Jiangnan Buyi announced the company’s financial report for the first half of fiscal year 2021 as of the end of December. During the period, both online and offline sales recorded a rebound.
From July to December 2020, Jiangnan Buyi recorded revenue of 2.3147 billion yuan, an increase of 8.4% from 2.1355 billion yuan in the same period of fiscal year 2020, and online revenue during the period increased by 21.1% % to 328.8 million yuan, compared with 271.5 million yuan in the same period of fiscal year 2020, and the proportion of online revenue increased by 150 basis points to 14.2%.
In terms of brands, Jiangnan Buyi’s revenue from JNBY in the first half of 2021 was 1.319 billion yuan, a year-on-year increase of 8.2%, accounting for 57% of total revenue , the gross profit margin was 62.7%.
The other three growing brands CROQUIS (sketch), jnby by JNBY and less achieved a total revenue of 951 million yuan, a year-on-year increase of 9.6%, accounting for 41% of the total revenue. %, with a gross profit margin of 61.4%.
At the same time, Jiangnan Buyi Headquarters said that during the normalization of the epidemic, more consumers are accustomed to shopping through e-commerce, and the increase in online channel sales has driven revenue growth. .
Same-store sales in offline channels surged 12.6% during the period, showing that consumers shop more purposefully during the epidemic and the conversion rate increases. In the first half of the year, revenue from directly operated stores increased by 12.9% to 959.7 million yuan, and wholesale revenue increased by 1.0% to 1.0216 billion yuan.
The core namesake brand JNBY’s mid-term revenue increased by 8.2% to 1.3186 billion yuan; growth brands also recorded an increase of 9.6% to 950.9 million yuan, including men’s CROQUIS sketch revenue A slight increase of 3.6% to 389.9 million yuan, children’s clothing jnby by JNBY revenue was 357.1 million yuan, an increase of 8.3%, women’s clothing less revenue surged 26.0% to 203.9 million yuan; emerging brands failed to perform, revenue during the period recorded an 8.3% drop to 45.173 million yuan Yuan, benefiting from the stay-at-home order during the period, home furnishing business JNBYHOME recorded an increase of 82.2%, which further shows that the company’s large-scale innovative brand strategy in 2018 has no effect.
According to the announcement, as of December 31, 2020, Jiangnan Buyi has more than 4.5 million member accounts (hereinafter referred to as the number of duplicate member accounts), which is more than 4.5 million. An increase of approximately 300,000 on June 30, 2020. During the reporting period (the six months ending December 31, 2020), the retail sales contributed by group members accounted for approximately 70% of the total retail sales.
It is worth noting that among them, the number of WeChat accounts exceeds 4.1 million, an increase of approximately 400,000 from June 30, 2020. The group’s electronic WeChat members Accounting for more than 90%. Among members, the number of active member accounts exceeds 410,000, a decrease of approximately 60,000 from 2019. The number of active WeChat member accounts exceeds 400,000, a decrease of approximately 60,000 from 2019.
In 2020, the number of member accounts with a total purchase of more than RMB 5,000 exceeded 180,000, a decrease of approximately 30,000 from 2019, and their consumer retail sales reached RMB 2.2 billion yuan (2.5 billion yuan in 2019), contributing more than 40% of total retail sales through offline channels.
The group stated that the number of active member accounts, the number of active WeChat member accounts and the number of member accounts with a total purchase amount of more than RMB 5,000 in 2020 have all decreased compared with 2019 , mainly due to the huge impact of the new crown epidemic on the retail industry in the first half of 2020.
As of the end of 2020, Jiangnan Buyi operates a total of 1,931 stores, a net increase of 76 stores from 1,855 at the end of 2019. However, the number of newly launched brand stores in 2018 increased from 5 Will be reduced to 1 room.
The Zhejiang company launched the men’s clothing brand SAMO men’s clothing and the environmentally friendly concept brand REVERB in 2018. It also launched the subscription e-commerce brand “More Than a Box” and the designer collection store brand LA. SU MIN SO LA, and then launched a men’s clothing brand A PERSONAL NOTE 73 in early 2019.
Jiangnan Buyi said that with the upgrading of consumption and the younger generation of consumers, the demand for personalized and fashionable products continues to rise. At the same time, designer brands The segmented market in which we are located is undergoing a round of reshuffle, presenting a competitive pattern of “the strong will always be strong”.
Jiangnan Buyi plans to further optimize its designer brand and category portfolio, strengthen domestic and international retail networks and adhere to the fan economy to create a Jiangnan Buyi lifestyle ecosystem.
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