According to foreign media reports: The #savacanguri (Save the Kangaroo) initiative launched by the Italian League Against Vivisection (LAV, Lega Antivivisezione Italiana) has achieved new results: following the Italian sports brand Diadora and the luxury brand Versace Later, Prada Group also responded to its call and announced that it would no longer use kangaroo skin to make products. Prada Group said that it will no longer make plans to purchase kangaroo leather, and that after one year, the brand’s various product lines will not use this material at all.
On October 1, 2019, at the Corporate Social Responsibility and Innovation Salon held at Bocconi University in Milan, LAV condemned the kangaroo massacre that occurs every year in Australia, and In the section “Sustainable Revolution in Materials in the Fashion Industry”, speeches were delivered on the theme of ethics and animal-free in the fashion industry.
LAV director Simone Pavesi launched this new initiative to tell the story of this little-known kangaroo massacre in Australia, which was also caused by the Italian The import demand is aimed at producing high-end fashion and sportswear products.
According to LAV, 44 million kangaroos were killed from 2000 to 2018 (an average of 2,324,711 per year), making it the most cruel wildlife massacre in the world. , Italy is the largest importer of kangaroo skin in Europe.
The process of killing kangaroos is slow and painful, and causes a large number of collateral victims: those who are dependent on their mothers, have not yet learned to walk, or Kangaroos still in their pouches, injured or panicked and escaping will suffer for a long time.
Simone Pavesi said that in order to stop this massacre, it is first necessary to expose what has happened in Australia over the years. This kind of barbaric hunting behavior often occurs at night on the endless grassland, far away from the public view, and it is impossible for the authorities to really control it.
The first company to participate in this initiative was Diadora, a subsidiary of the Geox Group. The company announced on October 31, 2019 that it would “completely stop using kangaroo leather from the end of 2020.” To fulfill Diadora’s commitment to sustainable development and corporate social responsibility. On January 14 this year, while wildfires were raging in Australia, Versace also announced that it would no longer use kangaroo leather in its product series.
On the other hand, after watching a video investigation by the People for the Ethical Treatment of Animals (PETA), the Italian luxury brand Valentino announced that it will stop producing alpaca wool products by the end of 2021. costumes.
PETA’s undercover investigation into Mallkini, the world’s largest private alpaca ranch in Peru, revealed that workers’ rough handling caused injuries to the animals, accompanied by crying and screaming. and convulsions, and alpacas may even vomit from fear and stress. The fast and rough shearing techniques left deep wounds on the animals, which were sutured without adequate anesthesia.
Patrizia Re, corporate advisor to the PETA organization, said: “This decision by Valentino will save many alpacas from suffering in the fashion industry. We urge all designers to follow this example, Abandon the sale of these products to protect these vulnerable animals.” PETA pointed out that in addition to causing great suffering to alpacas, the production of alpaca wool is also harmful to the environment. The Higg Index Materials Environmental Sustainability Index ranks alpaca as the second most environmentally harmful material, after silk. It states that it is six times more harmful than polyester and five times more harmful than modal, viscose, rayon, lyocell, acrylic and other vegan materials.
Prior to Valentino’s action, Uniqlo, Esprit and Marks & Spencer had banned the use of alpaca. Gap Inc and H&M Group have terminated their business relationships with Michell Group, the controlling shareholder of Mallkini Company. Michell Group is the largest exporter of alpaca wool in Peru.
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United States California announced that it will ban the production and sale of animal fur products starting in 2023!
The discussion on sustainability in the fashion circle has been going on for a long time. From the previous waste utilization to the recent emergence of high-tech fabrics, all links in the industry chain are trying to find ways to A greener way to provide our clothing needs, but at the same time save resources and protect the environment. Recently, California in the United States has included a ban on the sale of fur. It can be seen that the topic of sustainability is no longer just a casual talk!
As for sustainability, today’s topic starts with the ban on the sale of fur in California, USA. The California state government announced that it will ban the donation, production and sale of new animal fur products starting from January 1, 2023. California Governor Gavin Newsom signed the bill into California on October 11. law.
This ban is “the strongest animal rights law in American history.” This move means that following the initiative of animal rights activists, California has become the first anti-fur state in the United States. The products involved include: clothing, bags, shoes and other products made with animal fur. Violators of this ordinance are subject to civil penalties.
Except In addition to the above-mentioned “environmental warriors”, luxury brands such as PRADA and GUCCI have also joined the ranks of banning fur.
Many domestic brands including Ordos, Jiangnan Buyi, ICICLE and other major fashion groups have taken action.
Buy environmentally friendly materials
At present, the sustainable fabrics commonly used by major brands mainly include “degradable materials” and “recycled renewable materials”.
Recycled fabrics do not mean boring and single. All kinds of fabrics can appear on the fashion stage in a recycled form.
Ocean plastic waste from Parley is made into 100% Adidas Biodegradable sneakers
Second-hand market for idle clothing
Second-hand goods trading is a normal thing for Europeans, but Chinese people still have a certain grudge. In fact, the second-hand market not only makes your unused clothes available for circulation – having another owner who understands “it” is also a benign and beautiful private gathering. Why not do it?
Delisted from FOREVER 21 and closed 350 branches around the world. We are beginning to find that consumers are becoming more and more discerning, and the original advantages of fast fashion are gradually being subverted. Our outlook on consumption has gradually begun to become rational. Good or bad, and whether we can recycle it multiple times have become a consideration for everyone when shopping. On the other hand, blindly condoning the market and social environment is an endless cycle that brings harm to individuals, businesses, and the environment.
However, in most cases, will we face the exciting discount items from major e-commerce companies? What about placing random orders? Often, the moment we receive the goods, we begin to regret it. So from now on, I still hope that everyone will maintain rational consumption and think more before paying. Do we really need this item? Can we use this piece to complete the maximum matching? This is not only to help everyone save money, but also to reduce unnecessary waste of clothing resources and contribute a “trivial” contribution to environmental protection.
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