The pace of development of the times never stops, social evolution, economic development, and “change” are eternal propositions around the world. A series of changes are sweeping across, people’s ideas and concepts are advancing with the times, the superstructure and the economic base interact with each other, and the ideological emancipation and improvement of modern women’s status are the more difficult and obvious results of the two influences.
People’s aesthetics of women have undergone subversive changes. From sexy and delicate to natural and real, all walks of life in which women are the main consumers have been greatly affected and are facing Huge challenge.
The first to bear the brunt is the underwear industry, which is the creator of women’s most personal protective barrier. As one of the best, Urban Beauty adapts to changes and captures market trends with a keen sense of smell. While improving the sales model and expanding the market, it does not forget its original intention. It always serves women with sincerity and creates more freedom of choice for them. . At this point, we have to mention the industry legend who has contributed a lot to Urban Beauty, both technically and conceptually – Masaru Yuasa, Chief Technology Officer of Urban Beauty.
▲Urban Beauty Chief Technology Officer Yu Asahi
Yu Asa Masaru worked for Wacoal Japan Co., Ltd. in 1976, holding a ministerial-level management position, and his department was the Research and Development Department. In 2019, Tang Qiansheng joined hands with Urban Beauty and officially assumed the position of chief technology officer. In the 46 years he has been engaged in the underwear industry, he has applied for a total of 80 patents (including 100 patents for development support). These new functional design technology development and new functional product development (domestic and foreign) products are sold as main products and are popular among consumers. has made a huge contribution to customer satisfaction and the company’s business (sales and profits).
In addition, Yuasa Sheng has also won many national awards such as the Japanese Patent Application Award and the Excellent Design Award. He developed a new functional bra A total of 10 million pieces were sold within 5 years, setting the largest sales record in Wacoal’s history and becoming a smash hit item at the time. The industry legend he created has always been talked about by practitioners.
When Yuasa Sheng was young, he was extremely yearning for a society where women could express themselves and show their own fashion and aesthetics. Driven by this dream, he decided to By investing in women’s underwear, an industry that outsiders think men should avoid, I hope to make a contribution.
For more than 40 years, he has been deeply involved in the industry, witnessed countless major waves of fashion changes and the recurrence of trends, and repeatedly thought about the true meaning of fashion pursued by women. , striving to explore the fundamental needs of women, which became the source of his unremitting research and development of underwear.
After joining Urban Beauty, he aimed to “provide women with underwear that makes them feel like it is such a product” and will create Producing such products is regarded as a mission and a continuation of his decades of ingenuity. In addition to underwear, he believes that there are also needs in all aspects of clothing, food, housing and transportation. We can also find their needs in all aspects of clothing, food, housing and transportation, and then make products that meet the needs.
We should not only look at women’s needs for intimate clothing and underwear, but also explore needs from all aspects of life and seize these needs to create products for them. This is also Very important point.
The ultimate – lightweight technology Airbra is about 30% lighter than similar underwear, which can effectively reduce the burden on women.
In terms of fabric selection, Urban Beauty chose a three-dimensional vacuum fiber material – 3D upright cotton. This material has a vertical mesh structure, which is different from the foamed structure of sponge. The physical process forms a vertical round hole structure, which can maintain space circulation and reduce the weight of the material; the thermal technology wind insulation series thermal underwear uses The industry’s first wind insulation fabric can not only keep warm but also prevent wind. It adds details in places that traditional underwear has not paid attention to to effectively lock in temperature. Using technology to empower underwear products, both Yuasa Sheng and Urban Beauty have been seeking innovation and adapting to changes.
Changes and responding to changes have always been the way to survive for urban beauties. The joining of Tang Qiansheng not only brings the technology and skills of high-end talents in the industry to urban beauties. The experience will prompt them to think about the nature of the industry from a broader and longer-term perspective, explore and meet consumer needs with a more humble attitude, and seek a brighter future.
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