinces such as Jiangsu and Zhejiang, which have over one trillion yuan. It can be said that the development of the textile and clothing industry can fully unleash Anhui’s location and industrial advantages.
I believe that, driven by the national strategy of Yangtze River Delta integration, Anhui’s textile industry will take advantage of the momentum in the near future and will surely achieve high-quality development of the textile and garment industry and enhance regional industrial competitiveness. In the process of Yangtze River Delta integration, Find out the “Anhui experience” suitable for regional development and promote it.
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